In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for shaving creams in the given category on Amazon is 4.49, which indicates a relatively high level of customer satisfaction. With a total of 24,140 reviews, it suggests that there is a significant amount of feedback available for potential buyers to make informed decisions. The high average rating implies that customers are generally pleased with the shaving creams in this category. It indicates that the majority of users have had positive experiences and are satisfied with their purchases. This level of customer satisfaction is a positive sign for potential buyers, as it suggests that they are likely to have a good experience with the product as well. Based on this information, my advice would be to consider purchasing shaving creams from this category on Amazon. However, it's important to note that individual preferences may vary, and it's always a good idea to read through some of the reviews to get a better understanding of the specific features and benefits that customers appreciate. Additionally, it's worth considering factors such as skin type, scent preferences, and any specific requirements you may have when selecting a shaving cream.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the shaving cream are the husband, wife, and friend. The husband is mentioned the most, followed by the wife and then the friend. This suggests that the product is popular among both genders, with the husband being the primary user. In terms of usage locations, the top three places where customers use the product are the house, bathroom, and leg. This indicates that the shaving cream is primarily used at home, specifically in the bathroom, and mainly for shaving the legs. It is worth noting that the leg is mentioned significantly less frequently than the house and bathroom, suggesting that the product may have other applications as well. The top two usages of the product are shaving and travel. Shaving is by far the most mentioned usage, indicating that the primary purpose of the shaving cream is for hair removal. The mention of travel suggests that customers find the product convenient to use while on the go, possibly due to its portability or travel-friendly packaging. Based on this analysis, the customer profile for this shaving cream appears to be individuals, both male and female, who primarily use it for shaving at home, particularly on their legs. The product also appeals to those who value convenience while traveling. To further cater to this customer profile, the company could consider marketing the product's portability and travel-friendly features, as well as highlighting its effectiveness for leg shaving. Additionally, they could explore expanding the product's usage beyond shaving, potentially targeting other body parts or highlighting its moisturizing properties.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| smell | 21.27% |
| good | 5.02% |
| solid | 3.65% |
| bad | 2.09% |
| overpower | 1.04% |
| horrid | 0.91% |
| product | 17.16% |
| cream | 7.18% |
| scent | 4.11% |
| shave cream | 2.61% |
Pros | |
|---|---|
| product | 16.85% |
| lather really well | 7.11% |
| moisturizes | 1.07% |
| good quality | 0.72% |
| last | 0.47% |
| easy to use | 0.29% |
| smell | 9.86% |
| scent | 7.80% |
| cream | 7.44% |
| shave cream | 6.15% |
Based on the data provided, it appears that the top con aspect of shaving creams is the smell, which is mentioned by over 21% of respondents. Other cons mentioned include the product itself, cream, scent, and shave cream. On the other hand, the top pro aspect mentioned is the product itself, which is mentioned by almost 17% of respondents. Overall, it seems that the quality of the product is the most important factor for consumers when it comes to shaving creams. However, the smell is a major issue for many people, and this is something that manufacturers should take into account when developing and selecting products. It may be helpful to offer a range of scents to appeal to different preferences, or to develop products that are unscented or have a more neutral scent. In addition, manufacturers should focus on improving the overall quality of their products to address the other cons mentioned, such as the texture of the cream and the effectiveness of the shave. By addressing these issues, they can create a product that is more appealing to consumers and that meets their needs more effectively. Overall, the data suggests that there is room for improvement in the shaving cream category, particularly when it comes to addressing issues related to smell and product quality. By focusing on these areas, manufacturers can create products that are more appealing to consumers and that meet their needs more effectively.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 221 |
| fragrance | 8 |
| tik tok | 5 |
| like the scent of sandalwood | 4 |
| natural ingredient | 3 |
Based on the data provided, it seems that customers primarily buy shaving creams based on the product description. This indicates that customers rely heavily on the information provided about the product to make their purchasing decisions. The product description is the top feature mentioned, accounting for 57.79% of customer motivations. There could be several reasons why the product description is so influential. Firstly, customers may want to ensure that the shaving cream meets their specific needs, such as sensitive skin or a particular scent preference. A detailed product description can provide this information, helping customers make an informed choice. Additionally, customers may be looking for specific features or benefits that the shaving cream offers, such as moisturizing properties or a smooth shaving experience. A well-written product description can highlight these unique selling points, attracting customers who prioritize these factors. Based on this data, optimizing the Amazon listing for shaving creams should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the shaving cream, such as ingredients, scent options, skin type suitability, and any additional benefits. 2. Highlight unique features: Emphasize any distinctive features or benefits that set the shaving cream apart from competitors. This could include qualities like long-lasting hydration, natural ingredients, or a luxurious lather. 3. Use persuasive language: Craft the product description in a way that appeals to customers' desires and needs. Use persuasive language to convey the benefits of using the shaving cream, such as smoother skin, reduced irritation, or a closer shave. 4. Include customer reviews: Incorporate positive customer reviews within the product description to provide social proof and build trust. This can help potential buyers feel more confident in their decision to purchase. By optimizing the product description based on these suggestions, sellers can better cater to customer motivations and increase the likelihood of attracting and converting potential buyers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 58 | last long last awhile last forever last long long |
| last few month | 30 | last month last 6+ month last couple month last several month last 3 month |
| 4 last | 18 | last |
| last year | 14 | last year last over year |
| good shaving cream | 13 | foamy shave cream like shave cream more effective shaving cream more suitable shave cream pre-shave cream |
| good lather | 11 | lather lather good good smell good lather lather up light lather |
| small travel size | 11 | travel size small more airplane travel friendly small travel size or tube small traveler size travel-sized version |
| thinner | 10 | thicker thinner |
| big sized tube | 10 | small tube large tube big tube large size tube slightly large tube |
| know sooner | 10 | sooner |
Analysis of Customer Expectations for Shaving Creams: Based on the mentions you provided, it seems that customers have varying expectations when it comes to the longevity of shaving creams. The majority of customers (58 mentions) expect shaving creams to last long, while a significant number (30 mentions) expect them to last for a few months. Additionally, there were 18 mentions of customers looking for the "4 last" shaving creams. These expectations indicate that customers value shaving creams that offer durability and longevity. They want a product that will last for a reasonable period, providing them with a satisfactory shaving experience over time. This suggests that sellers should focus on developing shaving creams that are not only effective but also have a longer shelf life. Suggestions for Product Development Prioritization: 1. Longevity: Prioritize product development efforts towards creating shaving creams that have an extended shelf life. This could involve using high-quality ingredients and innovative formulations that maintain the cream's effectiveness for a longer duration. 2. Performance: Ensure that the shaving creams deliver excellent performance in terms of providing a smooth and comfortable shaving experience. Customers expect the cream to effectively lubricate the skin, reduce irritation, and provide a close shave. 3. Skin-friendly Formulations: Develop shaving creams that are suitable for various skin types, including sensitive skin. Customers appreciate products that are gentle, hypoallergenic, and free from harsh chemicals that may cause irritation or adverse reactions. Marketing Promotion Factors: 1. Highlight Longevity: Emphasize the longevity aspect of your shaving creams in marketing campaigns. Use phrases like "long-lasting formula" or "extended shelf life" to attract customers who prioritize durability. 2. Customer Testimonials: Share testimonials from satisfied customers who have experienced the longevity of your shaving creams. This can help build trust and credibility among potential buyers. 3. Differentiation: Highlight any unique features or ingredients in your shaving creams that contribute to their longevity. This can set your products apart from competitors and attract customers seeking a long-lasting solution. 4. Social Media Engagement: Leverage social media platforms to engage with customers and address their concerns. Encourage them to share their experiences with your shaving creams, creating a positive buzz around your brand. By prioritizing product development efforts towards longevity, emphasizing this aspect in marketing campaigns, and engaging with customers effectively, sellers can meet customer expectations and gain a competitive edge in the shaving cream market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
