In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the provided data, it seems that the average rating for products in the Sewing Notions & Supplies category on Amazon is 4.32. This indicates a generally positive level of customer satisfaction. With a total of 23,218 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally satisfied with the Sewing Notions & Supplies they have purchased from Amazon. However, it is important to note that the rating alone does not provide a complete picture of customer satisfaction. It would be helpful to analyze the distribution of ratings to understand if there are any significant variations or trends. Based on this data, my advice would be to continue providing high-quality products and excellent customer service in the Sewing Notions & Supplies category. It would also be beneficial to encourage customers to leave reviews, as this can help build trust and provide valuable feedback for potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the primary users of this sewing product are daughters, followed by kids and wives. This suggests that the product may be popular among families with children, particularly those with daughters who may be interested in sewing or crafting. In terms of usage, the product appears to be most commonly used in the home, particularly in the kitchen and office. This suggests that customers may be using the product for a variety of purposes, such as repairing clothing or creating homemade gifts. Interestingly, the data also suggests that the product is popular for travel and gift-giving. This may indicate that customers are looking for a portable and versatile sewing product that they can take with them on the go, or that they are interested in giving the product as a gift to others. Overall, the data suggests that the customer profile for this sewing product is likely to be families with children, particularly those with daughters who are interested in sewing or crafting. Customers may be using the product for a variety of purposes, both at home and on the go, and may be interested in giving the product as a gift to others. To appeal to this customer profile, the product could be marketed as a versatile and portable sewing solution that is perfect for families and gift-giving occasions.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| adhesive | 7.69% |
| do not work | 1.99% |
| bad | 1.07% |
| flimsy | 0.97% |
| not enough | 0.46% |
| peel off | 0.46% |
| thread | 6.21% |
| vinyl | 5.23% |
| glue | 5.19% |
| product | 4.96% |
Pros | |
|---|---|
| scissors | 12.11% |
| sharp | 4.98% |
| well-made | 3.40% |
| good | 2.04% |
| comfortable | 0.74% |
| good quality | 0.46% |
| velcro | 8.25% |
| product | 5.13% |
| color | 5.04% |
| quality | 4.30% |
Based on the data provided, it seems that adhesive is the most commonly mentioned con aspect in the Sewing Notions & Supplies category, accounting for 7.69% of the mentions. Additionally, the top five cons mentioned for vacuum are adhesive, thread, vinyl, glue, and product. On the other hand, scissors are the most frequently mentioned pro aspect, accounting for 12.11% of the mentions. The top five cons of the tip are scissors, Velcro, product, color, and quality. Based on this information, it appears that adhesive-related issues are a significant concern for customers in this category. This could imply that the adhesive used in sewing notions and supplies might not be of the best quality or may not adhere well. Additionally, thread, vinyl, glue, and product-related cons are also mentioned, suggesting potential issues with these aspects. On the positive side, scissors are the most commonly mentioned pro aspect, indicating that customers appreciate the quality and functionality of scissors in this category. To improve product development and selection, it would be beneficial to address the adhesive-related concerns. Ensuring that the adhesive used in sewing notions and supplies is of high quality and provides strong adhesion could help alleviate customer dissatisfaction. Additionally, addressing the mentioned cons related to thread, vinyl, glue, product, color, and quality would also be important. Furthermore, it would be valuable to conduct further research and gather more specific feedback from customers to gain a deeper understanding of their needs and preferences. This could involve conducting surveys, focus groups, or analyzing customer reviews to identify specific pain points and areas for improvement. By addressing these concerns and focusing on enhancing the quality, functionality, and durability of the products, the Sewing Notions & Supplies category can better meet customer expectations and improve overall customer satisfaction.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 40 |
| color | 4 |
| pink | 4 |
| strong | 4 |
| acrylic spray | 1 |
Based on the data provided, it seems that customers primarily buy products in the Sewing Notions & Supplies category based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers value detailed information about the product, its features, and how it can meet their specific needs. Some reasons why the product description is the top feature could be: 1. Clarity: A well-written product description provides clear and concise information about the product, helping customers understand its purpose and functionality. 2. Features and Benefits: A detailed description highlights the unique features and benefits of the product, allowing customers to assess if it meets their requirements. 3. Compatibility: Sewing notions and supplies often require compatibility with specific machines or materials. A thorough product description can address these details, helping customers make informed decisions. To optimize Ama
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 17 | last long last longer |
| less colorful | 14 | more color |
| adhesive strong | 13 | adhesive good adhesive strong adhesive more work stronger adhesive adhesive hold up |
| hold up | 10 | hold up |
| big | 8 | big large |
| more | 8 | more |
| add more color | 7 | more color |
| do not compromise glue | 5 | glue glue last |
| large size | 5 | large large size |
| last year | 5 | last year |
Based on the customer expectations mentioned, it seems that the customers in the Sewing Notions & Supplies category are looking for products that are durable, have a subdued color palette, and have strong adhesive properties. To prioritize product development, sellers should focus on creating products that meet these expectations. For example, they could develop sewing notions and supplies that are made from high-quality materials that are designed to last longer. They could also focus on creating products that have a more muted color palette, such as earth tones or pastels, rather than bright or neon colors. Additionally, they could work on developing products with strong adhesive properties, such as glue or tape that can hold up to heavy use. In terms of marketing promotion factors, sellers should highlight the durability, subdued colors, and strong adhesive properties of their products in their marketing materials. They could also consider offering promotions or discounts to customers who purchase products that meet these expectations. For example, they could offer a discount on a bundle of sewing notions and supplies that are designed to last longer and have strong adhesive properties. Overall, by focusing on meeting customer expectations for durability, subdued colors, and strong adhesive properties, sellers in the Sewing Notions & Supplies category can develop products that are more likely to appeal to their target audience and stand out in a crowded market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
