In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, the average rating for the product in the Sesame Seed category on Amazon is 4.52, with a total of 2877 reviews. This indicates a relatively high level of customer satisfaction overall. The average rating of 4.52 suggests that the majority of customers are pleased with their purchase and have had positive experiences with the product. The high number of reviews, 2877, further reinforces the credibility of the average rating. Considering the positive customer satisfaction, it is advisable for sellers in the Sesame Seed category to continue providing high-quality products and maintaining good customer service. It is important to consistently meet or exceed customer expectations to ensure continued positive reviews and ratings. Additionally, sellers should actively engage with customers by responding to their feedback, addressing any concerns or issues promptly. This will not only help in resolving any problems but also demonstrate a commitment to customer satisfaction. Furthermore, sellers can consider implementing strategies to encourage customers to leave reviews, such as offering incentives or sending follow-up emails after purchase. This can help increase the number of reviews, providing potential customers with more information and boosting the product's credibility. Overall, the data suggests that the product in the Sesame Seed category on Amazon has a strong customer satisfaction rate. By maintaining high-quality products, excellent customer service, and actively seeking feedback, sellers can continue to build a positive reputation and attract more customers.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who use this product the most are likely to be individuals who prioritize cooking and baking at home, particularly for their family and friends. The fact that the top three users mentioned are "husband," "family," and "friend" suggests that this product is likely to be used in social settings, such as dinner parties or family gatherings. The top three places to use the product are the grocery store, freezer, and kitchen, which indicates that customers are likely to purchase this product in bulk and store it for later use. The high number of mentions for the freezer suggests that customers may be using this product for long-term storage, possibly for use in future cooking or baking projects. The top two usages of the product are cooking for and bread making, which further supports the idea that customers are using this product primarily for home cooking and baking. The fact that bread making is a top usage suggests that customers may be interested in using this product for homemade bread recipes, which could be a potential marketing angle for the product. Overall, the customer profile for this product is likely to be individuals who prioritize home cooking and baking, particularly for social gatherings with family and friends. They may be interested in purchasing this product in bulk and storing it for later use, particularly in the freezer. To appeal to this customer profile, marketing efforts could focus on the product's potential for use in homemade bread recipes, as well as its versatility in various cooking and baking applications.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| seed | 22.88% |
| small | 4.24% |
| rancid | 3.39% |
| stale | 1.69% |
| big | 0.85% |
| bitter | 0.85% |
| bag | 6.78% |
| product | 5.08% |
| sesame seed | 5.08% |
| quality | 4.24% |
Pros | |
|---|---|
| taste | 17.44% |
| good | 14.79% |
| tasty | 0.88% |
| fresh | 0.66% |
| crunchy | 0.44% |
| good consistency | 0.22% |
| flavor | 16.11% |
| sesame seed | 11.48% |
| seed | 10.15% |
| product | 7.95% |
Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Sesame Seed is "seed," accounting for 22.88% of the mentions. Additionally, the top five cons associated with vacuuming sesame seeds are seed, bag, product, sesame seed, and quality. On the other hand, the top pro aspect mentioned most is "taste," accounting for 17.44% of the mentions. However, the top five cons of the tip are taste, flavor, sesame seed, seed, and product. Based on this information, it appears that the main drawback of sesame seeds is their presence in various aspects, such as the seed itself, the bag, the product, and even the overall quality. On the positive side, the taste of sesame seeds is highly regarded. To improve product development and selection in this category, it would be beneficial to address the concerns related to seeds, bags, and product quality. This could involve finding ways to minimize the presence of seeds in the final product, improving the quality of packaging to prevent any issues with bags, and ensuring overall product quality meets customer expectations. Additionally, since taste is a significant pro aspect, it would be wise to focus on enhancing and promoting the flavor of sesame seeds. This could involve experimenting with different flavor profiles, exploring new culinary applications, or even offering flavored variations of sesame seeds to cater to diverse consumer preferences. By addressing the cons and capitalizing on the pros, product development and selection in the sesame seed category can be improved, leading to a more satisfying experience for customers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 2 |
| inaccurate | 1 |
| organic | 1 |
| powder | 1 |
| quality | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy sesame seeds based on the product description, followed closely by brand reputation and price. This suggests that customers are looking for detailed information about the product before making a purchase, and are also interested in purchasing from a reputable brand at a reasonable price. One reason why product description may be the top feature is that sesame seeds are a relatively niche product, and customers may not be as familiar with them as they are with more common food items. As a result, they may be looking for more information about the product, such as its nutritional value, potential health benefits, and suggested uses. To optimize an Amazon listing for sesame seeds, it would be important to focus on creating a detailed and informative product description that highlights the unique features and benefits of the product. This could include information about the nutritional content of sesame seeds, as well as suggestions for how they can be used in cooking and baking. Additionally, it would be important to build a strong brand reputation by providing high-quality products and excellent customer service, and to price the product competitively to attract price-sensitive customers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 4 | last long |
| cheap | 3 | cheap price cheap |
| last few month | 3 | last couple month last couple year last several month |
| 4 last | 2 | last |
| super strong | 2 | strong |
| Need better quality control | 1 | good quality control |
| arrive that way | 1 | arrive that way |
| back in stock | 1 | back in stock |
| bake bread with sesame seed | 1 | bake bread with sesame seed |
| big package | 1 | big package size |
Based on the customer expectations mentioned, it seems that customers are looking for Sesame Seeds that are long-lasting, affordable, and can last for a few months. To meet these expectations, sellers could focus on product development that emphasizes the quality and durability of their Sesame Seeds. This could include sourcing high-quality seeds that are less likely to spoil quickly, as well as packaging and storage solutions that help to extend the shelf life of the product. In terms of pricing, sellers could consider offering competitive pricing that is affordable for customers while still allowing for a reasonable profit margin. This could involve finding ways to reduce production costs or negotiating better deals with suppliers. Marketing promotion factors could also play a role in meeting customer expectations. For example, sellers could highlight the quality and durability of their Sesame Seeds in their marketing materials, as well as emphasizing the affordability of their products. They could also consider offering promotions or discounts to encourage customers to try their products. Overall, by prioritizing product development, pricing, and marketing promotion factors that align with customer expectations, sellers can increase their chances of success in the Sesame Seed market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
