In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in question has a total of 12,195 reviews and falls under the category of Sculpture Supplies on Amazon's Best Sellers Rank (BSR). However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that it has received over 12,000 reviews suggests that it is a popular item among customers in the Sculpture Supplies category. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of its strengths and weaknesses. Additionally, you may want to consider reaching out to the seller or manufacturer to inquire about the missing average rating and any other questions you may have about the product.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the most frequently mentioned users of the product are the kid, husband, and daughter. This suggests that the product appeals to a family-oriented customer base. The high number of mentions for "gift give" as a usage of the product indicates that it is often purchased as a gift, possibly for special occasions like anniversaries. The top three places where customers use this product are the room, house, and table. This implies that the product is versatile and can be used in various settings within a household. The category being Sculpture Supplies suggests that the product is likely related to art and creativity. Based on this analysis, the customer profile for this product seems to be individuals who are interested in art and creativity, particularly those who enjoy sculpting. The product's appeal to family members, such as kids, husbands, and daughters, suggests that it could be suitable for both adults and children. The popularity of gifting this product for special occasions like anniversaries indicates that it may be seen as a thoughtful and unique present. To further cater to this customer profile, it would be beneficial to emphasize the product's versatility and its ability to be used in different areas of the house. Marketing efforts could focus on showcasing the product's artistic potential and its ability to bring joy and creativity to family members of all ages. Additionally, offering special promotions or discounts for anniversary-related purchases could help attract more customers looking for unique gifts for their loved ones.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 9.98% |
| sloppy | 0.45% |
| do not work | 0.34% |
| dry out | 0.34% |
| hard to use | 0.34% |
| harder to work with | 0.34% |
| resin | 8.74% |
| instruction | 7.74% |
| clay | 5.94% |
| epoxy | 4.60% |
Pros | |
|---|---|
| instruction | 16.43% |
| easy | 7.26% |
| clear | 3.73% |
| good | 2.55% |
| easy to understand | 1.08% |
| thorough | 0.74% |
| color | 15.06% |
| product | 12.36% |
| resin | 5.44% |
| clay | 5.10% |
Based on the data provided, it seems that the Sculpture Supplies category has both pros and cons. The top pro aspect mentioned most is instruction, which suggests that customers appreciate clear and helpful guidance when using these products. On the other hand, the top con aspect mentioned most is product, which could indicate that customers have had issues with the quality or effectiveness of some of the products in this category. The other top cons mentioned include resin, clay, epoxy, and color, which suggests that customers may have had issues with the materials used in these products, as well as the instructions and guidance provided. To improve product development and selection in this category, it may be helpful to focus on improving the quality and effectiveness of the products themselves, as well as providing clear and detailed instructions for their use. Additionally, it may be helpful to gather more feedback from customers to better understand their needs and preferences, and to use this information to inform product development and selection decisions.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 29 |
| low odor | 3 |
| price | 2 |
| cast 6 hand | 1 |
| cheap | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy Sculpture Supplies based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase. Price is also a significant factor, indicating that customers are looking for good value for their money. Additionally, recommendations from friends play a smaller role in motivating customers to buy Sculpture Supplies. To optimize Amazon listings for Sculpture Supplies, it would be important to focus on creating detailed and informative product descriptions that highlight the unique features and benefits of the product. Including high-quality images and videos can also help customers better understand the product and make an informed decision. Additionally, offering competitive pricing and encouraging customers to leave reviews and recommendations can help increase sales and build trust with potential buyers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big bottle | 15 | big bottle bottle big big sized bottle large bottle |
| bucket taller | 9 | bucket taller bucket inch taller bucket more wide bucket wider wider bucket |
| big | 7 | big big size large |
| large size | 6 | large size big size large size |
| mold | 6 | mold mold of more mold |
| 5 gallon bucket | 5 | bucket large bucket 4 inch big bucket size big slightly large bucket |
| big size container | 5 | container big big container mixing container big |
| bucket | 5 | bucket big bucket deeper bucket |
| more | 5 | more |
| work | 5 | work |
Analysis of Customer Expectations for Sculpture Supplies: Based on the customer feedback, it is clear that there are three key expectations that stand out: a big bottle, a taller bucket, and a generally big size. These expectations indicate that customers value larger quantities and sizes when it comes to sculpture supplies. Sellers in this category should take note of these preferences and prioritize their product development and marketing efforts accordingly. Product Development Prioritization Suggestions: 1. Big Bottles: Customers have mentioned the desire for big bottles multiple times. Sellers should consider offering larger-sized bottles of sculpture supplies, such as paints, adhesives, or varnishes. This could involve increasing the volume of the existing products or introducing new options with larger capacities. 2. Taller Buckets: Customers have expressed a preference for taller buckets. Sellers should explore the possibility of offering sculpture supply buckets with increased height. This could be particularly useful for materials like clay or plaster, where a taller bucket would provide more convenience during the sculpting process. 3. Big Size: Customers have also mentioned a general preference for big-sized products. Sellers should consider expanding their product range to include larger-sized sculpture supplies, such as larger blocks of clay or bigger sets of sculpting tools. This would cater to customers who prefer working with larger quantities or require more material for their projects. Marketing Promotion Factors Suggestions: 1. Highlight Big Bottle and Bucket Sizes: In marketing campaigns, emphasize the availability of big bottles and taller buckets. Showcase the advantages of these larger sizes, such as longer-lasting supplies or increased convenience during sculpting. This will attract customers who prioritize quantity and ease of use. 2. Emphasize Value for Money: Since customers have expressed a preference for big sizes, sellers should emphasize the value for money that comes with purchasing larger quantities. Highlight any cost savings or discounts associated with buying bigger bottles or buckets, as this will appeal to customers looking for the best deal. 3. Showcase Project Examples: To demonstrate the benefits of big-sized sculpture supplies, sellers can showcase examples of completed projects that were made using these larger quantities. This will help customers visualize the possibilities and inspire them to choose bigger sizes for their own creations. By aligning their product development and marketing strategies with these customer expectations, sellers in the Sculpture Supplies category can better cater to their target audience and increase customer satisfaction.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
