In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Amazon BSR product in the Screens category has a total of 1068 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as missing data or errors in the calculation of the average rating. Without knowing more about the specific product and its reviews, it is difficult to draw conclusions about customer satisfaction. However, the fact that there are a significant number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its strengths and weaknesses. Additionally, you may want to consider reaching out to the seller or manufacturer to ask for more information about the average rating and any potential issues with the product.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product in question is likely a type of screen that can be installed in various locations, such as a car or hardwood floor. The top three users mentioned are son, kid, and daughter, which suggests that this product may be popular among families with children. Additionally, the top two usages mentioned are install and test, indicating that this product may require some technical knowledge or expertise to use properly. Given the information provided, it may be helpful to target marketing efforts towards families with children who are interested in DIY projects or home improvement. Emphasizing the ease of installation and the durability of the product may also be effective selling points. Additionally, providing clear instructions or tutorials on how to properly install and use the product could help to alleviate any concerns or confusion that potential customers may have. Overall, it seems that this product may be most appealing to families with children who are looking for a durable and easy-to-install screen for various locations. By targeting this demographic and emphasizing the product's features and benefits, it may be possible to increase sales and grow the customer base.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| screen | 26.33% |
| do not work | 2.80% |
| only half work | 1.96% |
| crack | 1.96% |
| not respond to touch | 1.12% |
| bad | 0.84% |
| home button | 13.45% |
| touch screen | 12.04% |
| adhesive | 7.28% |
| instruction | 4.48% |
Pros | |
|---|---|
| screen | 15.11% |
| easy to install | 4.32% |
| good quality | 3.60% |
| do not have any dead spot | 1.44% |
| easy screen | 1.44% |
| bright | 0.72% |
| instruction | 12.23% |
| install | 10.79% |
| product | 7.91% |
| tool | 7.19% |
Based on the data provided, it appears that the screen is the most significant aspect of the Screens category, with both the top con and pro aspects being related to it. The top cons mentioned include issues with the home button, touch screen, adhesive, and instructions, while the top pro is simply the quality of the screen itself. Overall, it seems that the Screens category has some room for improvement in terms of product development and selection. Manufacturers may want to focus on addressing the issues with the home button, touch screen, and adhesive, as these are all common complaints among consumers. Additionally, providing clearer and more detailed instructions could help users better understand how to install and use the product. In terms of the pros, it's clear that consumers value a high-quality screen. Manufacturers may want to consider investing in better screen technology or finding ways to improve the durability and longevity of their screens. Overall, the sentiment analysis suggests that while there are some issues with the Screens category, there is also potential for improvement and growth. By addressing the most common complaints and focusing on the aspects that consumers value most, manufacturers can create better products that meet the needs and expectations of their customers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 5 |
| underside are protect by tape | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy screens based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, specifications, and benefits. Some possible reasons why product description is the top feature could be that customers want to make informed purchasing decisions, compare different products, and ensure that the product meets their needs and expectations. Additionally, screens may be a complex product category with many different options and variations, so customers may need more information to make a decision. To optimize Amazon listings for screens, sellers could focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They could also consider using high-quality images and videos to showcase the product and provide a better understanding of its functionality. Additionally, sellers could use customer reviews and ratings to provide social proof and build trust with potential buyers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| adhesive strong | 2 | adhesive strong strong adhesive |
| home button | 2 | home button out home button work |
| adhesive for home screen button | 1 | adhesive for home screen button |
| adhesive last longer | 1 | adhesive improve |
| adhesive stick screen | 1 | adhesive stick screen |
| adhesive stickier | 1 | adhesive stickier |
| adhesive strong or ribbon exit differently soft or good fold | 1 | adhesive strong or ribbon exit differently soft or good fold |
| advertise no touch id | 1 | advertise no touch id |
| applies properly | 1 | applies properly |
| basic instruction on cable nest lcd | 1 | basic instruction on cable nest lcd |
Based on the customer expectations mentioned, it seems that the adhesive strength and the presence of a home button are the most important factors for customers when it comes to screens. Additionally, some customers also expect the adhesive to be strong enough to hold the home screen button in place. To prioritize product development, sellers should focus on improving the adhesive strength of their screens and ensuring that they have a home button. They should also consider developing screens with adhesive specifically designed to hold the home screen button in place. This will help to meet the expectations of customers and improve the overall quality of the product. In terms of marketing promotion factors, sellers should highlight the strength of their adhesive and the presence of a home button in their product descriptions and advertising. They should also emphasize the convenience and ease of use that comes with having a screen that is both strong and has a home button. This will help to attract customers who are looking for high-quality screens that meet their expectations. Additionally, sellers could consider offering promotions or discounts to customers who purchase screens with strong adhesive and a home button, as this will encourage more sales and help to build customer loyalty.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
