In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the provided data for the Amazon BSR (Best Sellers Rank) product in the category of Screen Filters, we can draw a few conclusions. Firstly, the average ratings for this product are not available (NaN), which means there might be a lack of sufficient customer feedback or ratings. However, we do know that there have been a total of 2790 reviews for this product, indicating a significant level of customer engagement. Since the average ratings are not provided, it is difficult to determine the exact level of customer satisfaction. However, the fact that there have been a considerable number of reviews suggests that customers are actively sharing their experiences with this product. It would be helpful to analyze the content of these reviews to gain a better understanding of customer satisfaction levels, as they might provide valuable insights into the product's strengths and weaknesses. Considering the lack of average ratings, it is advisable for potential customers to carefully read through the available reviews to gauge the overall satisfaction of previous buyers. Pay attention to both positive and negative feedback to get a comprehensive understanding of the product's performance, durability, and features. Additionally, it would be beneficial to compare this product with other screen filters available on Amazon, taking into account their ratings, reviews, and features, to make a well-informed purchasing decision. Remember, customer satisfaction can vary from person to person, so it's important to consider individual preferences and requirements when evaluating a product.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the Screen Filters product is most commonly used by individuals in educational and professional settings, such as schools and offices. Additionally, it appears that the product is often used while traveling, potentially indicating a need for privacy and reduced glare while on the go. The top users of the product are daughters and kids, which could suggest that parents are purchasing the product for their children to use in school or while traveling. The high number of mentions for co-workers also indicates that the product may be popular in professional settings, potentially for individuals who work in open office environments or frequently travel for work. Given the emphasis on privacy and reduced glare, it's possible that the customer profile for this product is individuals who value their privacy and need to work or study in environments with bright lighting or distractions. Additionally, the emphasis on travel suggests that the product may be popular among frequent travelers or individuals who work remotely and need to use their devices in public spaces. To better target this customer profile, it may be helpful to emphasize the product's privacy and glare-reducing features in marketing materials, as well as highlighting its portability and ease of use while traveling. Additionally, offering discounts or promotions for bulk purchases could appeal to parents or employers who are looking to outfit multiple devices for their children or employees.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| screen | 14.74% |
| do not fit | 2.19% |
| dark | 0.80% |
| have some air bubble in it | 0.60% |
| blurry | 0.40% |
| full of bubble | 0.40% |
| screen protector | 11.55% |
| product | 4.18% |
| privacy screen | 3.19% |
| magnet | 2.99% |
Pros | |
|---|---|
| screen protector | 11.48% |
| easy to apply | 2.55% |
| fit well | 1.12% |
| limit the glare from light | 0.80% |
| easy to put on | 0.48% |
| good | 0.48% |
| screen | 9.89% |
| anti glare | 9.25% |
| product | 8.13% |
| privacy screen | 3.51% |
Based on the data provided, it seems that the screen is the most significant aspect of screen filters, with both pros and cons related to it. The top con aspect mentioned most is the screen, with issues such as screen protector, privacy screen, and magnet being cited as problems. On the other hand, the top pro aspect mentioned most is the screen protector, indicating that users appreciate the protection it provides. Overall, the sentiment analysis suggests that there are both positive and negative aspects to screen filters, with the screen being the primary focus. To improve product development and selection, manufacturers should focus on addressing the issues related to the screen, such as improving the quality of screen protectors and privacy screens. Additionally, they could consider developing new features that enhance the user experience, such as anti-glare technology or improved magnet compatibility. By addressing these concerns and adding new features, manufacturers can create a more well-rounded product that meets the needs of users and improves overall satisfaction.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| anti glare | 9 |
| others | 6 |
| privacy | 3 |
| antiglare | 2 |
| blue light protection | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy screen filters based on the product description. This is likely because screen filters are a technical product that require a clear understanding of their features and benefits in order to make an informed purchase decision. Additionally, the fact that the product is recommended by friends and has some level of advertising attraction suggests that customers may be seeking validation for their decision to purchase a screen filter. To optimize Amazon listings for screen filters, it would be important to focus on creating clear and detailed product descriptions that highlight the key features and benefits of the product. This could include information about the type of screen filter, its compatibility with different devices, and any additional features such as anti-glare or privacy protection. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and further validate the product's effectiveness. Finally, it may be worth exploring targeted advertising campaigns to reach customers who are actively searching for screen filters or related products.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| know sooner | 4 | sooner |
| privacy screen | 2 | good privacy screen screen privacy feature |
| anti-glare | 2 | anti glare prevent glare |
| best | 2 | best |
| bottom have magnet | 2 | magnet down bottom magnet on bottom |
| bottom have magnet horizontal | 2 | magnet on top bottom side more magnet on bottom corner |
| cover screen | 2 | cover whole screen |
| fix issue | 2 | fix problem |
| for phone | 2 | for iphones for phone |
| half price | 2 | half price |
Analysis of Customer Expectations for Screen Filters: Based on the customer feedback provided, there are a few key expectations for screen filters in the category of privacy screens. The customers mentioned the importance of privacy screen functionality, strong adhesive, and the ability to maintain good visibility from a distance. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Privacy Screen (2 mentions): Customers value privacy when using their screens, especially in public or shared spaces. They expect the screen filter to prevent others from viewing their content from different angles. To meet this expectation, sellers should prioritize developing screen filters with high privacy levels, ensuring that they effectively limit the viewing angle and provide a clear, distortion-free display for the user. 2. Strong Adhesive (1 mention): Customers appreciate screen filters that have a strong adhesive, as it ensures the filter stays securely attached to the screen without any movement or detachment. To address this expectation, sellers should focus on developing screen filters with adhesive materials that are durable, long-lasting, and capable of adhering firmly to various screen surfaces. This will enhance the user experience and prevent any inconvenience caused by a loose or detached filter. 3. Good Visibility from Far Away (1 mention): Customers desire screen filters that maintain good visibility even from a distance. This expectation suggests that the screen filter should not significantly impact the clarity or brightness of the display when viewed from afar. Sellers should prioritize developing screen filters that maintain optimal brightness, color accuracy, and sharpness, ensuring that the user can comfortably view the screen content from different distances. Product Development Prioritization Suggestions: - Focus on improving privacy levels by enhancing the viewing angle limitations and reducing distortion. - Invest in research and development to create a strong adhesive that ensures long-lasting attachment to screens. - Continuously work on optimizing the screen filter's transparency and clarity, even when viewed from a distance. Marketing Promotion Factors Suggestions: - Highlight the privacy features of the screen filters in marketing materials, emphasizing the ability to protect sensitive information from prying eyes. - Emphasize the durability and reliability of the adhesive, showcasing how it prevents the filter from falling off or shifting during use. - Promote the screen filters' ability to maintain excellent visibility and image quality, even when viewed from a distance, to attract customers who prioritize both privacy and visual experience. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and differentiate their screen filters in the market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
