In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Posters & Prints category on Amazon has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and a total of 8613 reviews, it suggests that customers are generally happy with their purchases in this category. As an AI language model, I would advise potential customers to read through the reviews carefully before making a purchase. While the overall rating is high, it's important to consider individual experiences and feedback from other customers. Additionally, it's always a good idea to research the seller and product thoroughly before making a purchase to ensure that you are getting a quality product and a good deal.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product in question is a poster or print that is commonly given as a gift, particularly for birthdays. The top three users mentioned are mother, daughter, and wife, which suggests that the product may be marketed towards women or those who are looking for gifts for women in their lives. The top three places to use the product are on a wall, in an office, and on a table, which suggests that the product may be versatile and suitable for a variety of settings. Overall, the data suggests that the customer profile for this product is likely someone who is looking for a gift for a female family member or friend, and who values versatility in terms of where the product can be used. Based on this analysis, some suggestions for the customer profile could include targeting women who are looking for gifts for their mothers, daughters, or wives, as well as individuals who are looking for a versatile and visually appealing product to decorate their homes or offices. Additionally, marketing efforts could focus on the product's suitability for a variety of settings, such as on a wall, in an office, or on a table.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| mat | 10.71% |
| slim | 2.64% |
| bad quality | 1.81% |
| light | 0.99% |
| overwhelming odor | 0.66% |
| cheaply make | 0.33% |
| quality | 5.60% |
| 4.61% | |
| product | 2.64% |
| size | 1.65% |
Pros | |
|---|---|
| magnet | 17.55% |
| solid | 12.48% |
| good | 1.20% |
| strong enough | 0.91% |
| easy to set up | 0.68% |
| keep secure well | 0.57% |
| quality | 11.17% |
| color | 8.55% |
| print quality | 3.65% |
| 3.59% |
Based on the data provided, it appears that the category of Posters & Prints has both positive and negative aspects. The top pro aspect mentioned most is the magnet, which suggests that customers appreciate the convenience of being able to easily display their posters and prints. On the other hand, the top con aspect mentioned most is the mat, which suggests that customers may have issues with the quality or size of the mat that comes with the product. Other cons mentioned include quality, print, product, and size, which could indicate that customers are looking for higher quality materials, better printing, and more options in terms of product selection and size. The fact that the top con and pro aspects are related to different features of the product suggests that there is room for improvement in multiple areas. To improve the product, manufacturers could focus on improving the quality of the mat and other materials used in the product, as well as offering more options in terms of product selection and size. Additionally, they could work on improving the printing quality to ensure that customers are satisfied with the final product. Overall, it is clear that there are both positive and negative aspects to the Posters & Prints category, and manufacturers should focus on addressing the cons while continuing to offer the pros that customers appreciate. By doing so, they can create a product that meets the needs and expectations of their customers and stands out in a competitive market.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 3 |
| look good | 2 |
| textured write | 1 |
| 2mm thickness | 1 |
| aesthetic | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy posters and prints based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and design. Price is also a significant factor, indicating that customers are looking for affordable options. Advertising attraction is less important, suggesting that customers are not swayed by flashy marketing campaigns. To optimize Amazon listings for posters and prints, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features of their products. This could include information about the size, materials, and design of the poster or print, as well as any special features or benefits. Sellers should also consider offering competitive pricing to attract price-conscious customers. Finally, while advertising attraction may not be the most important factor, sellers should still invest in high-quality product images and clear, compelling copy to help their products stand out from the competition.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| large size | 13 | big size large large size |
| frame | 8 | frame poster frame |
| big | 8 | big |
| cheap | 5 | cheap price cheap |
| decent quality | 5 | good quality high quality |
| magnetic part strong | 5 | magnet strong |
| roll | 4 | roll |
| heavier | 4 | heavier more weighty weight heavier |
| last long | 4 | last long |
| thinner | 4 | thicker |
Analysis of Customer Expectations for Posters & Prints: Based on the provided mentions, it seems that customers have specific expectations related to frames, big poster sizes, and edges when it comes to the Posters & Prints category. Let's delve deeper into these expectations and provide suggestions for product development prioritization and marketing promotion factors. 1. Frames (8 mentions): Customers value the option to purchase posters and prints that come with frames. This indicates a preference for ready-to-hang products that are easy to display. Sellers should consider offering a variety of frame options, such as different materials, colors, and styles, to cater to diverse customer preferences. Additionally, providing clear and detailed information about the frames, including their quality and durability, can help customers make informed decisions. 2. Big Poster Size (1 mention): While only mentioned once, the desire for big poster sizes suggests that some customers are looking for larger prints to make a bold statement or fill larger spaces. Sellers should consider offering a range of sizes, including larger options, to cater to customers who want to create impactful visual displays. Marketing efforts can highlight the availability of big poster sizes to attract customers seeking larger prints. 3. Edges (1 mention): The mention of edges indicates that customers pay attention to the finishing details of posters and prints. Sellers should prioritize ensuring that the edges of their products are well-finished and visually appealing. This could involve using techniques like clean-cut edges, decorative borders, or even framed edges to enhance the overall aesthetic appeal. Emphasizing the quality and attention to detail in the product descriptions and marketing materials can help attract customers who value well-finished edges. Suggestions for Product Development Prioritization: 1. Offer a variety of frame options: Prioritize developing a range of frame options to cater to different customer preferences. This could include frames made of various materials (wood, metal, plastic), different colors, and diverse styles (modern, vintage, minimalist). 2. Expand size options: Consider expanding the range of poster sizes available, including larger options, to meet the demand for big poster sizes. This can attract customers looking for impactful visual displays or those with larger spaces to fill. 3. Focus on edge finishing: Pay attention to the finishing details of posters and prints, ensuring that the edges are well-finished and visually appealing. Experiment with different techniques to enhance the overall aesthetic appeal, such as clean-cut edges, decorative borders, or framed edges. Suggestions for Marketing Promotion Factors: 1. Highlight frame options: Emphasize the availability of frames for posters and prints in marketing materials. Showcase the different frame options and their benefits, such as ease of display and enhanced visual appeal. 2. Showcase big poster sizes: Promote the availability of larger poster sizes to attract customers seeking impactful visual displays. Highlight how these larger prints can transform a space and make a statement. 3. Emphasize attention to detail: Communicate the quality and attention to detail in the finishing of posters and prints, particularly the edges. Highlight how these well-finished edges contribute to the overall aesthetic appeal and customer satisfaction. By considering these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers can better meet customer needs and enhance their competitiveness in the Posters & Prints category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
