In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, the average rating for the plant-based yogurt in question is 3.73 out of 5. This indicates a moderate level of customer satisfaction. With a total of 537 reviews, it seems that a significant number of customers have shared their opinions on this product. Considering the average rating, it suggests that while some customers are satisfied with the plant-based yogurt, there may be room for improvement. It would be beneficial to analyze the reviews in more detail to understand the specific aspects that customers appreciate and those that they find lacking. To enhance customer satisfaction, it would be advisable for the brand to focus on addressing any common concerns or issues raised by customers in their reviews. This could involve improving the taste, texture, or overall quality of the product. Additionally, actively engaging with customers by responding to their feedback and addressing their concerns can help build trust and loyalty. Furthermore, it would be beneficial for the brand to conduct market research and gather insights on customer preferences and expectations in the plant-based yogurt category. This information can guide product development and help create a more appealing and satisfying offering. Overall, while the average rating suggests a moderate level of customer satisfaction, there is an opportunity for improvement. By actively listening to customer feedback, addressing concerns, and staying attuned to market trends, the brand can work towards enhancing customer satisfaction and establishing a stronger presence in the plant-based yogurt category.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the plant-based yogurt product are friends, family, and husbands. This suggests that the product is popular among individuals who share close relationships and enjoy sharing their experiences with loved ones. When it comes to the usage of the product, the top three places mentioned are the fridge, oven, and freezer. This indicates that customers prefer storing the yogurt in these locations, possibly to maintain its freshness and extend its shelf life. Furthermore, the most frequently mentioned usage of the product is "gurt," which could refer to consuming the yogurt as is, either as a snack or as part of a meal. Additionally, a few customers mentioned using the yogurt in their instant pot, suggesting that it can be incorporated into various recipes and cooking methods. Based on this analysis, we can suggest that the customer profile for this plant-based yogurt product is likely health-conscious individuals who prioritize sharing their experiences with close friends, family, and their spouse. These customers are likely to store the yogurt in their fridge, oven, or freezer, indicating a desire for convenience and freshness. They also enjoy consuming the yogurt as a standalone snack or incorporating it into their cooking, as evidenced by the mentions of using it in an instant pot. To cater to this customer profile, the brand could focus on promoting the product's health benefits, emphasizing its versatility in various recipes, and encouraging customers to share their experiences with loved ones. Additionally, providing storage tips and recipe ideas that utilize the fridge, oven, and freezer could further enhance the customer experience.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 32.00% |
| come apart | 4.00% |
| contaminate with yeast | 4.00% |
| do not culture my homemade , cook and cool non dairy milk | 4.00% |
| do not work with almond milk | 4.00% |
| do not work with commercial almond milk | 4.00% |
| yogurt | 12.00% |
| instruction | 8.00% |
| texture | 4.00% |
| fourth envelope of culture | 4.00% |
Pros | |
|---|---|
| yogurt | 20.63% |
| creamy | 4.76% |
| delicious | 3.17% |
| best tasting | 1.59% |
| develop a tart flavor | 1.59% |
| easy to digest | 1.59% |
| taste | 9.52% |
| product | 6.35% |
| taste of | 4.76% |
| consistency | 3.17% |
Based on the data provided, it seems that the Plant-Based Yogurt category has both positive and negative aspects. The top pro aspect mentioned most is yogurt, which suggests that consumers appreciate the taste and texture of the product. However, the top con aspect mentioned most is product, which could indicate that there are issues with the overall quality or consistency of the yogurt. Looking at the top 5 cons mentioned, it appears that there are several areas for improvement. The instruction, texture, and taste of the yogurt are all mentioned, which suggests that consumers may be struggling to get the desired results from the product. Additionally, the fourth envelope of culture is mentioned, which could indicate that there are issues with the packaging or instructions. To improve the Plant-Based Yogurt category, it may be helpful to focus on addressing these specific concerns. For example, providing clearer instructions or more detailed information about how to use the product could help consumers achieve better results. Additionally, improving the texture and taste of the yogurt could help to increase overall satisfaction with the product. Overall, it seems that there is potential for growth and improvement in the Plant-Based Yogurt category. By addressing the concerns mentioned by consumers and focusing on developing high-quality products, it may be possible to increase customer satisfaction and drive sales in this market.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| description | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy plant-based yogurt due to the product description and recommendations from friends. The fact that the product description is mentioned 50% of the time suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the ingredients, nutritional value, and taste. To optimize an Amazon listing for plant-based yogurt, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key features and benefits of the product, as well as providing information about the ingredients and nutritional value. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, leveraging social media and influencer marketing could be an effective way to generate recommendations from friends and increase visibility for the product.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| 1 % by weight | 1 | 1 % by weight |
| add own sweetener and | 1 | look into other sweetener |
| add subscribe & save | 1 | subscribe save |
| additional boost | 1 | boost |
| app easy to use | 1 | easy to use |
| big package | 1 | big packet |
| bulk packaging discount | 1 | bulk packaging with less packaging material |
| cost less | 1 | less expense |
| direction good | 1 | good direction |
| do not have stevia | 1 | no stevia or sweetener |
Analysis of Customer Expectations for Plant-Based Yogurt: Based on the customer feedback provided, there are a few key expectations for the Plant-Based Yogurt category. Let's break them down and provide some suggestions for product development prioritization and marketing promotion factors: 1. 1% by weight: One customer mentioned the desire for the product to contain 1% of a specific ingredient by weight. This suggests that customers are looking for a specific level of ingredient inclusion in their plant-based yogurt. To address this expectation, sellers should consider offering a range of options with varying ingredient percentages to cater to different preferences. This could involve developing different product variants or clearly labeling the ingredient percentages on the packaging. 2. Add own sweetener: Another customer mentioned the desire to add their own sweetener to the yogurt. This indicates that customers value customization and control over the sweetness level of their yogurt. To meet this expectation, sellers could consider offering unsweetened or minimally sweetened options, along with providing suggestions or recipes for customers to add their preferred sweeteners. This approach would cater to a wider range of taste preferences and dietary needs. 3. Add subscribe & save: One customer mentioned the desire for a subscription-based purchasing option. This indicates that customers are interested in convenience and cost savings through regular deliveries. To address this expectation, sellers should consider implementing a subscription model for their plant-based yogurt products. This could involve offering discounts or incentives for customers who choose to subscribe, ensuring a steady customer base and fostering loyalty. Suggestions for Product Development Prioritization: Based on the customer expectations mentioned, here are some suggestions for product development prioritization: 1. Ingredient Variants: Develop different product variants with varying ingredient percentages to cater to different customer preferences. 2. Customization Options: Offer unsweetened or minimally sweetened options, along with suggestions for customers to add their preferred sweeteners. 3. Packaging Transparency: Clearly label ingredient percentages and customization options on the packaging to help customers make informed choices. Suggestions for Marketing Promotion Factors: To effectively promote plant-based yogurt products, consider the following factors: 1. Health Benefits: Highlight the health benefits of plant-based yogurt, such as being dairy-free, low in cholesterol, and rich in plant-based proteins. 2. Customization and Control: Emphasize the ability for customers to customize their yogurt by adding their preferred sweeteners, allowing them to tailor it to their taste preferences. 3. Subscription Benefits: Promote the convenience and cost savings of a subscription-based purchasing option, emphasizing the regular delivery of fresh plant-based yogurt to customers' doorsteps. 4. Sustainability: Highlight any sustainable practices or eco-friendly packaging used in the production and distribution of the plant-based yogurt. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and differentiate their plant-based yogurt products in the market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
