In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in question has a total of 11,837 reviews on Amazon and falls under the category of Over-the-Knee. However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are over 11,000 reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about it. Look for patterns in the reviews, such as common complaints or issues that customers have had with the product. Additionally, it may be helpful to consider the reputation of the brand and the materials used to make the product. If the brand has a good reputation for quality and the materials used are durable and well-made, this may be a good indication that the product is worth purchasing. Overall, while the lack of an average rating makes it difficult to determine customer satisfaction with this product, the high number of reviews suggests that it is a popular choice among customers. It is important to do your own research and read through reviews before making a purchase to ensure that the product meets your needs and expectations.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the product are the wife, husband, and daughter, with the wife being mentioned the most (81 mentions), followed closely by the daughter (77 mentions) and the husband (61 mentions). This suggests that the product appeals to a diverse range of users within a family setting. In terms of usage locations, the top three places where customers use the product are the house (41 mentions), closet (19 mentions), and around the house (12 mentions). This indicates that the product is primarily used within the comfort of one's own home, with a significant emphasis on personal spaces like closets. Regarding the usage of the product, the most frequently mentioned activities are walking (393 mentions) and dancing (82 mentions). This suggests that the product is designed for active use, providing comfort and style for activities that involve movement. Based on this analysis, we can infer that the customer profile for this Over-the-Knee product is likely to be individuals who prioritize comfort and style within their household. The product appeals to a wide range of family members, including the wife, husband, and daughter, indicating its versatility and broad appeal. Customers are primarily using the product in their homes, with a particular focus on personal spaces like closets. The emphasis on walking and dancing as the top usage activities suggests that the product is suitable for both everyday wear and more active occasions. To further cater to this customer profile, it would be beneficial to highlight the product's comfort features, such as cushioning or flexible materials, in marketing materials. Additionally, showcasing the product's versatility for various family members and occasions could help attract a wider audience. Offering different color options or style variations could also appeal to customers who prioritize both comfort and fashion.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| boot | 30.60% |
| tight around the upper part of my calf | 1.35% |
| not slouchy | 0.26% |
| big around my thigh | 0.26% |
| right off my foot | 0.06% |
| show stopping | 0.06% |
| shoe | 9.04% |
| heel | 4.62% |
| material | 4.30% |
| fit | 2.25% |
Pros | |
|---|---|
| boot | 42.54% |
| comfortable | 9.68% |
| good | 9.46% |
| sexy | 2.19% |
| look good | 1.58% |
| fit good | 1.28% |
| fit | 16.92% |
| heel | 7.46% |
| shoe | 6.35% |
| color | 4.41% |
Based on the data provided, it appears that the Over-the-Knee category has both pros and cons. The top pro aspect mentioned most is the boot, with 42.54% of respondents mentioning it. On the other hand, the top con aspect mentioned most is also the boot, with 30.60% of respondents mentioning it. The other cons mentioned include shoe, heel, material, fit, and color. The fact that the boot is both the top pro and con aspect suggests that there may be some variability in the quality of the boots within this category. It is possible that some boots are comfortable and well-fitting, while others are uncomfortable and do not fit well. Similarly, the other cons mentioned suggest that there may be issues with the overall design and construction of the boots. To address these issues, product development and selection should focus on improving the fit and comfort of the boots, as well as ensuring that the materials and construction are of high quality. It may also be helpful to offer a wider range of colors and styles to appeal to a broader range of customers. By addressing these issues, the Over-the-Knee category can become more appealing to customers and improve overall customer satisfaction.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 65 |
| picture | 3 |
| comfortable | 3 |
| stretchy | 3 |
| cute | 2 |
Based on the data provided, it seems that customers primarily buy this product due to its product description, which accounts for 77.95% of mentions. This suggests that customers are highly influenced by the information provided about the product. The detailed description likely helps them understand the features, benefits, and quality of the over-the-knee product. There could be several reasons why the product description is the top feature for buyers. Firstly, customers may want to ensure that the product meets their specific needs and preferences. A well-written description can provide valuable information about the material, size, style, and other important details that customers consider before making a purchase. Additionally, customers might rely on the product description to compare different options within the over-the-knee category. By reading the descriptions, they can evaluate the unique selling points of each product and make an informed decision. Based on this information, optimizing the Amazon listing can be done in a few ways. Firstly, it is crucial to ensure that the product description is accurate, detailed, and highlights the key features and benefits. Including specific measurements, materials, and any unique selling points can help customers make an informed choice. Secondly, it would be beneficial to gather and showcase positive customer reviews that mention the accuracy of the product description. This can build trust and credibility among potential buyers. Lastly, considering the popularity of recommendations from friends (8.66% mentions) and advertising attraction (6.30% mentions), it would be wise to incorporate social proof and attractive visuals in the listing. This can include customer testimonials, images of the product in use, and any additional promotional materials that can capture the attention of potential buyers. By focusing on these optimization strategies, you can enhance the product's appeal, build trust, and increase the likelihood of customers choosing your over-the-knee product.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| stretch out | 13 | stretch more stretch stretch good |
| stay up | 10 | stay up stay up good |
| half size up | 9 | half size down up half size down half size half size up |
| help | 7 | help |
| over knee | 4 | up over knee go over knee over knee over knee boot |
| Bit more room | 3 | more room |
| good | 3 | good |
| work | 3 | work |
| boot fit high on leg | 2 | boot stay up on leg boot reach knee high into thigh |
| stretch top | 2 | top stretch or top more stretch |
Analysis of Customer Expectations for Over-the-Knee Boots: Based on the customer feedback, there are a few key expectations that sellers should consider when developing and marketing Over-the-Knee boots. The three most mentioned expectations are the need for more room, a boot that fits high on the leg, and a stretch top. Let's delve into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. More room: Customers are looking for Over-the-Knee boots that offer a bit more room. This could be due to various reasons, such as accommodating wider calves or providing extra comfort. To address this expectation, sellers should prioritize offering different calf sizes or adjustable features in their boots. This will ensure a better fit for a wider range of customers and increase customer satisfaction. 2. Boot fit high on the leg: Customers desire Over-the-Knee boots that fit high on their legs. This expectation suggests that the boots should reach above the knee and stay in place without slouching or falling down. Sellers should prioritize designing boots with a secure fit, possibly incorporating features like elastic panels or adjustable straps to ensure a snug and comfortable fit that stays in place. 3. Stretch top: The mention of a stretch top indicates that customers want flexibility and ease of wearing Over-the-Knee boots. A stretchy material at the top of the boot can provide a better fit and accommodate different leg shapes. Sellers should prioritize using stretchy materials or incorporating stretch panels in the design to enhance comfort and ensure a better fit for a wider range of customers. Suggestions for Product Development Prioritization: Based on the customer expectations mentioned above, sellers should prioritize the following aspects in their product development: 1. Fit and comfort: Focus on offering different calf sizes or adjustable features to accommodate various leg shapes and sizes. This will ensure a better fit and increased customer satisfaction. 2. Secure fit: Design boots with features like elastic panels or adjustable straps to ensure a secure fit that stays in place without slouching or falling down. 3. Flexibility: Incorporate stretchy materials or stretch panels at the top of the boot to provide flexibility and ease of wearing. Marketing Promotion Factors: To effectively market Over-the-Knee boots, sellers should consider the following factors: 1. Highlight the features: Emphasize the roomier fit, high leg placement, and stretch top in product descriptions and marketing materials. Clearly communicate how these features address customer expectations and provide added comfort and style. 2. Visual representation: Use high-quality images or videos that showcase the boots' fit, leg height, and stretch top. This will help customers visualize how the boots will look and fit on their legs. 3. Customer testimonials: Share positive customer reviews and testimonials that highlight the boots' fit, comfort, and style. This will build trust and credibility among potential buyers. By prioritizing product development based on customer expectations and effectively promoting these features, sellers can better meet customer needs and increase the appeal of their Over-the-Knee boots in the market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
