In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for oat milks on Amazon is 4.43, which indicates a relatively high level of customer satisfaction. With a total of 3135 reviews, it suggests that there is a significant number of customers who have tried and reviewed oat milks in this category. The high average rating implies that the majority of customers are satisfied with the oat milks they have purchased. This positive feedback could be attributed to factors such as taste, texture, quality, and overall experience with the product. Considering the popularity of oat milks and the positive customer feedback, my advice would be to continue offering a wide variety of oat milk options to cater to different preferences. It would also be beneficial to maintain the quality and consistency of the products to ensure continued customer satisfaction. Additionally, it might be worth exploring ways to further engage with customers and gather feedback to continuously improve the oat milk offerings. This could involve actively encouraging customers to leave reviews, responding to customer inquiries and concerns promptly, and considering any suggestions or requests for new flavors or packaging options. Overall, the data suggests that oat milks in this category have been well-received by customers on Amazon. By maintaining a focus on quality, variety, and customer engagement, it is likely that the positive trend will continue, leading to increased customer satisfaction and potentially even higher ratings in the future.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the top users of the oat milk product are kids and husbands, with family coming in a close third. This suggests that the product may be popular among families with children and households where husbands are involved in grocery shopping and meal preparation. The top places to use the product are the pantry and grocery store, which indicates that customers are likely purchasing the product for home use. However, the fact that coffee shops are also mentioned suggests that some customers may be using the product as a dairy-free alternative in their coffee or latte orders. Speaking of which, coffee and latte are the top two usages of the product, which further supports the idea that customers are using the oat milk as a dairy-free alternative in their coffee drinks. Based on this data, it seems that the customer profile for this oat milk product is likely health-conscious individuals who are looking for a dairy-free alternative to use in their coffee drinks. Families with children and households where husbands are involved in grocery shopping and meal preparation may also be a target demographic. To appeal to this customer profile, the brand could focus on promoting the health benefits of oat milk and its versatility as a dairy-free alternative in coffee drinks. They could also consider partnering with coffee shops to offer their product as an alternative milk option in coffee drinks. Additionally, they could create marketing campaigns that target families and households where husbands are involved in grocery shopping and meal preparation.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| taste | 7.66% |
| bitter | 0.85% |
| flour like | 0.85% |
| mediocre | 0.85% |
| not that good | 0.85% |
| bland | 0.43% |
| milk | 7.23% |
| flavor | 6.81% |
| product | 6.38% |
| carton | 5.96% |
Pros | |
|---|---|
| taste | 26.13% |
| good | 21.44% |
| tasty | 1.88% |
| mild | 0.31% |
| neutral | 0.31% |
| blend in with my corn flake nicely | 0.16% |
| flavor | 21.13% |
| oat milk | 8.14% |
| texture | 5.01% |
| product | 4.07% |
Based on the data provided, it appears that taste is the most significant factor affecting consumer sentiment towards oat milk. Both the top 1 con and pro aspect mentioned most frequently is taste, indicating that it is a crucial aspect of the product for consumers. The top 5 cons mentioned include taste, milk, flavor, product, and carton, while the top 5 pros include taste, flavor, creaminess, health benefits, and vegan-friendly. This suggests that while taste is important, consumers also value other factors such as health benefits and vegan-friendliness. To improve product development and selection, manufacturers should focus on improving the taste of their oat milk products while also considering other factors such as creaminess and health benefits. Additionally, they should consider packaging options that are more convenient for consumers, as the carton was mentioned as a con. Overall, the data suggests that oat milk is a popular product among consumers, but taste is a crucial factor that manufacturers should prioritize in their product development and selection.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 13 |
| long shelf life | 3 |
| shelf stable | 2 |
| batista " | 1 |
| claim | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy oat milk based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, nutritional value, and taste. Price is also a factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for a high-quality oat milk that meets their needs and preferences. The fact that many customers are recommended to buy oat milk by friends also suggests that word-of-mouth marketing is important in this category. This may be because oat milk is a relatively new product that many people are not familiar with, so they rely on recommendations from others to make their purchasing decisions. To optimize their Amazon listings for oat milk, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their product. They should also consider using customer reviews and ratings to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering promotions or discounts to encourage customers to try their product and leave positive reviews.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| 100 % organic | 6 | organic |
| is not expensive | 5 | is not expensive is not costly is not pricey not expensive |
| down in price | 4 | price down |
| good | 4 | good |
| more | 4 | more |
| oat keep up milk supply | 4 | oat milk delivery oat milk option oat milk thicker stand alone oat milk |
| creamer | 3 | coffee creamer creamer like creamer |
| do not change formula | 3 | change formula never change formula |
| fix | 3 | fix fixed |
| last long | 3 | last long last forever |
Based on the customer expectations mentioned, it is clear that the customers for the Oat Milk category are looking for a product that is 100% organic, affordable, and preferably decreasing in price. The fact that organic is mentioned six times indicates that customers are highly concerned about the quality of the product and are willing to pay a premium for it. Therefore, it is essential for sellers to prioritize the use of organic ingredients in their oat milk products. This can be achieved by sourcing organic oats and other ingredients, and ensuring that the production process is also organic. The mention of affordability and a decrease in price suggests that customers are price-sensitive and are looking for a product that is not too expensive. Therefore, sellers should focus on developing oat milk products that are affordable and offer value for money. This can be achieved by optimizing the production process to reduce costs and passing on the savings to customers. In terms of marketing promotion factors, sellers should focus on highlighting the organic nature of their products and the affordability factor. They can also consider offering promotions and discounts to attract price-sensitive customers. Additionally, they can leverage social media and influencer marketing to reach a wider audience and build brand awareness. Overall, the key to success in the oat milk category is to prioritize the use of organic ingredients, offer affordable products, and focus on effective marketing strategies that resonate with customers.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
