In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the product in question, which falls under the category of Mists & Hydrosols, has a relatively high customer satisfaction rating. With an average rating of 4.41 out of 5 and a total of 7301 reviews, it appears that many customers are pleased with their purchase. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some customers may have had negative experiences with the product, but chose not to leave a review. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of what customers liked and disliked about it. Additionally, it's always a good idea to do your own research and compare this product to others in the same category to ensure that you're getting the best value for your money.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the product are the daughter, friend, and husband, with the daughter and friend having an equal number of mentions (74) and the husband following closely behind with 51 mentions. This suggests that the product appeals to a diverse range of individuals, including family members and close friends. When it comes to the top three places to use the product, the room takes the lead with 187 mentions, followed by the house with 117 mentions, and the bedroom with 94 mentions. This indicates that customers find the product suitable for various areas within their living spaces, emphasizing its versatility and potential for widespread use. In terms of usage, the most popular ways customers utilize the product are as a gift (225 mentions) and during showers (142 mentions). This suggests that the product is often purchased as a thoughtful present for others, highlighting its potential as a desirable item for special occasions. Additionally, the mention of using it during showers indicates that customers appreciate incorporating the product into their self-care routines. Based on this analysis, the customer profile for this product appears to be individuals who value personal care and enjoy sharing their positive experiences with loved ones. They are likely to be thoughtful gift-givers who prioritize creating a pleasant atmosphere in their living spaces. To cater to this customer profile, it would be beneficial to emphasize the product's gifting potential and highlight its ability to enhance the ambiance of different rooms within a house. Additionally, marketing efforts could focus on the product's refreshing qualities, emphasizing its suitability for use during showers and self-care rituals.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| smell | 13.91% |
| good | 8.44% |
| solid | 1.25% |
| bad | 0.47% |
| lackluster | 0.47% |
| are not impress | 0.31% |
| product | 11.25% |
| scent | 9.38% |
| bottle | 6.41% |
| sprayer | 5.31% |
Pros | |
|---|---|
| scent | 20.00% |
| good | 5.85% |
| soft relaxing | 4.52% |
| long-lasting | 1.85% |
| smell amaze | 1.41% |
| last all day | 1.11% |
| smell | 10.74% |
| diffuser | 6.81% |
| product | 6.52% |
| spray | 5.19% |
Based on the data provided, it appears that the top con aspect mentioned most in the Mists & Hydrosols category is smell, while the top pro aspect mentioned most is scent. This suggests that consumers are particularly sensitive to the fragrance of these products, and that the scent is a key factor in their purchasing decisions. The top 5 cons mentioned for this category include smell, product, scent, bottle, and sprayer. This indicates that consumers are not only concerned about the fragrance of the product, but also the quality of the product itself, as well as the packaging and delivery system. On the other hand, the top 5 pros mentioned for this category include scent, refreshing, hydrating, natural, and soothing. This suggests that consumers are looking for products that not only smell good, but also provide tangible benefits such as hydration and soothing. To improve product development and selection in this category, it may be helpful to focus on addressing the top cons mentioned by consumers, such as improving the quality of the product and packaging, and ensuring that the scent is not overpowering or unpleasant. Additionally, highlighting the benefits of the product, such as its hydrating and soothing properties, may help to attract more consumers and differentiate the product from competitors.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 25 |
| smell | 9 |
| scent of lavender | 3 |
| like | 2 |
| aesthetic | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy mists and hydrosols based on the product description. This suggests that customers are looking for detailed information about the product, including its ingredients, benefits, and usage instructions. Other factors that may influence customer purchasing decisions include recommendations from friends and the brand reputation. Customers may be more likely to trust a product if it comes recommended by someone they know or if it is from a reputable brand. To optimize an Amazon listing for mists and hydrosols, it is important to focus on creating a detailed and informative product description. This should include information about the ingredients, benefits, and usage instructions, as well as any other relevant details that may be important to customers. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it is important to ensure that the product is listed in the correct category and that all relevant keywords are included in the listing to improve visibility and searchability.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| aroma last long | 29 | scent last longer scent last long smell last long fragrance last longer aroma last long |
| last long | 23 | last long last last longer |
| longer lasting | 21 | last longer linger longer strong longer lasting |
| 4 last | 7 | last |
| powerful scent | 7 | scent strong strong aroma strong scent stronge scent |
| big bottle | 6 | bottle big big bottle strong or bottle big |
| large size | 5 | large size large |
| lasted longer | 5 | lasted longer |
| calming lavender smell | 4 | more lavender scent lavender smell forefront smell more lavender |
| lavender | 4 | lavender lavender strong |
Analysis of Customer Expectations for Mists & Hydrosols: Based on the customer feedback, it is evident that aroma longevity is a crucial factor for customers when it comes to Mists & Hydrosols. Customers mentioned the desire for the aroma to last long, with "aroma last long" being mentioned 29 times, "last long" mentioned 23 times, and "longer lasting" mentioned 21 times. This indicates that customers value products that provide a lasting and pleasant fragrance experience. To meet these customer expectations and prioritize product development, sellers should consider the following factors: 1. Aroma Formulation: Focus on developing formulas that enhance the longevity of the fragrance. Experiment with different combinations of essential oils, natural extracts, or synthetic compounds to create scents that have a longer-lasting effect. 2. Ingredient Selection: Carefully choose ingredients that have properties known for their ability to retain fragrance. Some ingredients, such as certain essential oils or fixatives, can help extend the aroma's lifespan. 3. Packaging: Consider packaging options that preserve the fragrance and prevent evaporation. Airtight or opaque containers can help maintain the product's freshness and extend the aroma's longevity. 4. Testing and Quality Control: Conduct thorough testing to ensure that the product delivers on its promise of long-lasting aroma. Implement quality control measures to maintain consistency in fragrance longevity across different batches. In terms of marketing promotion factors, sellers should focus on highlighting the aroma longevity aspect to attract customers. Here are some suggestions: 1. Product Descriptions: Emphasize the long-lasting aroma in product descriptions, highlighting the specific duration the fragrance can be expected to last. 2. Customer Reviews: Encourage customers to leave reviews specifically mentioning the longevity of the fragrance. Positive reviews can serve as social proof and influence potential buyers. 3. Social Media Campaigns: Create engaging social media content that showcases the long-lasting aroma of the Mists & Hydrosols. Utilize visuals, videos, and testimonials to capture attention and generate interest. 4. Influencer Collaborations: Partner with influencers who can demonstrate the product's aroma longevity and share their positive experiences with their followers. By prioritizing product development to meet customer expectations and effectively promoting the long-lasting aroma, sellers can differentiate their Mists & Hydrosols in the market and attract customers seeking a fragrance experience that endures.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
