In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Metal Polishes category on Amazon has a high level of customer satisfaction. With an average rating of 4.57 out of 5 and a total of 13,750 reviews, it's clear that many customers are happy with the products in this category. If you're looking to purchase a metal polish product on Amazon, it's a good idea to read through the reviews to get a sense of what other customers have experienced. Look for products with a high number of positive reviews and a high average rating to ensure that you're getting a quality product. Additionally, it's important to keep in mind that individual experiences may vary. What works well for one person may not work as well for another, so it's always a good idea to do your own research and make an informed decision based on your specific needs and preferences.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the product, a metal polish, is commonly used by individuals in their kitchens, particularly on silver and stainless steel items. The top three users of this product are mothers, friends, and husbands, with mothers being the most frequent users. The top three places where this product is used are the kitchen, fridge, and house in general. The high number of mentions for mothers suggests that they are likely the primary decision-makers and purchasers of household cleaning products. They are actively using the metal polish, indicating a strong interest in maintaining a clean and polished kitchen environment. This suggests that mothers are likely to be the target audience for this product. Friends and husbands also show a significant number of mentions, indicating that they are involved in the cleaning process and have a preference for using this metal polish. This suggests that the product appeals to a wider audience beyond just mothers, potentially indicating its versatility and effectiveness. The top two usages of the product, cleaning silver and stainless steel, highlight its effectiveness in maintaining the shine and cleanliness of these specific metals. This information can be used to further target the customer profile by emphasizing the product's ability to clean and restore the luster of silver and stainless steel items. Based on this analysis, it is recommended to focus marketing efforts on mothers, while also considering the broader audience of friends and husbands. Highlighting the product's effectiveness in cleaning silver and stainless steel, and its suitability for use in the kitchen, fridge, and throughout the house, will likely resonate with the target customers. Additionally, offering tips and tutorials on how to effectively clean and maintain these metals could further engage and attract potential customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 21.20% |
| smell so bad | 1.06% |
| thick | 0.71% |
| dangerous | 0.53% |
| leave streak | 0.53% |
| smear | 0.53% |
| smell | 6.71% |
| bottle | 2.65% |
| sponge | 2.12% |
| stainless steel appliance | 1.59% |
Pros | |
|---|---|
| product | 29.61% |
| easy to use | 6.25% |
| easy | 1.40% |
| fast | 0.67% |
| no streak clean | 0.67% |
| good quality | 0.60% |
| polish | 3.93% |
| smell | 3.06% |
| stainless steel | 2.66% |
| cleaner | 2.40% |
Based on the data provided, it seems that the top con aspect mentioned most frequently in the Metal Polishes category is the product itself, accounting for 21.20% of the mentions. The top five cons mentioned for vacuum are the product, smell, bottle, sponge, and stainless steel appliance. Similarly, for the tip, the top five cons mentioned are the product, polish, smell, stainless steel, and cleaner. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 29.61% of the mentions. Based on this information, it appears that the product itself is a significant factor influencing both positive and negative sentiments in the Metal Polishes category. It is important to note that the specific issues mentioned, such as smell, bottle, sponge, polish, and cleaner, could be areas for improvement in product development. To enhance the product, it would be beneficial to address the concerns related to smell, as it seems to be a common complaint. Additionally, improving the bottle design and sponge quality could contribute to a better user experience. Furthermore, considering the issues with polish and cleaner, it might be helpful to develop a product that effectively cleans stainless steel appliances without leaving residue or causing any damage. In terms of product selection, it would be wise to prioritize those with positive reviews regarding the product itself. However, it is crucial to take into account the specific cons mentioned and ensure that the selected product addresses or minimizes those issues. Overall, by focusing on improving the product's smell, bottle design, sponge quality, and addressing concerns related to polish and cleaner, the Metal Polishes category can enhance customer satisfaction and potentially attract more positive sentiments.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 116 |
| natural ingredient | 2 |
| non toxic | 2 |
| picture | 2 |
| rating | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy metal polishes based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, effectiveness, and recommended usage. Other factors that influence customer purchasing decisions include recommendations from friends and advertising attraction. This suggests that customers may be swayed by word-of-mouth recommendations and eye-catching advertising campaigns. To optimize an Amazon listing for a metal polish product, it would be important to focus on creating a detailed and informative product description. This could include information about the product's ingredients, effectiveness, and recommended usage, as well as any other relevant details that might be important to customers. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it may be worth investing in advertising campaigns that highlight the product's unique features and benefits, as this can help to attract new customers and increase sales.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| 'before picture | 21 | before after picture before photo before after photo before picture before pic |
| know sooner | 12 | sooner |
| last long | 12 | last long |
| clean stainless steel | 7 | clean stainless clean stainless steel appliance clean stainless kitchen appliance safe effective stainless cleaner stainless steel cleaner |
| 2 year ago | 5 | year ago |
| before & after picture | 5 | before & after picture picture before after picture of before after |
| 4 last | 4 | last |
| big bottle | 4 | bottle bottle large small bottle |
| clean | 4 | clean |
| clean off rust | 3 | clean rust spot neutralize rust remove rust |
Based on the customer expectations mentioned, it seems that customers are looking for metal polishes that can provide visible results quickly and last for a long time. They also seem to be interested in seeing a "before" picture to gauge the effectiveness of the product. To meet these expectations, sellers should prioritize product development that focuses on delivering fast and long-lasting results. They should also consider incorporating features that allow customers to see the effectiveness of the product, such as providing a "before" picture or offering a trial size for customers to test before committing to a full-size purchase. In terms of marketing promotion factors, sellers should highlight the fast and long-lasting results of their products in their advertising and product descriptions. They should also consider using customer testimonials or reviews that showcase the effectiveness of the product. Additionally, offering promotions or discounts for first-time customers can help attract new customers and encourage them to try the product.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
