In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Lumbar Supports category on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.24 out of 5 and a total of 22,109 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a lumbar support product on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Lumbar Supports category on Amazon is a good place to start if you are looking for a product to help with back pain or posture. Just be sure to do your research and read through the reviews before making a purchase.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the Lumbar Supports product is most commonly used by individuals who are experiencing back pain or discomfort during physical activity. The top two usages of the product are walking and working out, which suggests that customers are looking for support during exercise or other physical activities. The top three users of the product are the husband, wife, and mother, which could indicate that the product is being used by individuals who are middle-aged or older. Additionally, the top three places to use the product are the car, hospital, and house, which suggests that customers may be using the product for both daily activities and medical purposes. Based on this data, it may be beneficial for the company to target middle-aged individuals who are experiencing back pain or discomfort during physical activity. Marketing efforts could focus on the product's ability to provide support during exercise and other physical activities, as well as its versatility for use in various settings such as the car, hospital, and home. Additionally, the company could consider expanding its product line to include options that are specifically designed for use during exercise or other physical activities. This could help to further differentiate the product from competitors and appeal to customers who are looking for targeted support during specific activities.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| velcro | 10.93% |
| do not hold | 1.06% |
| do not last more than a month or two of everyday use | 0.67% |
| come apart | 0.61% |
| rub up against my skin | 0.50% |
| do not hold as tight | 0.45% |
| brace | 8.42% |
| product | 6.97% |
| belt | 6.75% |
| material | 4.07% |
Pros | |
|---|---|
| brace | 14.77% |
| comfortable | 2.02% |
| good quality | 1.41% |
| solid | 0.78% |
| good support | 0.64% |
| supportive | 0.55% |
| product | 10.06% |
| belt | 9.89% |
| support | 7.07% |
| back brace | 6.98% |
Based on the data provided, it seems that the most common complaint about lumbar supports is the use of velcro, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect mentioned is the brace, which is also mentioned in the top 5 cons. This suggests that while the brace is effective in providing support, the way it is attached to the body using velcro may be causing discomfort or inconvenience for some users. Other common cons mentioned include issues with the product itself, such as the belt or material, as well as problems with the support provided by the lumbar support. It is important to note that these cons may vary depending on the specific product and brand. To improve product development and selection, manufacturers may want to consider alternative methods of attachment that do not rely on velcro, or improve the quality of the velcro used. Additionally, addressing common issues with the belt, material, and support provided by the lumbar support may also help improve customer satisfaction. Conducting user surveys and gathering feedback from customers can also provide valuable insights for product development.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 81 |
| measurement | 3 |
| sizing | 2 |
| 4 different 'stages ' of curve | 1 |
| added support | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy lumbar supports based on the product description. This is likely because customers want to ensure that the product they are purchasing will meet their specific needs and provide the necessary support for their back. Additionally, recommendations from friends also play a significant role in motivating customers to purchase lumbar supports, as people often trust the opinions of those they know and respect. While advertising attraction is mentioned as a factor, it appears to be less important than the product description and recommendations from friends. This suggests that customers are more interested in the practical benefits of the product rather than flashy marketing campaigns. To optimize Amazon listings for lumbar supports, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also encourage customers to leave reviews and recommendations, as this can help build trust and credibility with potential buyers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their product and leave feedback.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| small size | 20 | small size small size small |
| know sooner | 17 | sooner |
| large size | 14 | large large size big size medium size size large |
| help | 13 | help |
| Adding more support for back | 10 | back support more back support more stability support in back more support for ab & back more triangle back support |
| additional support | 9 | more support extra support supplemental support |
| wider around | 9 | wider |
| 2 year ago | 8 | year ago month ago |
| big | 8 | big huge |
| help back pain | 8 | help with back pain answer to recover from back pain help more for back pain helpful for back pain improvement help back pain |
Based on the customer expectations analysis for the Lumbar Supports category, it is clear that size is a significant factor for customers. While some customers prefer small sizes, others prefer large sizes. Therefore, it is essential for sellers to offer a range of sizes to cater to the diverse needs of their customers. Another important expectation is the need to know sooner. Customers want to know the effectiveness of the lumbar support they purchase as soon as possible. Therefore, sellers should provide clear and concise information about the product's benefits and how it works. They should also offer a trial period or a money-back guarantee to give customers the confidence to try the product. In terms of product development prioritization, sellers should focus on creating lumbar supports that are adjustable and customizable to fit different body types and preferences. They should also consider incorporating innovative features such as heating or cooling elements to enhance the product's effectiveness. Regarding marketing promotion factors, sellers should emphasize the benefits of using lumbar supports, such as reducing back pain and improving posture. They should also highlight the different sizes available and how they cater to different needs. Additionally, they should leverage social media platforms to showcase customer reviews and testimonials to build trust and credibility with potential customers. In summary, sellers in the Lumbar Supports category should prioritize offering a range of sizes, providing clear information about the product's benefits, creating adjustable and customizable products, and emphasizing the benefits of using lumbar supports in their marketing efforts.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
