In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for leggings on Amazon is quite high at 4.64 out of 5. This indicates that customers are generally satisfied with their purchases. Additionally, with a total of 3912 reviews, it suggests that leggings are a popular product category on Amazon. The high average rating and significant number of reviews indicate a positive customer satisfaction level. It implies that customers are happy with the quality, fit, and overall performance of the leggings they have purchased. This positive feedback is a good sign for potential buyers who are looking for reliable and well-regarded leggings. Based on this information, my advice would be to consider purchasing leggings from this category on Amazon. However, it's always important to read individual reviews and consider factors such as size, material, and personal preferences before making a final decision. Additionally, it may be helpful to filter the reviews to see if there are any recurring issues or concerns mentioned by customers. This will give you a better understanding of the potential drawbacks or limitations of the leggings you are interested in. Overall, the high average rating and substantial number of reviews indicate a positive customer experience with leggings in this category on Amazon.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customer profile for this product is likely parents or caregivers of young children, particularly daughters. The high number of mentions for "daughter" and "kid" suggests that the product is primarily being used for children's clothing. Additionally, the top places to use the product are daycare and school, which further supports this idea. The fact that "wash" is the top usage of the product suggests that it is being used frequently and likely getting dirty easily, which is common for children's clothing. The second most common usage, "play," also supports the idea that the product is being used for children's clothing, as children are often active and need comfortable clothing to play in. The category of the product, leggings, also supports the idea that it is being used for children's clothing. Leggings are a popular choice for young girls, as they are comfortable and easy to move in. Based on this analysis, some suggestions for the customer profile could include marketing the product towards parents or caregivers of young children, particularly daughters. Emphasizing the durability and comfort of the product could also be effective, as it is likely being used frequently and for active play. Additionally, offering a variety of colors and patterns could appeal to young girls and their parents.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| pant | 28.78% |
| shrink in length after i wash it | 3.73% |
| long | 3.52% |
| get thin | 1.24% |
| shrink | 1.04% |
| have a hole in them in the back | 0.83% |
| quality | 4.76% |
| waist | 2.69% |
| seam | 1.86% |
| side white line | 0.21% |
Pros | |
|---|---|
| pant | 18.37% |
| good | 8.76% |
| fit good | 2.68% |
| comfortable soft | 1.34% |
| comfortable when wear | 1.22% |
| nicely make | 1.09% |
| material | 14.23% |
| color | 12.65% |
| legging | 10.10% |
| panty | 4.38% |
Based on the data provided, it seems that the most commonly mentioned con aspect of leggings is the pant itself, accounting for 28.78% of the mentions. Other cons include issues related to quality, waist, seam, and a white line on the side. On the other hand, the top pro aspect mentioned is also the pant, but it only accounts for 18.37% of the mentions. Other pros were not mentioned. Based on this information, it appears that the pant aspect of leggings is both a pro and a con. This could suggest that the design or fit of the pant is a crucial factor for customers, as it can greatly impact their satisfaction. The cons related to quality, waist, seam, and the white line indicate that customers have concerns about these specific aspects of leggings. To improve product development and selection, it would be beneficial to focus on addressing the cons mentioned. Ensuring high-quality materials, comfortable waistbands, and well-constructed seams could help alleviate some of the negative feedback. Additionally, addressing the issue of the white line on the side could enhance the overall appearance of the leggings. Furthermore, it would be valuable to gather more information about the pros of leggings. Understanding what customers appreciate about the pant aspect could provide insights into what makes a great pair of leggings. This information can then be used to refine product offerings and cater to customer preferences. Overall, by addressing the cons and leveraging the pros, product development and selection can be improved to create leggings that meet customer expectations and enhance their satisfaction.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 4 |
| 100 % cotton | 2 |
| 2 pack | 1 |
| breathable | 1 |
| bulky diaper | 1 |
Based on the data provided, it seems that customers primarily buy leggings based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the leggings. There could be several reasons why the product description is the most important factor for buyers. Firstly, leggings come in various styles, materials, and features, so customers rely on the product description to understand the specific attributes of the leggings they are considering. A detailed and accurate product description helps customers make informed decisions about the fit, comfort, and functionality of the leggings. To optimize the Amazon listing based on this data, it is crucial to focus on improving the product description. Here are some suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the leggings, such as fabric composition, sizing options, available colors, and any unique features. The more specific and detailed the description, the better. 2. Highlight key benefits: Emphasize the advantages of the leggings, such as moisture-wicking properties, breathability, or compression support. Clearly communicate how these features can enhance the customer's experience. 3. Use high-quality images: Include multiple high-resolution images that showcase the leggings from different angles, highlighting their design, fit, and quality. Visuals play a significant role in attracting customers and giving them a better understanding of the product. 4. Incorporate customer reviews: Display positive customer reviews that highlight the positive aspects of the leggings. Genuine feedback from satisfied customers can build trust and credibility. 5. Optimize keywords: Research and include relevant keywords in the product title, description, and bullet points to improve search visibility and attract potential customers. By focusing on these optimization strategies, you can enhance the product listing and increase the likelihood of customers choosing your leggings based on the product description.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| size up | 8 | size up size up size |
| last | 7 | last |
| large size | 5 | large size big size size large |
| do not shrink | 4 | do not shrink do not shrink shorten |
| hold up | 3 | hold up |
| wear to | 3 | wear wear to |
| more color & style | 3 | more color |
| up 2 1 2 size | 3 | up size up size or 2 |
| longer | 2 | longer |
| Bit more room | 2 | more wiggle room more room |
Analysis of Customer Expectations for Leggings: Based on the customer feedback provided, it is clear that size is a significant concern for customers when it comes to leggings. The mentions of "size up" and "large size" indicate that customers are looking for leggings that offer a comfortable and roomy fit. Additionally, the mention of "fit size 18 month pant" suggests that customers are specifically seeking leggings that cater to infants or toddlers. Given these customer expectations, sellers should prioritize product development and marketing promotion factors accordingly. Here are some suggestions: 1. Size Range: Ensure that your leggings come in a variety of sizes, including larger sizes for customers who prefer a more generous fit. Offering a wide range of sizes will help cater to different body types and preferences. 2. Comfortable Fit: Focus on developing leggings that are not only stylish but also provide a comfortable fit. Consider using stretchy and breathable materials that allow for ease of movement and flexibility. 3. Infant/Toddler Leggings: Since there is a mention of fitting size 18 month pant, consider developing leggings specifically designed for infants and toddlers. These leggings should be made with soft and gentle materials to ensure comfort for young children. 4. Clear Size Guides: Provide detailed size guides on your website or product listings to help customers choose the right size. This will reduce the chances of customers ordering the wrong size and subsequently returning the product. 5. Customer Reviews and Testimonials: Encourage customers to leave reviews and testimonials about the fit and comfort of your leggings. Positive feedback from satisfied customers can help build trust and attract new buyers. 6. Marketing Campaigns: Highlight the size options and comfortable fit of your leggings in your marketing campaigns. Emphasize the versatility of your leggings, showcasing how they can be worn for various activities and occasions. 7. Social Media Influencers: Collaborate with social media influencers who can showcase your leggings and provide honest reviews. This can help generate buzz and reach a wider audience. By addressing customer expectations regarding size and fit, sellers can develop leggings that meet the needs of their target audience. Effective marketing strategies will then help promote these products and attract customers who are seeking comfortable and well-fitting leggings.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
