In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Amazon BSR product in the Leather Care category has a total of 21,414 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as missing data or errors in the calculation of the average rating. Without knowing the specific product in question, it is difficult to determine customer satisfaction. However, the fact that there are over 21,000 reviews suggests that the product is popular and has been purchased by many customers. It is possible that the product has a mix of positive and negative reviews, which could explain the lack of an average rating. If you are considering purchasing this product, it is important to read through the reviews carefully to get a sense of what customers are saying. Look for patterns in the feedback, such as common complaints or issues that customers have experienced. This can help you make an informed decision about whether or not to buy the product. In general, when shopping on Amazon, it is a good idea to read reviews and do your research before making a purchase. Look for products with a high number of positive reviews and a good overall rating. Additionally, be sure to read the product description and specifications carefully to ensure that the product meets your needs and expectations.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, we can draw several conclusions about the usage and preferences of the product in the Leather Care category. Firstly, it is evident that the product is commonly used by individuals in their personal lives, with the top three users being the husband, wife, and friend. This suggests that the product appeals to a wide range of consumers, including both individuals and their social circles. Secondly, the data indicates that the product is most frequently used in specific locations, namely the car, boat, and on leather furniture. This suggests that customers are primarily concerned with maintaining the cleanliness and condition of these items, which are often associated with comfort and luxury. Lastly, the top two usages of the product are cleaning and the cleaning process itself. This implies that customers are seeking a solution that effectively cleans and maintains leather surfaces, indicating a strong demand for a product that can provide thorough and reliable results. Based on these findings, we can make some suggestions about the customer profile. The data suggests that the target audience for this product is likely to be individuals who value cleanliness and take pride in maintaining their personal belongings. They may have a preference for high-quality materials, such as leather, and are willing to invest in products that help them preserve the condition and appearance of these items. To cater to this customer profile, it would be beneficial to emphasize the product's effectiveness in cleaning and maintaining leather surfaces. Marketing efforts could focus on the convenience and ease of use, highlighting how the product can help customers achieve professional-level results. Additionally, offering tips and guidance on how to best use the product in different settings, such as in cars, boats, or on various types of leather furniture, could further engage and assist customers in their cleaning endeavors. By understanding the customer profile and tailoring marketing strategies accordingly, the product can effectively meet the needs and expectations of its target audience, leading to increased customer satisfaction and loyalty.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 18.23% |
| thick | 1.80% |
| hard to spread | 1.31% |
| difficult to apply | 1.14% |
| sticky | 1.14% |
| hard to use | 0.41% |
| leather | 14.72% |
| bottle | 6.95% |
| conditioner | 3.19% |
| wipe | 1.14% |
Pros | |
|---|---|
| product | 21.30% |
| easy to use | 2.16% |
| good quality | 1.58% |
| leave no greasy residue | 1.08% |
| not greasy | 0.50% |
| go on so easy | 0.40% |
| leather | 18.14% |
| conditioner | 3.89% |
| boot | 3.81% |
| wipe | 0.97% |
Based on the data provided, it seems that the top con aspect mentioned most in the Leather Care category is related to the product itself, which accounts for 18.23% of the total cons mentioned. The top 5 cons also include issues with leather, bottles, conditioners, and wipes. On the other hand, the top pro aspect mentioned most is also related to the product, accounting for 21.30% of the total pros mentioned. Overall, it appears that the quality and effectiveness of the product are the most important factors for consumers when it comes to leather care. However, there are also some common issues with the products currently available, such as problems with the packaging and the effectiveness of the conditioners and wipes. To improve product development and selection in this category, it may be helpful to focus on addressing these common issues and improving the overall quality and effectiveness of the products. This could involve investing in better packaging, improving the formulation of the conditioners and wipes, and conducting more thorough testing and research to ensure that the products are meeting the needs and expectations of consumers. Additionally, it may be helpful to gather more detailed feedback from consumers to better understand their specific needs and preferences when it comes to leather care.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 168 |
| color back for leather | 4 |
| description | 3 |
| good | 3 |
| condition | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy leather care products based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and how it can be used to care for their leather items. Other factors that influence customer purchasing decisions include recommendations from friends and family, as well as advertising attraction. However, these factors appear to be less important than the product description itself. To optimize Amazon listings for leather care products, sellers should focus on creating detailed and informative product descriptions that highlight the benefits of the product and how it can be used to care for leather items. They should also consider including customer reviews and ratings, as these can help to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 28 | last long last longer |
| 'before picture | 20 | before picture before after photo before after picture before after photograph before after pic |
| darken leather | 12 | leather darker darken leather not darken leather do not darken leather leather darken |
| know sooner | 11 | sooner know sooner |
| more | 11 | more |
| 4 last | 10 | last |
| longer lasting | 10 | last longer last longer… |
| good | 9 | good |
| good result | 9 | good result result good |
| 2 year ago | 8 | year ago |
Based on the customer expectations mentioned, it seems that customers in the Leather Care category are looking for products that are long-lasting, can provide visible results (as indicated by the "before picture" mention), and come in larger bottles for convenience. To meet these expectations, sellers in this category should prioritize product development that focuses on creating long-lasting formulas that can provide visible results. They should also consider offering larger bottle sizes to cater to customers who prefer to buy in bulk or want to use the product for multiple applications. In terms of marketing promotion factors, sellers should highlight the long-lasting benefits of their products and showcase before and after pictures to demonstrate the effectiveness of their formulas. They should also emphasize the convenience of larger bottle sizes and how they can save customers money in the long run. Overall, by prioritizing product development that meets customer expectations and highlighting these features in their marketing efforts, sellers in the Leather Care category can attract and retain loyal customers who value quality, effectiveness, and convenience.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
