Laxatives product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for laxative products on Amazon is 4.59 out of 5. This indicates a relatively high level of customer satisfaction with these products. Additionally, with a total of 8928 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these laxatives. The high average rating implies that customers are generally pleased with the effectiveness and quality of the laxatives they have purchased. It is important to note that customer satisfaction can vary from person to person, and individual experiences may differ. However, the overall positive rating suggests that the majority of customers have had a satisfactory experience with these products. Based on this information, my advice would be to consider the following: 1. Read customer reviews: While the average rating is high, it's always beneficial to read individual reviews to get a better understanding of the product's pros and cons. This will help you make an informed decision based on your specific needs. 2. Consult a healthcare professional: If you are considering using laxatives, it is advisable to consult with a healthcare professional to ensure they are suitable for your specific situation. They can provide personalized advice and guidance based on your health and medical history. 3. Compare products: Look for different brands and types of laxatives available on Amazon. Compare their ratings, reviews, and ingredients to find the one that aligns best with your preferences and needs. Remember, while customer ratings and reviews can be helpful, it's essential to consider your own health and consult professionals when necessary.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Based on the data provided, it is evident that the product in question, a laxative, is frequently associated with the following: 1. Users: The top three users mentioned are doctors (111 mentions), husbands (83 mentions), and kids (66 mentions). This suggests that the product is commonly recommended by medical professionals, used by individuals in relationships, and even administered to children. 2. Places of Use: The top three places where the product is used are the bathroom (163 mentions), hospitals (41 mentions), and pharmacies (32 mentions). This indicates that the product is primarily used in private settings, but also in medical facilities and places where it can be conveniently obtained. 3. Usage Scenarios: The two most common usage scenarios for the product are chronic constipation (49 mentions) and surgery (42 mentions). This implies that the product is often employed to alleviate long-term constipation issues and as a post-operative measure to aid in bowel movements. Based on this analysis, we can draw some conclusions about the potential customer profile: 1. Target Audience: The product appears to cater to a diverse range of users, including individuals seeking medical advice, partners looking for solutions, and parents concerned about their children's digestive health. 2. Demographics: The data does not provide specific demographic information, but it suggests that the product may be relevant to individuals of various age groups, from children to adults. 3. Medical Context: The high mentions of doctors, hospitals, and surgery indicate that the product is associated with medical conditions and interventions. This suggests that the target audience may include individuals with chronic health issues or those undergoing medical procedures. 4. Convenience: The mentions of pharmacies and the bathroom as top places of use suggest that the product is easily accessible and commonly used in the comfort of one's own home. Based on these findings, some suggestions for the customer profile could include targeting healthcare professionals, emphasizing the product's effectiveness for chronic constipation, and highlighting its suitability for use in both medical and home settings. Additionally, considering the potential concerns of parents regarding their children's digestive health, marketing efforts could focus on the product's safety and suitability for pediatric use.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of laxatives is the product itself, accounting for 12.24% of the mentions. Additionally, the top five cons mentioned for vacuum are related to the product, including issues with the pill, bottle, capsule, and taste. On the other hand, the top pro aspect mentioned most is also related to the product, accounting for 16.71% of the mentions. From this data, it can be concluded that the product itself plays a significant role in shaping the sentiment towards laxatives. The cons primarily revolve around issues with the product, such as difficulties with the pill, bottle, capsule, taste, flavor, and miralax. On the positive side, the pro aspect mentioned most is related to the product itself, suggesting that when the product meets users' expectations, it is well-received. To improve product development and selection in this category, it is crucial to address the cons mentioned by users. This could involve improving the design and functionality of the pill, bottle, and capsule to make them more user-friendly. Additionally, efforts should be made to enhance the taste and flavor of the product, as these aspects seem to be significant pain points for users. Furthermore, it would be beneficial to conduct market research and gather feedback from users to understand their preferences and expectations better. This information can guide product development and help in selecting or creating laxatives that align with users' needs and preferences. Overall, by focusing on addressing the cons and leveraging the positive aspects of the product, it is possible to enhance the overall sentiment towards laxatives and provide users with a more satisfactory experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Based on the data provided, it seems that the primary motivation for customers to buy laxatives is through recommendations from friends. This suggests that word-of-mouth marketing and personal referrals are highly effective in this category. Additionally, price is also a significant factor, with a smaller percentage of customers citing product description as a reason for purchase. However, it is interesting to note that product description is still a significant factor, even if it is not the top reason for purchase. This suggests that customers are still interested in learning about the specific features and benefits of the product before making a purchase decision. To optimize Amazon listings for laxatives, it is important to focus on both word-of-mouth marketing and product descriptions. Encouraging satisfied customers to leave reviews and share their experiences with friends can help increase referrals. Additionally, creating detailed and informative product descriptions that highlight the unique benefits of the product can help attract and convert potential customers. It may also be helpful to consider pricing strategies that are competitive within the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Based on the customer expectations mentioned, it seems that the primary concern for buyers of laxatives is that the product lasts long and works effectively. This suggests that customers are looking for a product that provides long-lasting relief from constipation or other digestive issues, and that they want to be able to rely on the product to work consistently over time. The fact that "2 year ago" was mentioned twice may indicate that customers are looking for a product that has a proven track record of effectiveness and reliability. This suggests that sellers should focus on developing products that have been tested and proven to work over a period of time, and that they should prioritize marketing efforts that highlight the product's history of success. In terms of product development, sellers should prioritize creating products that are designed to provide long-lasting relief from constipation or other digestive issues. This may involve developing products that are formulated to work over a longer period of time, or that are designed to be taken on a regular basis to maintain digestive health. In terms of marketing promotion factors, sellers should focus on highlighting the product's effectiveness and reliability, as well as its history of success. They should also consider offering guarantees or warranties that provide customers with peace of mind and demonstrate the seller's confidence in the product's ability to deliver results. Additionally, sellers may want to consider partnering with healthcare professionals or influencers in the health and wellness space to help promote their products and build trust with potential customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Chas

Purchased

Great value

Jan. 2020

I am a happy camper.

Teri P.

Purchased

Works well

Aug. 2020

Works as intended. I add a capful to my morning protein shake.

NC Coast

Purchased

Best. Medicine. Ever.

May 2020

This medicine will change your life!! I first took MiraLax 15 years ago after I had my first child. I had a rectal fissure that was extremely painful until my doctor prescribed this. You couldn't buy it over the counter back then. It was a life saver. Seriously. I had to take it for 6 months until the fissure healed. This past year, I had my 3rd child and got hemorrhoids during pregnancy. They decided they liked being where they were after the baby got here and NEVER went away! I could barely sit and hold the baby. I could barely sit at all. Or walk. Or stand for very long. It was MISERABLE. Sitz baths didn't help. Creams and ointments didn't help. Stool softener upset my stomach, which didn't help things. Then, I remembered MiraLax. Ordered from Amazon and received it in a couple of days. I take it once a day in my coffee in the morning. You can't taste it. No cramping or upset stomach. It just makes things GO nice and easy. I haven't had an issue with hemorrhoids since! Best. Medicine. Ever.

Harry

Purchased

Great for a constipated kid.

Mar. 2018

Used for your kid. Half cap daily makes for a regular kid.

sherry fite

Purchased

Bought the wrong item.

Dec. 2021

Bought the wrong item.

Salem Buckeye

Want to poop? Read this review.

Sept. 2021

Works exactly as intended. If you read ratings that are lower because it doesn't produce a quick effect for very impacted constipation, that's not what this product is best known for, even though it will help with that. And therefor, not a fair rating. Taste: Personally it kind of grosses me out. It taste a bit thick and chalky, but if I hold my nose while drinking it and pop in a small bite of food after it's easy peasy. Although I mix it in 8 oz of water. You might have a better experience with higher volumes. Use: I have always suffered with constipation, usually due to hard to pass stool. If you need a quick effect that doesn't cause pain, I HIGHLY suggest dulcolax magnesium hydroxide soft chews. It feels mild like miralax but produces faster and more intense results without the cramping for things like rare bouts of constipation or constipation after surgery, opioids after surgery etc. But with that being said, I have used only miralax alone for severe and impacted constipation, but it took 4-5 days, 1 capful a day, for really bad cases. You might get a faster result if taken more than once a day but I've never tried this with severe constipation. HOWEVER, for people who regularly deal with constipation, it works wonders. Usually people like me can feel it coming a day or two before it comes on. THAT is when I take it, not when I'm already constipated. And in those cases, it takes 1-2 days to work and it feels like I pass over the state of being constipated before it comes on. It's something that works really well in this sense and can be used often without bad side effects, just make sure to drink lots of water. I think the people who said it caused cramping experienced this because their constipation was severe, not because of the miralax. When you are very impacted, your body HAS to cramp a bit to get it out regardless of what you use. TIP: if you feel constipation coming on, drink a capful of this a day AND a serving or two of benefiber. This will help with both dry stool from the miralax and stool movement from the fiber. It's a power couple, trust me. Also if you add in probiotics, you are golden. TIP: Now this has worked the best for my constipation and I know, it's the hardest to maintain. But it really comes down to diet and exercise. And many people have said, "I know I tried all that." Yes, some have really tried, but it takes consistency, not just 1-2 days of this. Drink a gallon or close to a gallon of water everyday. Try to decrease sodium intake if you can. Eat LOTS of high fiber fruits like raspberries and strawberries. Lots of high fiber vegtables and legumes. Exercise. Doesn't have to be intense, just get your body moving to get your GI track moving. Walk a lot. That's really all you need for good GI health. And last, meditate, take care of your depression etc. I find that my pooping is the worst when I am depressed. Yes, this is a hard one to tackle but if you try to help it, it will help your gut (serotonin is a main component in evacuating our guts). When I have done these things alone on an at least somewhat consistent basis, I have had the most glorious, gut cleaning, regular sh*ts of my life. It's just the hardest to maintain. But if you do it, you'll also be much happier too, not just the best poops of your life. And remember, you don't have to be perfect. Any improvement in these areas will improve your gut. We all carry stress somewhere. I carry it in my gut. And you probably do to. If you do everything I said, you will have much better bowel movements.

Carlos H.

Purchased

Bien

Apr. 2021

Bien

CHARLES D. RICHARDSON

Purchased

Continue to use this product.

Jul. 2019

It has WORKED for me!

Yvonne Lopez

Purchased

Came missing a cap

Nov. 2021

Came missing a cap

Kymm

Purchased

It works!

Jan. 2023

I suffer with IBS w/ constipation. Miralax works for me in less than an hr. Its gentle without the extra drama other laxatives bring lol. You cant really taste it but can feel the texture when drinking it within water.