In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in the Knitting & Crochet Notions category on Amazon has an average rating of 3.4 out of 5 stars, with a total of 4096 reviews. This suggests that while some customers are satisfied with the product, there are also a significant number of customers who are not completely satisfied. To improve customer satisfaction, it may be helpful for the product manufacturer to take a closer look at the negative reviews and address any common issues or complaints. Additionally, they could consider offering more detailed product information or tutorials to help customers get the most out of the product. Overall, while the product may have some room for improvement, it is still popular enough to have a significant number of reviews. With some attention to customer feedback and product development, it may be possible to increase customer satisfaction and improve the product's overall rating.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the primary users of this knitting and crochet product are likely to be women, specifically friends, daughters, and wives. These individuals are likely to be interested in crafting and may have a particular interest in crocheting or knitting. In terms of usage, the product is most commonly used on the floor, table, or bed, suggesting that users may prefer to work on their projects in a comfortable and relaxed setting. Additionally, the fact that crocheting is mentioned significantly more often than knitting suggests that this particular craft may be more popular among users of this product. Based on this information, it may be helpful for the company to target their marketing efforts towards women who are interested in crafting, particularly those who enjoy crocheting. They may also want to consider highlighting the comfort and convenience of using the product on the floor, table, or bed, as this seems to be a popular usage scenario. Additionally, the company may want to consider offering more products or accessories that are specifically designed for crocheting, as this appears to be the more popular of the two crafts mentioned.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| pin | 8.41% |
| short | 1.40% |
| bad | 0.93% |
| break | 0.47% |
| broken | 0.47% |
| do not come | 0.47% |
| stitch marker | 5.61% |
| marker | 5.14% |
| plastic | 4.67% |
| mat | 4.21% |
Pros | |
|---|---|
| mat | 13.38% |
| thick | 5.37% |
| solid | 2.82% |
| fit together snuggly | 1.41% |
| easy to use | 1.23% |
| good | 1.23% |
| color | 9.60% |
| grid | 7.92% |
| grid line | 6.87% |
| block | 5.02% |
Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Knitting & Crochet Notions is "pin" at 8.41%. Additionally, the top five cons mentioned are "pin," "stitch marker," "marker," "plastic," and "mat." On the other hand, the top pro aspect mentioned is "mat" at 13.38%. From this information, we can conclude that the use of pins seems to be a significant drawback for users in this category. Stitch markers and markers are also mentioned as cons, possibly indicating issues with their functionality or quality. The presence of plastic as a con suggests that users may prefer more sustainable or durable materials. However, the pro aspect of "mat" being mentioned frequently indicates that it is well-liked and appreciated by users. To improve product development and selection in this category, it would be beneficial to address the issues related to pins, stitch markers, and markers. This could involve improving their design, functionality, or materials to enhance user satisfaction. Additionally, considering alternatives to plastic and incorporating more sustainable materials could be a positive step towards meeting customer preferences. Furthermore, since the mat is mentioned as a pro aspect, it would be wise to focus on developing mats that meet the needs and expectations of users. Understanding why mats are appreciated and incorporating those features into future product designs could lead to increased customer satisfaction. Overall, by addressing the cons and capitalizing on the pros mentioned in the data, product development and selection in the Knitting & Crochet Notions category can be improved to better meet the needs and preferences of users.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 17 |
| case | 2 |
| grid line | 2 |
| break easily | 1 |
| circle on it | 1 |
Based on the data provided, it seems that customers primarily buy products in the Knitting & Crochet Notions category due to the product description. This indicates that customers highly value detailed and informative descriptions that help them understand the product's features and benefits. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, knitting and crochet notions often have specific functionalities and uses, so customers rely on accurate descriptions to ensure they are purchasing the right product for their needs. Additionally, detailed descriptions can provide insights into the quality, materials used, and any unique features, helping customers make informed decisions. To optimize Amazon listings based on this data, it is crucial to focus on enhancing the product descriptions. Here are a few suggestions: 1. Provide comprehensive information: Ensure that the product description includes all relevant details, such as dimensions, materials, usage instructions, and any additional benefits. This will help customers understand the product better and make an informed purchase. 2. Highlight unique features: If the knitting and crochet notions have any distinctive features or advantages over competitors, emphasize them in the description. This can help differentiate the product and attract potential buyers. 3. Use clear and concise language: Make sure the description is easy to read and understand. Avoid jargon or technical terms that might confuse customers. Use bullet points or subheadings to break down information into digestible sections. 4. Include customer reviews: Incorporate positive customer reviews within the product description. This can provide social proof and build trust among potential buyers. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Consider what terms customers might use when searching for knitting and crochet notions and incorporate them naturally. By focusing on these optimization strategies, sellers can enhance their product listings and better meet the needs of customers in the Knitting & Crochet Notions category.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| 2 year ago | 10 | year ago many year ago |
| more | 7 | more |
| big | 6 | big |
| extra pin | 5 | more pin |
| last long | 4 | last long |
| more block | 3 | more block |
| 2 set | 3 | 2 set 2nd set two set |
| along time ago | 3 | long time ago many many year ago |
| know sooner | 3 | sooner |
| 10 | 2 | 10 |
Based on the customer expectations mentioned, it seems that customers in the Knitting & Crochet Notions category are looking for products that are durable and long-lasting, as indicated by the frequent use of "2 year ago" and "more" in their mentions. Additionally, customers seem to be interested in products that are larger in size, as indicated by the frequent use of "big" in their mentions. To meet these expectations, sellers in this category should prioritize product development that focuses on creating high-quality, durable products that are also larger in size. This could include developing products made from high-quality materials that are designed to last for years, as well as creating products that are larger in size to accommodate larger knitting and crochet projects. In terms of marketing promotion factors, sellers should focus on highlighting the durability and size of their products in their marketing materials. This could include showcasing the materials used in their products, as well as highlighting the size of their products in comparison to other products on the market. Additionally, sellers could consider offering promotions or discounts to customers who purchase larger-sized products, as this could help to incentivize customers to choose their products over those of their competitors.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
