In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Hand Creams category on Amazon has a high level of customer satisfaction. With an average rating of 4.58 out of 5 and a total of 442 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a hand cream, it is recommended that you read through the reviews to get a better understanding of the specific products and their benefits. Additionally, it is important to consider your own skin type and needs when selecting a hand cream. Overall, the high average rating and large number of reviews in the Hand Creams category on Amazon indicate that there are many quality products available to choose from.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the majority of users who mention this hand cream are clients, with 26 mentions. Additionally, the top two uses of the product are as a gift and for massaging out, indicating that users may be interested in the product for its potential therapeutic benefits. In terms of usage locations, the top three places mentioned are purse, car, and bag, suggesting that users may be looking for a portable and convenient option for on-the-go use. As for the relationship between users and the product, both wives and husbands are mentioned equally with 7 mentions each, indicating that the product may appeal to a wide range of individuals regardless of gender. Based on this data, it may be beneficial for the company to focus on marketing the product as a therapeutic option for on-the-go use, particularly as a gift option. Additionally, targeting clients who are interested in portable and convenient skincare options may be a successful strategy.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| cream | 20.93% |
| crusty | 2.33% |
| do not smell the same | 2.33% |
| greasy | 2.33% |
| greasy on the skin | 2.33% |
| not good for hairy client | 2.33% |
| smell | 11.63% |
| lid | 6.98% |
| hand cream | 6.98% |
| kiehls | 2.33% |
Pros | |
|---|---|
| cream | 25.64% |
| absorb into the skin quickly | 5.13% |
| not greasy | 5.13% |
| good consistency | 3.85% |
| big enough | 1.28% |
| can be use for multiple modality | 1.28% |
| product | 14.10% |
| lotion | 14.10% |
| moisturize | 6.41% |
| scent | 5.13% |
Based on the data provided, it seems that the cream aspect of hand creams is both the most mentioned pro and con. This suggests that while many people appreciate the moisturizing benefits of hand creams, there may be some issues with the texture or scent of certain products. Other common cons mentioned include smell, lid design, and the specific brand of cream used. On the pro side, it seems that the moisturizing benefits of hand creams are highly valued. To improve product development and selection in this category, it may be helpful for manufacturers to focus on creating hand creams with a pleasant scent and texture that appeals to a wide range of consumers. Additionally, addressing common complaints about packaging and specific cream brands could help to improve overall customer satisfaction.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 3 |
| good skin | 1 |
| like the way it work | 1 |
| small sizeans | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy hand creams based on the product description. This suggests that customers are looking for specific features and benefits that are highlighted in the product description, such as moisturizing properties, scent, and ingredients. Price and recommendations from friends are also important factors, but they are not as significant as the product description. Customers may be willing to pay a higher price for a hand cream that meets their specific needs, and recommendations from friends can provide social proof and build trust in the product. To optimize Amazon listings for hand creams, it is important to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This can include information about the ingredients, scent, texture, and any other unique selling points. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust in the product. Finally, pricing should be competitive and in line with other products in the category.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big size container | 2 | big container large container |
| 6 month | 1 | two month |
| actual shipping box | 1 | actual shipping box |
| big jar | 1 | big jar |
| creme thick to deep tissue | 1 | creme thick to deep tissue |
| fix scent package | 1 | fix scent package |
| foil seal | 1 | use foil seal |
| good fragrance | 1 | high quality of fragrance |
| good seal | 1 | seal good |
| healing | 1 | good healing |
Based on the customer expectations mentioned, it seems that customers are looking for hand creams that come in a larger container size, with a shelf life of at least 6 months, and are shipped in an actual shipping box. The desire for a larger container size could be due to customers wanting to get more value for their money and not having to repurchase the product as frequently. This could be a key factor for sellers to consider when developing their hand cream products. Offering larger sizes could be a way to differentiate their product from competitors and appeal to customers who are looking for a longer-lasting product. The expectation of a 6-month shelf life suggests that customers want a product that will last for a reasonable amount of time without going bad. This could be an important factor for sellers to consider when developing their product formulations and packaging. Ensuring that the product has a longer shelf life could be a way to appeal to customers who are looking for a product that they can use over a longer period of time. The desire for an actual shipping box suggests that customers want their products to arrive in good condition. This could be an important factor for sellers to consider when developing their shipping and packaging strategies. Ensuring that the product is shipped in a sturdy box could be a way to appeal to customers who are concerned about the condition of their products upon arrival. In terms of product development prioritization, sellers may want to focus on developing larger container sizes and longer shelf life formulations. These factors seem to be important to customers and could be a way to differentiate their product from competitors. Additionally, ensuring that the product is shipped in a sturdy box could be an important factor to consider when developing their shipping and packaging strategies. In terms of marketing promotion factors, sellers may want to highlight the larger container size and longer shelf life of their products in their marketing materials. This could be a way to appeal to customers who are looking for a product that will last longer and provide more value for their money. Additionally, highlighting the sturdy shipping box could be a way to appeal to customers who are concerned about the condition of their products upon arrival.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
