In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Hair Perms, Relaxers & Texturizers product category on Amazon has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 12,138 reviews, it suggests that customers are generally happy with the products in this category. If you are considering purchasing a product in this category, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products with a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Hair Perms, Relaxers & Texturizers category on Amazon is a good choice for those looking for hair care products in this area. However, as with any purchase, it is important to do your research and read reviews carefully to ensure that you are getting the best product for your needs.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who use this product are primarily using it for travel and in the shower. The top three users are the husband, friend, and wife, which suggests that this product may be popular among couples and close friends who share hair care products. The top three places to use the product are the bathroom, floor, and drawer, which indicates that customers may be storing the product in a convenient location for easy access during their hair care routine. Given that the category is Hair Perms, Relaxers & Texturizers, it's likely that the customers who use this product are looking to achieve a specific hairstyle or texture. This could suggest that they are interested in experimenting with different hair styles and are willing to invest in products that can help them achieve their desired look. Based on this data, some suggestions for the customer profile could include targeting couples and close friends who share hair care products, as well as individuals who are interested in experimenting with different hair styles and textures. Additionally, marketing the product as a convenient option for travel and shower use could be effective in reaching customers who are looking for on-the-go hair care solutions.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 14.12% |
| smell like the cheap shampoo | 0.92% |
| smell so bad | 0.53% |
| dry to the hair | 0.40% |
| harsh | 0.26% |
| do not work | 0.26% |
| smell | 10.42% |
| shampoo | 6.99% |
| pump | 5.80% |
| dryer | 4.22% |
Pros | |
|---|---|
| product | 14.46% |
| lather really well | 1.37% |
| good quality | 1.02% |
| easy to use | 0.75% |
| light | 0.53% |
| make my hair feel and look good | 0.49% |
| shampoo | 8.98% |
| smell | 5.93% |
| hair dryer | 5.62% |
| dryer | 5.48% |
Based on the data provided, it seems that the top con aspect mentioned most frequently in the Hair Perms, Relaxers & Texturizers category is related to the product itself, with both the top 1 and top 5 cons mentioning it. This suggests that there may be issues with the quality or effectiveness of the products in this category. On the other hand, the top pro aspect mentioned most frequently is also related to the product, which could indicate that there are some products in this category that are well-liked and effective. The other top cons mentioned include issues with smell, shampoo, pump, and dryer, which could suggest that there are problems with the application or use of these products. To improve product development and selection in this category, it may be helpful to focus on addressing the issues with the product itself, such as improving the quality and effectiveness of the ingredients. Additionally, addressing the issues with smell and application could also be beneficial. Conducting market research and gathering feedback from customers could also provide valuable insights into what consumers are looking for in these types of products.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 145 |
| rating | 4 |
| feedback | 3 |
| natural ingredient | 3 |
| benefit | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy hair perms, relaxers, and texturizers based on the product description. This makes sense, as these types of products can have a significant impact on the appearance and health of one's hair, and customers want to ensure they are making the right choice. Other factors that may influence customer purchasing decisions include recommendations from friends and price, although these are mentioned less frequently. To optimize Amazon listings for this category, it would be important to focus on creating detailed and informative product descriptions that highlight the benefits of each product. This could include information about the ingredients, how the product works, and what kind of results customers can expect to see. In addition, it may be helpful to include customer reviews and ratings on the product page, as this can provide social proof and help build trust with potential buyers. Finally, pricing strategies should be carefully considered to ensure that products are competitively priced without sacrificing quality.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| work | 20 | work |
| help | 13 | help |
| change in hair loss | 11 | reduce hair loss stop hair loss cessation of hair loss eliminate or seriously reduce hair loss hair loss |
| result | 11 | result full result |
| last long | 9 | last long last longer |
| hair grow | 8 | encourage hair growth grow hair more hair grow faster hair growth help with hair growth |
| good result | 6 | good result |
| hair stop fall out | 6 | reduce hair fall hair quit fall out help with hair fall out keep hair from fall out stop hairfall |
| less powerful | 6 | more powerful |
| 4 last | 5 | last |
Based on the customer expectations mentioned, it seems that customers are primarily looking for hair products that work effectively, provide help with their hair care needs, and potentially address hair loss concerns. For sellers in the Hair Perms, Relaxers & Texturizers category, it is important to prioritize product development that addresses these key concerns. This could involve investing in research and development to create products that are more effective at achieving desired hair styles and textures, as well as products that provide additional benefits such as promoting hair growth or reducing hair loss. In terms of marketing promotion factors, it may be beneficial for sellers to focus on highlighting the effectiveness of their products and how they can help customers achieve their desired hair styles and textures. Additionally, promoting any additional benefits such as hair growth or reduced hair loss could also be effective in attracting customers who are looking for these types of solutions. Overall, by prioritizing product development that addresses customer expectations and focusing on effective marketing promotion, sellers in the Hair Perms, Relaxers & Texturizers category can better meet the needs of their customers and stand out in a competitive market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
