In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the average rating for the graphics tablet product on Amazon is not available (NaN), but there are a total of 9366 reviews. This suggests that the product is popular and has been purchased and reviewed by many customers. Without knowing the specific details of the reviews, it is difficult to determine customer satisfaction with the product. However, the fact that there are a large number of reviews suggests that customers are engaged with the product and willing to share their experiences with others. If you are considering purchasing this graphics tablet, it may be helpful to read through some of the reviews to get a better sense of the product's strengths and weaknesses. Additionally, it may be useful to compare this product to other graphics tablets on the market to ensure that you are getting the best value for your money.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the graphics tablet are kids, daughters, and sons. This suggests that the product is popular among children and young individuals. The high number of mentions for "kid" indicates that this user group is particularly interested in using the graphics tablet. In terms of usage, the top two activities associated with the product are drawing and gift-giving. This implies that the graphics tablet is commonly used for artistic purposes, such as creating digital artwork or illustrations. Additionally, the mention of gift-giving suggests that the product is often purchased as a present, possibly for birthdays or special occasions. When it comes to the places where the graphics tablet is used, the top three locations are the desk, school, and car. The desk is likely the primary location for using the tablet, indicating that it is commonly used at home or in a dedicated workspace. The mentions of school suggest that the product is also utilized in educational settings, possibly for art classes or creative projects. The car, although mentioned less frequently, implies that the graphics tablet is portable and can be used on the go. Based on this analysis, the customer profile for the graphics tablet can be described as parents or individuals looking to engage their children in creative activities. The product appeals to kids, daughters, and sons, indicating a broad age range. The emphasis on drawing as a primary usage suggests that the target audience includes aspiring artists or individuals interested in exploring their artistic skills. The mention of gift-giving implies that the product may also attract gift buyers who want to provide a unique and creative present. To further cater to this customer profile, it would be beneficial to highlight the product's features that enhance the drawing experience, such as pressure sensitivity, precision, and compatibility with popular drawing software. Additionally, marketing efforts could focus on the educational benefits of the graphics tablet, emphasizing its use in schools and promoting its ability to foster creativity and artistic development in children.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| pen | 11.46% |
| do not work | 2.46% |
| difficult to use | 0.75% |
| not pressure sensitive | 0.61% |
| thick | 0.34% |
| flimsy | 0.34% |
| glove | 5.73% |
| software | 5.05% |
| product | 3.62% |
| driver | 3.41% |
Pros | |
|---|---|
| tablet | 9.15% |
| easy to use | 3.87% |
| light | 0.82% |
| smooth | 0.59% |
| good size | 0.53% |
| solid | 0.53% |
| pen | 9.04% |
| glove | 8.04% |
| size | 4.69% |
| product | 4.28% |
Based on the data provided, it seems that the most commonly mentioned con aspect in the Graphics Tablets category is the pen, accounting for 11.46% of the mentions. The top five cons mentioned for vacuum are the pen, glove, software, product, and driver. On the other hand, the top pro aspect mentioned most is the tablet, accounting for 9.15% of the mentions. The top five cons of the tip are the tablet, pen, glove, size, and product. Based on this information, it appears that the pen is a significant concern for users in the Graphics Tablets category. This could imply issues with pen functionality, durability, or other related factors. Additionally, the presence of cons related to software, product, and driver suggests that users may face challenges in these areas as well. On the positive side, the tablet is the most commonly mentioned pro aspect, indicating that users appreciate the overall functionality and performance of the device. However, it's important to note that the cons related to the tablet itself, such as size and product, should be taken into consideration. To improve product development and selection in the Graphics Tablets category, it would be beneficial to address the concerns surrounding the pen. This could involve enhancing pen performance, durability, and user experience. Additionally, addressing issues related to software, product, and driver would contribute to a more positive user experience. Furthermore, it would be valuable to gather more specific feedback from users regarding the cons mentioned, such as the reasons behind the negative sentiment towards the pen, glove, and size. This information can help guide future product development and selection, ensuring that the concerns of users are adequately addressed.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 25 |
| bluetooth | 2 |
| price | 2 |
| software | 2 |
| wireless feature | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy graphics tablets based on the product description. This is likely because graphics tablets are a specialized product that require a certain level of technical knowledge to understand, and customers want to make sure they are getting the right product for their needs. Additionally, the fact that the product is recommended by friends is also a strong motivator, as customers trust the opinions of people they know. Price is also a factor, but it seems to be less important than the product description and recommendations from friends. This is likely because customers are willing to pay more for a high-quality graphics tablet that meets their needs, rather than settling for a cheaper option that may not work as well. To optimize their Amazon listing for graphics tablets, sellers should focus on creating detailed and informative product descriptions that highlight the features and benefits of their product. They should also encourage customers to leave reviews and recommendations, as this can help build trust and credibility with potential buyers. Additionally, sellers should consider offering competitive pricing and promotions to attract customers who are price-sensitive.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| brighter | 7 | brighter |
| large size | 7 | large large size big size |
| big | 6 | big |
| different size | 6 | different size |
| good | 6 | good |
| fix | 5 | fix fix it |
| glove | 5 | glove glove good |
| work | 5 | work |
| brighter screen | 4 | brighter screen screen brighter brighter screen color |
| bluetooth | 4 | blue tooth blue-tooth capability bluetooth bluetooth model |
Based on the customer expectations mentioned, it seems that customers are looking for graphics tablets that offer a bright and large display area. Additionally, the term "big" was also mentioned, which could indicate that customers are looking for tablets with a larger overall size. To meet these expectations, sellers should prioritize product development that focuses on improving the brightness and size of the display area. This could involve using high-quality display technology that offers brighter and more vibrant colors, as well as increasing the overall size of the tablet to provide a larger working area for artists and designers. In terms of marketing promotion factors, sellers should highlight the brightness and size of their graphics tablets in their advertising and product descriptions. This could involve showcasing the tablet's display capabilities through high-quality images and videos, as well as emphasizing the tablet's size and how it can benefit artists and designers. Overall, by prioritizing product development that meets customer expectations for brightness and size, and effectively marketing these features to potential buyers, sellers can increase the appeal of their graphics tablets and attract more customers to their brand.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
