In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the product in question, which falls under the category of Gels, Lotions & Oils, has an average rating of 4.06 out of 5 and has received a total of 852 reviews on Amazon. This indicates that the product has generally been well-received by customers, as the average rating is above 4 stars. However, it's worth noting that there is always room for improvement, and there may be some negative reviews that bring down the overall rating. In terms of customer satisfaction, it's difficult to say for certain without more information about the specific product. However, the fact that it has received a relatively high number of reviews suggests that it is a popular item, which could be a good sign. As for advice, if you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to compare it to other similar products in the same category to see how it stacks up in terms of price, quality, and overall value.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product in question is a gel, lotion, or oil that is primarily used for massage purposes. The top three users of the product are wives, husbands, and boyfriends, indicating that the product is likely marketed towards individuals in romantic relationships. Additionally, the fact that "gift giving" is one of the top two usages of the product suggests that it may be marketed as a romantic or intimate gift. The top three places to use the product are in a purse, bedroom, and airport, which may indicate that the product is marketed towards individuals who are frequently on-the-go or who prioritize convenience. The fact that the bedroom is also a top location suggests that the product may be marketed towards individuals who prioritize intimacy and relaxation. Based on this data, it seems that the ideal customer profile for this product is likely someone who is in a romantic relationship, values intimacy and relaxation, and is frequently on-the-go. To appeal to this customer profile, the product could be marketed as a convenient and romantic gift that can be used to enhance intimacy and relaxation, even when on-the-go. Additionally, the product could be marketed towards individuals who prioritize self-care and wellness, as massage and relaxation are often associated with these concepts.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| smell | 29.51% |
| good | 14.75% |
| solid | 4.92% |
| strange | 3.28% |
| are not impress | 1.64% |
| lackluster | 1.64% |
| bottle | 14.75% |
| kit | 9.84% |
| oil | 8.20% |
| product | 6.56% |
Pros | |
|---|---|
| oil | 19.83% |
| smell sooooo good | 3.45% |
| smooth | 2.59% |
| light scent | 1.72% |
| not too greasy | 1.72% |
| silky | 1.72% |
| scent | 15.52% |
| smell | 9.48% |
| product | 6.90% |
| massage oil | 6.90% |
Based on the data provided, it seems that smell is the most commonly mentioned con aspect, accounting for 29.51% of the responses. The top five cons mentioned for the vacuum category are smell, bottle, kit, oil, and product. On the other hand, the top pro aspect mentioned is oil, accounting for 19.83% of the responses. The top five cons for the tip category are oil, scent, smell, product, and massage oil. From this information, we can conclude that smell is a significant concern for customers in the Gels, Lotions & Oils category. This suggests that there might be issues with the fragrance or odor of these products, which could be off-putting for some users. In terms of product development and selection, it would be beneficial to focus on addressing the smell-related concerns. This could involve improving the fragrance options, ensuring that the scents are pleasant and not overpowering. Additionally, it would be helpful to consider the packaging (bottle) and the overall kit or product experience, as these were also mentioned as cons. On the positive side, the use of oil seems to be appreciated by customers, as it was mentioned as the top pro aspect. This indicates that incorporating oils into the formulation of gels, lotions, and oils can be a selling point. To summarize, the Gels, Lotions & Oils category has a strong potential for improvement by addressing the smell-related concerns, enhancing the fragrance options, and considering the packaging and overall product experience. Incorporating oils into the products can be a positive aspect to highlight.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| theory | 1 |
Based on the information provided, it seems that customers are buying a product in the Gels, Lotions & Oils category, but the specific product is undefined. However, the product description is mentioned 100% of the time, indicating that it is the top feature that motivates buyers to make a purchase. There could be several reasons why the product description is so important to buyers. For one, it provides crucial information about the product, such as its ingredients, benefits, and usage instructions. A well-written product description can also help to build trust with customers and make them feel confident in their purchase decision. To optimize an Amazon listing for a product in this category, it is important to focus on creating a compelling product description that highlights the unique features and benefits of the product. This can include using persuasive language, incorporating customer reviews and testimonials, and providing clear and concise information about the product. Other optimization strategies could include optimizing the product title and keywords to improve search visibility, using high-quality product images and videos to showcase the product, and offering competitive pricing and shipping options to attract buyers. By focusing on these key areas, sellers can increase their chances of success in the competitive Gels, Lotions & Oils category on Amazon.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| edible | 2 | edible |
| more | 2 | more |
| big | 1 | big |
| big bottle | 1 | bottle big |
| big more product | 1 | product big |
| continue add product | 1 | continue add product |
| different top | 1 | different top |
| food grade stuff | 1 | food grade stuff |
| good advertising | 1 | good advertising |
| good packaging | 1 | good shipping packaging |
Analysis of Customer Expectations for Gels, Lotions & Oils: Based on the customer feedback, there are a few key expectations that sellers should consider when developing and marketing products in the Gels, Lotions & Oils category. The mentions of "edible" indicate that customers are interested in products that are safe to consume or taste pleasant. This suggests a desire for edible gels, lotions, or oils that can be used for various purposes, such as massage or intimacy. The mentions of "more" suggest that customers are looking for products that offer additional benefits or features beyond the basic functionality. This could include added ingredients for specific skin concerns, enhanced moisturizing properties, or unique scents. Sellers should focus on developing products that go beyond the standard offerings in the market to meet these expectations. The mention of "big" could imply that customers are interested in larger-sized products, possibly for extended use or value for money. Sellers could consider offering larger packaging options or value packs to cater to this expectation. Suggestions for Product Development Prioritization: 1. Edible Varieties: Develop a range of edible gels, lotions, and oils that are safe for consumption and offer pleasant flavors. Consider using natural ingredients and flavors to enhance the appeal. 2. Enhanced Formulations: Focus on creating products with additional benefits, such as added vitamins, antioxidants, or specific skin-nourishing ingredients. This will cater to the expectation of customers looking for more than just basic functionality. 3. Size Options: Offer a variety of sizes, including larger packaging options, to cater to customers who prefer bigger quantities or value for money. This can help meet the expectation of customers looking for "big" products. Marketing Promotion Factors: 1. Highlight Edibility: Emphasize the safety and pleasant taste of edible gels, lotions, and oils in marketing materials. This will attract customers who are specifically looking for edible products. 2. Unique Selling Points: Promote the additional benefits and features of your products, such as specific skin benefits or enhanced moisturization. This will appeal to customers who are seeking more from their skincare products. 3. Value Proposition: Showcase any value packs or larger-sized options available, emphasizing the cost-effectiveness and extended use they offer. This will attract customers looking for bigger-sized products. By considering these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and differentiate themselves in the Gels, Lotions & Oils category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
