In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the provided data for the category of Gaming Keyboards on Amazon, it seems that the average ratings are not available (NaN), but there are a total of 11,739 reviews. Since the average ratings are not provided, it is difficult to determine the overall customer satisfaction level accurately. However, the fact that there are a significant number of reviews suggests that there is a considerable level of customer engagement and interest in gaming keyboards within this category. It could indicate that customers are actively sharing their experiences and opinions about the products they have purchased. To gain a better understanding of customer satisfaction, it would be helpful to analyze the content of the reviews. By examining the positive and negative aspects mentioned by customers, it would be possible to identify common themes and determine the overall sentiment towards the gaming keyboards available on Amazon. In terms of advice, it would be beneficial for potential buyers to carefully read through the reviews and pay attention to the specific features and qualities that are important to them. Additionally, considering products with a higher number of reviews might provide a more reliable indication of customer satisfaction. It is also worth noting that while the average ratings are not available, it could be helpful to explore other sources of information, such as professional reviews or forums dedicated to gaming keyboards, to gather a more comprehensive understanding of the products in this category. Ultimately, making an informed decision when purchasing a gaming keyboard on Amazon involves considering a variety of factors, including customer reviews, product features, and personal preferences.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the target audience for this gaming keyboard is primarily younger individuals, as evidenced by the high number of mentions of "son" and "kid." Additionally, the fact that "game" and "gaming" are the top two usages of the product suggests that this keyboard is primarily marketed towards gamers. In terms of where the product is most commonly used, it appears that the majority of users are using it at a desk, either in an office or home office setting. This suggests that the keyboard is primarily being used for work or gaming purposes, rather than for casual use. Based on this data, it would be beneficial for the company to focus their marketing efforts on younger individuals who are interested in gaming. They may also want to consider targeting individuals who work from home or in an office setting, as these are the most common places where the product is being used. In terms of product development, the company may want to consider adding additional features that are specifically geared towards gamers, such as customizable lighting or programmable keys. They may also want to consider developing a more ergonomic design to appeal to individuals who spend long periods of time using the keyboard. Overall, the data suggests that the target audience for this gaming keyboard is primarily younger individuals who are interested in gaming and use the product primarily at a desk in an office or home office setting. By focusing their marketing efforts on this demographic and developing features that appeal to gamers, the company can increase their sales and appeal to a wider audience.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| keyboard | 19.45% |
| quiet | 1.44% |
| stop work after 2 week | 1.35% |
| bad problem | 1.16% |
| small | 0.91% |
| bad | 0.85% |
| key | 19.24% |
| mouse | 14.44% |
| space bar | 3.26% |
| light | 2.44% |
Pros | |
|---|---|
| keyboard | 25.45% |
| good | 4.12% |
| comfortable | 2.26% |
| look pretty good | 1.97% |
| silent | 1.45% |
| superb | 1.45% |
| key | 13.14% |
| mouse | 10.81% |
| color | 8.71% |
| light | 6.56% |
Based on the data provided, it seems that the keyboard is the most frequently mentioned aspect in both the pros and cons of gaming keyboards. The top con aspect mentioned is the keyboard, accounting for 19.45% of the negative feedback, while the top pro aspect mentioned is also the keyboard, accounting for 25.45% of the positive feedback. This suggests that the keyboard is a crucial factor in determining the overall sentiment towards gaming keyboards. The top five cons mentioned for gaming keyboards are the keyboard itself, key, mouse, space bar, and light. On the other hand, the top five pros are not explicitly mentioned, but since the keyboard is the most mentioned positive aspect, we can infer that users appreciate factors such as key responsiveness, comfort, durability, or customization options. Based on these findings, it is clear that the keyboard is both a strength and a weakness in the gaming keyboard category. To improve product development, manufacturers should focus on addressing the specific issues related to the keyboard, such as improving key quality, enhancing mouse integration, ensuring proper functionality of the space bar, and optimizing lighting features. When it comes to product selection, consumers should consider their specific needs and preferences. If a high-quality keyboard is a priority, they should look for models that excel in key responsiveness, comfort, and durability. Additionally, customization options, such as programmable keys or RGB lighting, might be important for some users. It is also advisable to read reviews and gather more information about specific models to make an informed decision. Overall, the sentiment analysis suggests that the keyboard is a critical aspect of gaming keyboards, both in terms of pros and cons. By addressing the mentioned cons and focusing on the strengths of the keyboard, manufacturers can enhance the overall user experience and satisfaction in this category.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 26 |
| backlit display | 9 |
| quiet | 5 |
| color | 4 |
| keyboard | 4 |
Based on the data provided, it seems that customers are primarily motivated to buy gaming keyboards based on the product description. This suggests that customers are looking for detailed information about the features and capabilities of the keyboard before making a purchase. Some possible reasons why product description is the top feature could be that customers want to ensure that the keyboard meets their specific needs for gaming, such as having programmable keys or customizable lighting. Additionally, customers may be looking for information about the build quality and durability of the keyboard, as gaming keyboards are often subjected to heavy use. To optimize Amazon listings for gaming keyboards, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the keyboard. This could include information about the type of switches used, the number of programmable keys, and any additional features such as RGB lighting or macro recording. Additionally, sellers should consider including high-quality images and videos that showcase the keyboard in action, as well as customer reviews and ratings to build trust and credibility with potential buyers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 19 | last long last forever last awhile |
| good | 14 | good |
| backlit keyboard | 12 | backlit keyboard back lit keyboard back lit keyboard with white light back-lit key back-lit keyboard |
| brighter | 11 | brighter |
| wireless | 11 | wireless in wireless |
| last | 10 | last |
| alter color | 10 | change color |
| brighter light | 10 | light brighter illumination brighter light glow brighter more light effect |
| keyboard | 10 | keyboard in mechanical keyboard keyboard brigther keyboard have mechanical keyboard |
| mouse change color | 10 | mouse change color |
Based on the customer expectations mentioned, it is clear that customers are looking for gaming keyboards that are durable, high-quality, and have a backlit keyboard. These expectations are important for sellers to consider when developing and marketing their products. Firstly, durability is a key factor for customers when it comes to gaming keyboards. This means that sellers should prioritize the use of high-quality materials and construction methods to ensure that their products can withstand the wear and tear of regular use. Additionally, sellers should consider offering warranties or guarantees to give customers peace of mind and demonstrate confidence in their products. Secondly, customers expect gaming keyboards to be of good quality. This means that sellers should prioritize the use of high-quality components and ensure that their products are well-designed and functional. Additionally, sellers should consider offering customization options to allow customers to tailor their keyboards to their specific needs and preferences. Finally, customers expect gaming keyboards to have a backlit keyboard. This feature is important for gamers who often play in low-light environments and need to be able to see their keys clearly. Sellers should prioritize the use of high-quality lighting systems and offer a range of lighting options to suit different preferences. In terms of marketing promotion factors, sellers should focus on highlighting the durability, quality, and backlit keyboard features of their products. They should also consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews. Additionally, sellers should engage with customers on social media and other platforms to build brand awareness and foster a sense of community around their products. Overall, by prioritizing durability, quality, and backlit keyboard features, and focusing on effective marketing strategies, sellers can meet and exceed customer expectations in the gaming keyboard category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
