In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Foot Creams & Lotions category on Amazon has a high level of customer satisfaction. With an average rating of 4.65 out of 5 and a total of 16,248 reviews, it suggests that customers are generally pleased with the products in this category. If you are looking to purchase a foot cream or lotion, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to look for products that have a high number of reviews, as this can indicate that the product is popular and has been tried and tested by many customers. Overall, it seems that the Foot Creams & Lotions category on Amazon is a good place to start when looking for a product to help with foot care. With a high level of customer satisfaction, you can feel confident in your purchase and trust that you are getting a quality product.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the majority of users who mention this foot cream are husbands, followed by friends and mothers. This suggests that the product may be popular among people who are buying it as a gift for someone else, rather than for personal use. The top three places to use the product are the foot, bed, and purse, which suggests that users are using it primarily for moisturizing their feet, but also for convenience when on-the-go. The top two usages of the product are in the shower and in bed, which suggests that users are incorporating the product into their daily routines, both in the morning and at night. Overall, the data suggests that the customer profile for this foot cream is likely someone who is looking for a convenient and effective way to moisturize their feet, either for personal use or as a gift for someone else. Based on the top places to use the product, it may be beneficial for the company to consider creating a travel-sized version of the cream that can easily fit in a purse or bag. Additionally, since the product is popular for use in the shower, the company may want to consider marketing it as a part of a daily self-care routine.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 17.72% |
| smell so bad | 1.09% |
| greasy | 0.97% |
| do not moisturize skin | 0.73% |
| sticky | 0.73% |
| thick | 0.61% |
| heel | 12.99% |
| cream | 8.98% |
| smell | 8.25% |
| tube | 4.25% |
Pros | |
|---|---|
| product | 24.09% |
| moisturizes | 5.31% |
| not greasy | 1.11% |
| good quality | 0.80% |
| make my skin soft | 0.56% |
| soft | 0.56% |
| cream | 15.19% |
| moisturize | 5.74% |
| lotion | 5.13% |
| heel area | 3.89% |
Based on the data provided, it seems that the top con aspect mentioned most frequently in the Foot Creams & Lotions category is related to the product itself, with 17.72% of respondents citing this as a negative aspect. The top 5 cons also include issues with the heel, cream, smell, and tube. On the other hand, the top pro aspect mentioned most frequently is also related to the product, with 24.09% of respondents citing this as a positive aspect. Overall, it appears that the quality of the product is the most important factor for consumers when it comes to foot creams and lotions. However, there are also several common issues that consumers have with these products, such as problems with the heel, cream consistency, and scent. To improve product development and selection in this category, it may be helpful for companies to focus on improving the quality and effectiveness of their products, while also addressing common consumer complaints. For example, companies could work on developing creams and lotions that are specifically designed to address issues with the heel, or that have a more pleasant scent. Additionally, companies could consider offering a wider range of product options to cater to different consumer preferences and needs.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 111 |
| urea | 3 |
| organic | 2 |
| smell | 2 |
| work | 2 |
Based on the data provided, it seems that the primary motivation for customers to buy foot creams and lotions is through recommendations from friends. This suggests that word-of-mouth marketing and personal referrals are highly effective in this category. However, it's also worth noting that product description is the second most mentioned feature, indicating that customers are paying close attention to the details of the product before making a purchase. This could be because foot creams and lotions are often used for specific purposes, such as moisturizing dry skin or treating foot odor, so customers want to ensure that the product they choose will meet their needs. To optimize Amazon listings for foot creams and lotions, sellers should focus on creating detailed and informative product descriptions that highlight the benefits and features of their products. This could include information about the ingredients, the intended use, and any special features or benefits. Additionally, sellers should encourage satisfied customers to leave reviews and ratings, as positive feedback can be a powerful tool for attracting new customers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| 'before picture | 29 | before picture before photo before after picture before after pic before pic |
| before & after picture | 22 | before after picture before after pic before after photo picture before after |
| large size | 14 | large size big size large |
| big sized tube | 12 | big tube large tube tube big industrial sized tube |
| work | 12 | work |
| 2 year ago | 9 | year ago yr ago |
| more | 8 | more |
| know sooner | 6 | sooner know sooner |
| last long | 6 | last long last long than |
| 4 tube | 5 | tube pack of 4 tube |
Based on the customer expectations mentioned, it seems that customers are looking for a visual representation of the effectiveness of foot creams and lotions. The "before picture" and "before & after picture" mentions suggest that customers want to see the difference in their feet before and after using the product. This indicates that customers are looking for products that can visibly improve the appearance and condition of their feet. The "large size" mention suggests that customers are also looking for value for their money. They want products that are not only effective but also come in a larger size, which can last longer and provide more value. To prioritize product development, sellers should focus on creating products that can visibly improve the appearance and condition of feet. They should also consider creating larger sizes of their products to meet the demand for value. In terms of marketing promotion factors, sellers should focus on showcasing the effectiveness of their products through before and after pictures. They can also highlight the larger size of their products as a value proposition. Additionally, they can consider offering bundle deals or discounts for larger sizes to incentivize customers to purchase more. Overall, sellers should prioritize creating effective foot creams and lotions that can visibly improve the appearance and condition of feet, while also offering larger sizes to meet the demand for value. They should also focus on showcasing the effectiveness of their products through before and after pictures and offering promotions that highlight the value of their products.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
