In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for food storage products on Amazon is quite high at 4.66 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 12,848 reviews, it suggests that there is a significant number of customers who have provided feedback, further reinforcing the reliability of the ratings. Based on this data, we can conclude that the Food Storage category on Amazon has a high average rating, indicating that customers are generally satisfied.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product in question is primarily used for food storage for babies and young children. The top three users mentioned are "kid," "infant," and "son," indicating that parents are likely the primary consumers of this product. Additionally, the top two usages of the product are "on the go" and "homemade baby food," suggesting that parents are looking for a convenient way to store and transport homemade meals for their children. The top three places to use the product are the freezer, car, and dishwasher, which further supports the idea that parents are looking for a convenient and easy-to-use food storage solution. The fact that the freezer is the most commonly mentioned location suggests that parents are likely using this product to store large batches of homemade baby food for later use. Based on this data, it's likely that the target customer profile for this product is parents of young children who are interested in making their own baby food and need a convenient way to store and transport it. These parents are likely busy and on-the-go, so they need a product that is easy to use and can be used in a variety of locations. To better serve this customer profile, it may be helpful to focus on marketing the convenience and versatility of the product. Highlighting the fact that it can be used in the freezer, car, and dishwasher may be particularly effective, as these are all locations where busy parents are likely to need to store and transport food. Additionally, emphasizing the product's ability to help parents make homemade baby food may be a good way to appeal to health-conscious parents who are interested in providing their children with high-quality, nutritious meals.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| lid | 10.90% |
| pop off very easily | 0.73% |
| come off a little too easily | 0.52% |
| loose | 0.52% |
| pop off | 0.52% |
| do not stay on well | 0.42% |
| pouch | 5.35% |
| top | 4.72% |
| product | 4.19% |
| popsicle | 3.56% |
Pros | |
|---|---|
| pouch | 8.14% |
| easy to use | 1.15% |
| easy to fill | 1.05% |
| convenient | 0.95% |
| durable | 0.95% |
| good quality | 0.60% |
| lid | 7.44% |
| handle | 7.39% |
| size | 6.54% |
| product | 5.84% |
Based on the data provided, it seems that the most common complaint about food storage products is the lid, which is mentioned in both the top 1 con aspect and the top 5 cons of both the vacuum and tip categories. Additionally, the pouch is mentioned as both the top 1 pro aspect and a common con in both categories. Overall, it appears that users appreciate the convenience and portability of pouches, but struggle with the functionality of lids. This suggests that product development should focus on improving the design and functionality of lids, while also continuing to offer pouch options. In terms of product selection, it may be beneficial to prioritize products with strong lid designs and to offer a variety of pouch options to meet different user needs. Additionally, gathering more specific feedback from users about their experiences with food storage products could help inform future product development and selection decisions.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 24 |
| reusable | 2 |
| dishwasher safe | 1 |
| eco friendly | 1 |
| fit the baby bullet container | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy food storage products based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, material, and features, before making a purchase. Price and recommendations from friends are also important factors, but they are not as significant as the product description. This suggests that customers are willing to pay a premium for a high-quality food storage product that meets their specific needs. To optimize Amazon listings for food storage products, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This can include information about the size, material, durability, and any special features that set the product apart from competitors. Additionally, sellers should consider offering competitive pricing and encouraging customers to leave reviews and recommendations to help build trust and credibility with potential buyers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| know sooner | 25 | sooner |
| case lid | 19 | lid |
| reusable | 18 | reusable re-usable reusable one re-usable or recyclable |
| reusable pouch | 18 | reusable pouch pouch reusable reusable pack pouch reusable recyclable pouch reuse |
| big | 13 | big |
| drinking lid | 10 | lid |
| large size | 9 | large size big size large large size with size |
| good | 7 | good |
| cover | 6 | cover regular cover |
| petite size | 6 | small |
Based on the customer expectations mentioned, it seems that customers in the Food Storage category are looking for products that are convenient, durable, and eco-friendly. The most frequently mentioned expectation is "know sooner," which suggests that customers want to be able to easily identify the contents of their food storage containers without having to open them. This could be addressed by developing products with clear lids or labeling systems that make it easy to see what's inside. The second most mentioned expectation is "case lid," which likely refers to customers wanting food storage containers that are leak-proof and airtight. This could be addressed by developing products with secure locking mechanisms and high-quality seals. The third most mentioned expectation is "reusable," which indicates that customers are looking for eco-friendly options that can be used multiple times. This could be addressed by developing products made from sustainable materials and promoting their environmental benefits. Overall, sellers in the Food Storage category should prioritize product development that addresses these customer expectations. They should also consider marketing promotion factors that highlight the convenience, durability, and eco-friendliness of their products. For example, they could emphasize the time-saving benefits of clear lids or the money-saving benefits of reusable containers. By understanding and meeting customer expectations, sellers can differentiate themselves in a competitive market and build customer loyalty.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
