In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the average rating for the Folding Tables category on Amazon BSR is not available (NaN). However, there are a total of 12,985 reviews for products in this category, indicating that there is a significant amount of customer feedback available. Without knowing the average rating, it is difficult to determine the overall level of customer satisfaction for Folding Tables on Amazon BSR. However, the fact that there are so many reviews suggests that customers are actively purchasing and using these products. If you are considering purchasing a Folding Table on Amazon BSR, it is important to read through the reviews carefully to get a sense of the pros and cons of different products. Look for reviews from customers who have used the product in a similar way to how you plan to use it, and pay attention to any recurring issues or complaints. Additionally, it may be helpful to consider factors such as price, size, and durability when making your decision. Ultimately, the key to finding a high-quality Folding Table on Amazon BSR is to do your research and carefully evaluate your options before making a purchase.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the Folding Tables product is most commonly associated with users such as kids, grandkids, and granddaughters. Among these, kids have the highest number of mentions (598), followed by grandkids (363) and granddaughters (133). This suggests that the product is popular among younger individuals, possibly for various activities or purposes. In terms of usage locations, the top three places where customers use this product are the house (103 mentions), table (91 mentions), and desk (82 mentions). This indicates that the Folding Tables are primarily used within the household setting, likely for various indoor activities or events. Furthermore, the top two usages of the product are for parties (162 mentions) and crafts (146 mentions). This suggests that customers often utilize Folding Tables for hosting parties or gatherings, as well as engaging in creative activities such as arts and crafts. Based on this analysis, the customer profile for the Folding Tables product seems to be individuals who have kids, grandkids, or granddaughters, and who frequently host parties or engage in craft-related activities. These customers are likely seeking a versatile and portable solution that can be easily set up and used in various locations within their homes. To cater to this customer profile, it would be beneficial to emphasize the product's durability, ease of use, and versatility in marketing materials. Additionally, highlighting features such as adjustable height or size options could attract customers who value flexibility in their usage. Offering accessories or add-ons specifically designed for crafts or party hosting could also enhance the product's appeal to this target audience. Overall, understanding the customer profile and their specific needs will help in tailoring marketing strategies and product features to better meet their expectations and increase customer satisfaction.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| table | 19.26% |
| wobbly | 2.29% |
| wobble quite a bit | 0.88% |
| cheaply make | 0.49% |
| unstable | 0.49% |
| bendy | 0.39% |
| chair | 13.67% |
| leg | 5.93% |
| table top | 3.75% |
| stand | 3.36% |
Pros | |
|---|---|
| table | 42.18% |
| solid | 25.13% |
| good quality | 4.33% |
| easy to fold up | 3.53% |
| light | 2.20% |
| look good | 1.86% |
| chair | 6.36% |
| size | 5.63% |
| color | 4.59% |
| leg | 3.06% |
Based on the data provided, it seems that the most significant con of folding tables is the table itself, with 19.26% of respondents mentioning it. Additionally, the top 5 cons include the chair, leg, table top, and stand. On the other hand, the top pro aspect mentioned most is the table, with 42.18% of respondents mentioning it. Overall, it appears that the table is both the most significant pro and con of folding tables. While it is undoubtedly a useful feature, it seems that there are also some issues with its design or functionality that could be improved upon. To address these concerns, product developers could focus on improving the table's stability, durability, and ease of use. Additionally, they could consider adding features such as adjustable height or built-in storage to make the tables more versatile and user-friendly. When selecting a folding table, consumers should consider their specific needs and preferences. For example, if they plan to use the table for outdoor events, they may want to look for a model with a weather-resistant finish. Alternatively, if they need a table for a small apartment or dorm room, they may want to look for a model that is compact and easy to store. In conclusion, while folding tables offer many benefits, there are also some significant drawbacks that should be addressed. By focusing on improving the table's design and functionality, product developers can create a more versatile and user-friendly product that meets the needs of a wide range of consumers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 24 |
| sturdy | 7 |
| fold | 3 |
| picture | 3 |
| fold up pretty small | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy folding tables based on the product description. This makes sense, as customers want to know exactly what they are getting before making a purchase. A clear and detailed product description can help customers understand the features and benefits of the table, which can ultimately lead to a purchase. Price is also a significant factor, with 17.78% of mentions. Customers are likely looking for a good value for their money, and may compare prices across different brands and retailers. Brand reputation is mentioned the least, at only 2.22% of mentions. This suggests that customers are more focused on the specific features and benefits of the table, rather than the reputation of the brand. To optimize an Amazon listing for folding tables, it is important to focus on creating a detailed and informative product description. This can include information about the size, weight capacity, materials, and any additional features or benefits. Including high-quality images and videos can also help customers visualize the table and make an informed decision. In addition, it may be helpful to offer competitive pricing and highlight any unique features or benefits that set the table apart from others in the category. By focusing on these key factors, sellers can increase the likelihood of attracting and converting potential customers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| heavier sturdier | 10 | sturdier more sturdy |
| decent quality | 9 | good quality |
| good | 8 | good |
| last long | 8 | last long last awhile |
| big | 7 | big |
| more | 7 | more |
| handle | 6 | handle handle handle |
| durable | 5 | durable sturdy resilient |
| hold up | 5 | hold up |
| last- | 5 | last |
Analysis of Customer Expectations for Folding Tables: Based on the customer feedback, it is evident that there are three key expectations that customers have for folding tables: heavier and sturdier construction, decent quality, and a good overall product. These expectations were mentioned 10, 9, and 8 times respectively, indicating their significance to customers in this category. 1. Heavier and Sturdier Construction: Customers value folding tables that are durable and can withstand regular use. They expect tables that can support heavy items without wobbling or collapsing. To meet this expectation, sellers should prioritize using high-quality materials and robust construction techniques. Reinforcing the table legs and ensuring stability should be key considerations during product development. 2. Decent Quality: Customers expect folding tables that are well-made and exhibit good craftsmanship. They want tables that are free from defects, such as uneven surfaces, loose hinges, or weak joints. Sellers should focus on quality control measures during manufacturing to ensure consistent product quality. Using reliable suppliers and conducting thorough inspections can help maintain a high standard of quality. 3. Good Overall Product: Customers desire folding tables that offer a satisfactory overall experience. This includes factors such as ease of use, portability, and aesthetics. Sellers should consider incorporating user-friendly features like easy folding mechanisms, adjustable heights, and lightweight materials for enhanced portability. Additionally, attention to design elements, such as attractive finishes or color options, can contribute to a positive customer experience. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Prioritization: Based on the customer expectations analysis, sellers should prioritize product development efforts on improving the sturdiness and durability of folding tables. Investing in high-quality materials, reinforced construction, and stability features will help meet customer demands. Additionally, attention should be given to ensuring consistent product quality through rigorous quality control measures. 2. Marketing Promotion Factors: To effectively promote folding tables, sellers should highlight the key features that align with customer expectations. Emphasize the sturdiness and durability of the tables, showcasing their ability to support heavy items without compromising stability. Additionally, emphasize the decent quality and craftsmanship of the tables, assuring customers of their reliability. Promote the overall benefits of the product, such as ease of use, portability, and attractive design options, to appeal to a wider customer base. By understanding and addressing these customer expectations, sellers can develop folding tables that meet the needs of their target market and effectively promote their products in the competitive market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
