In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Fabric Adhesives product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.13 out of 5. Additionally, the product has received a significant number of reviews, with a total of 10,354. This suggests that the product is popular among customers and has been purchased and used by a large number of people. Given this information, it is likely that the Fabric Adhesives product is of good quality and provides value to customers. However, it is important to note that individual experiences may vary, and it is always a good idea to read through reviews and do additional research before making a purchase. If you are considering purchasing a Fabric Adhesive product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about the product. Additionally, you may want to consider factors such as price, brand reputation, and specific features that are important to you when making your decision.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who are using this fabric adhesive product are primarily using it to repair or patch up seats in their cars and on their couches, with a smaller number of mentions for leather furniture. The top three users of the product are husbands, sons, and dogs, which suggests that the product is being used in households with men and pets. To better understand the customer profile, it may be helpful to gather more information about the age and gender of the individuals using the product, as well as their income level and geographic location. This information could be used to tailor marketing efforts and product development to better meet the needs of the target audience. Based on the data provided, it may be beneficial to focus on marketing the product as a solution for repairing car seats and couches, as these were the top two places where the product was used. Additionally, highlighting the ease of use and effectiveness of the product for repairing tears and holes in fabric could be a key selling point. Finally, given the high number of mentions for husbands and sons, it may be worth considering marketing the product as a DIY solution for household repairs, rather than solely as a professional-grade adhesive.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| glue | 17.12% |
| do not work | 2.49% |
| bad | 1.66% |
| dry too quickly | 1.39% |
| slimy | 1.04% |
| not strong | 0.83% |
| product | 10.60% |
| adhesive | 9.56% |
| color | 6.38% |
| patch | 4.57% |
Pros | |
|---|---|
| color | 13.00% |
| good match for | 4.08% |
| good | 2.92% |
| match perfectly | 2.67% |
| close | 0.42% |
| close enough | 0.17% |
| product | 10.33% |
| adhesion | 9.25% |
| tape | 8.58% |
| color match to | 5.17% |
Based on the data provided, it seems that the top con aspect of fabric adhesives is the glue, which is mentioned in 17.12% of the reviews. Other cons include issues with the product itself, such as adhesion and color matching, as well as problems with the adhesive and patch. On the other hand, the top pro aspect mentioned is the color, which is mentioned in 13.00% of the reviews. Overall, it appears that fabric adhesives have some drawbacks, but they also have some positive aspects. The glue seems to be a major issue for many users, so product development could focus on improving the quality of the glue or finding alternative adhesives that work better. Additionally, addressing issues with adhesion and color matching could also improve the overall user experience. When selecting a fabric adhesive, it may be helpful to consider the specific needs of the project. For example, if color is a top priority, then choosing a product with a good color match may be important. On the other hand, if adhesion is the main concern, then selecting a product with a strong adhesive may be more important. In conclusion, while fabric adhesives have some cons, they also have some pros. By focusing on product development and considering the specific needs of the project, it may be possible to improve the overall user experience and satisfaction with these products.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 25 |
| 3 min dry time | 1 |
| 4 inch | 1 |
| acrylic spray | 1 |
| basic | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy fabric adhesives based on the product description. This makes sense, as customers want to know exactly what they are buying and how it will meet their needs. Additionally, recommendations from friends also play a significant role in motivating customers to make a purchase, likely due to the trust and credibility that comes with a personal recommendation. Advertising attraction, while still a factor, appears to be less important than the other two factors. This suggests that customers are more interested in the practical benefits of the product rather than flashy marketing campaigns. To optimize an Amazon listing for fabric adhesives, it would be important to focus on creating a clear and detailed product description that highlights the key features and benefits of the product. Including customer reviews and testimonials can also help build trust and credibility with potential buyers. Additionally, encouraging satisfied customers to recommend the product to their friends can help drive sales and increase brand awareness.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 12 | last long last longer |
| thinner | 11 | thinner thicker thin |
| adhesive strong | 11 | adhesive good adhesive strong adhesive hold up adhesive good adhesive |
| Adhesion could be better | 8 | good adhesion adhesion good adhesion strong |
| hold up | 8 | hold up |
| do not compromise glue | 6 | glue do not glue seep right through glue constancy good glue |
| work | 6 | work |
| big roll | 5 | long roll large roll big roll |
| blue color match | 5 | color match |
| A little bit more thick. | 5 | thicker slightly thick version thicker with |
Based on the customer feedback, it seems that the top three expectations for Fabric Adhesives are thinner consistency, better adhesion, and larger size options. Thinner consistency is likely important to customers because it allows for more precise application and reduces the risk of excess adhesive seeping through fabrics. To meet this expectation, sellers could consider developing a range of fabric adhesives with varying viscosities to cater to different customer needs. Better adhesion is also a key expectation for customers, as it ensures that fabrics stay securely bonded together. To improve adhesion, sellers could explore different adhesive formulas or application methods that provide a stronger hold. Finally, customers seem to be interested in larger size options, which could be useful for those working on larger projects or who use fabric adhesives frequently. Sellers could consider offering larger sizes or bulk purchasing options to cater to this demand. In terms of product development prioritization, it may be wise for sellers to focus on improving adhesion and offering thinner consistencies first, as these seem to be the most important factors to customers. Once these expectations are met, sellers could then explore larger size options as a way to differentiate their products from competitors. In terms of marketing promotion factors, sellers could highlight the improved adhesion and thinner consistencies of their products in their advertising and product descriptions. They could also emphasize the convenience of larger size options for customers who frequently use fabric adhesives. Additionally, offering promotions or discounts for bulk purchases could be a way to incentivize customers to try out larger sizes.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
