In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in question has a total of 15,878 reviews but an average rating of NaN. This could be due to a number of factors, such as a glitch in the system or a lack of consistent ratings from customers. However, since the product is in the category of Eyeglasses Care, it is important to note that customer satisfaction is likely a top priority for those who purchase this type of product. Without a clear average rating, it may be difficult for potential customers to gauge the quality of the product and make an informed decision. As for advice, it may be helpful for the seller to address the issue of the NaN average rating and work to improve the overall customer experience. This could include reaching out to customers for feedback, offering incentives for leaving reviews, or making improvements to the product itself. By prioritizing customer satisfaction and actively working to improve the product, the seller may be able to increase their ratings and attract more customers in the future.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the majority of users of this eyeglasses care product are likely to be individuals who prioritize their family, husband, and friends. This suggests that they may be social and value relationships with loved ones. Additionally, the fact that the top places to use the product are in the car, purse, and pocket suggests that these individuals are likely on-the-go and need a product that is portable and convenient to use. The top usage of the product being to clean a glass suggests that these individuals may be concerned with maintaining the cleanliness and clarity of their eyeglasses. The fact that travel is also a top usage suggests that they may be individuals who are frequently on the move and need a product that can keep up with their busy lifestyle. Based on this data, it may be beneficial for the company to market this product as a convenient and portable solution for individuals who value their relationships and are frequently on-the-go. They may also want to emphasize the product's ability to keep eyeglasses clean and clear, as this seems to be a top priority for users. Overall, the customer profile for this product is likely to be individuals who are social, value relationships, and are frequently on-the-go. They may be concerned with maintaining the cleanliness and clarity of their eyeglasses and need a product that is portable and convenient to use.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| wipe | 23.93% |
| dry out | 9.40% |
| not wet enough | 1.90% |
| tiny for cleaning | 1.33% |
| do not clean at all | 0.85% |
| smell bad | 0.76% |
| product | 8.64% |
| cloth | 6.08% |
| bottle | 5.60% |
| glass | 4.27% |
Pros | |
|---|---|
| product | 13.86% |
| clean my glass well | 6.18% |
| good quality | 1.16% |
| keep clean | 0.44% |
| smudge free | 0.36% |
| easy to use | 0.28% |
| wipe | 12.81% |
| cloth | 10.32% |
| glass | 6.35% |
| lense | 5.42% |
Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Eyeglasses Care is "wipe," accounting for 23.93% of the mentions. Additionally, the top five cons for vacuuming eyeglasses are "wipe," "product," "cloth," "bottle," and "glass." On the other hand, the top pro aspect mentioned most is "product," accounting for 13.86% of the mentions. The top five cons of using a tip for eyeglasses care are "product," "wipe," "cloth," "glass," and "lens." Based on this information, it appears that the wiping process is a significant concern for users when it comes to eyeglasses care. This suggests that there may be issues with the effectiveness or convenience of the wiping methods currently available. Additionally, the mention of "product" as both a pro and con aspect indicates that there might be a wide range of products in the market, some of which are well-regarded while others may not meet users' expectations. To improve product development and selection in this category, it would be beneficial to focus on addressing the wiping issue. This could involve developing innovative cleaning solutions or materials that make the wiping process more efficient and effective. Additionally, it would be helpful to gather more specific feedback from users regarding their concerns with the existing products, such as the reasons behind the negative mentions of "product" and how it can be improved. Furthermore, conducting user surveys or market research to understand the specific pain points and preferences of eyeglasses wearers would be valuable. This information can guide the development of new products that cater to the needs and desires of the target audience, ultimately leading to more satisfied customers in the eyeglasses care market.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 94 |
| anti fog | 7 |
| koala | 4 |
| fabric | 2 |
| good | 2 |
Based on the data provided, it seems that customers are primarily motivated to buy eyeglasses care products based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and how it works. Price is also a factor, but it is not as important as the product description. This suggests that customers are willing to pay a premium for a product that meets their needs and provides them with the information they need to make an informed purchase decision. Recommendations from friends are also a factor, but they are not as important as the product description or price. This suggests that customers are more likely to trust the information provided by the seller or manufacturer than the opinions of their friends. To optimize an Amazon listing for eyeglasses care products, it is important to focus on the product description. This should include detailed information about the product, such as its features, benefits, and how it works. It is also important to highlight any unique selling points, such as eco-friendliness or durability. Additionally, it is important to ensure that the price is competitive and that the product is recommended by other customers. This can be achieved by including customer reviews and ratings on the product page.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 16 | last long last awhile |
| large size | 14 | large big size large in size large or large size large size |
| more moisturized | 12 | more moist more moistened |
| big bottle | 8 | small bottle large bottle and small |
| cleaning cloth | 8 | cleaning cloth more cloth clean quickly thoroughly fabric clean cloth good same glass clean cloth good cleaning cloth |
| large wipe | 8 | wipe large large wipe big wipe wipe big |
| more moisture | 8 | more moisture more moist contain more moisture more wet more wetness |
| anti-fog | 7 | anti fog anti-fog spray combine clean and anti-fog ingredient complete elimination of fogging fog-preventer |
| big | 6 | big |
| clean | 6 | clean |
Based on the customer expectations mentioned, it seems that customers are looking for eyeglasses care products that are long-lasting, large in size, and provide more moisture. To prioritize product development, sellers should focus on creating products that meet these expectations. For example, they could develop eyeglasses cleaning solutions that are designed to last longer, or create larger microfiber cloths for cleaning glasses. Additionally, they could develop products that provide more moisture, such as eyeglasses cleaning sprays that contain moisturizing ingredients. In terms of marketing promotion factors, sellers should highlight the features that meet customer expectations. For example, they could emphasize the long-lasting nature of their products, or the larger size of their cleaning cloths. They could also highlight the moisturizing benefits of their products, and how they can help prevent dryness and irritation. Overall, by focusing on meeting customer expectations and highlighting these features in their marketing efforts, sellers can better appeal to customers in the eyeglasses care category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
