In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the average rating for electric wheelchairs on Amazon is 3.87 out of 5, based on a total of 1024 reviews. This suggests that overall, customers are somewhat satisfied with their purchases of electric wheelchairs on Amazon, but there is certainly room for improvement. To improve customer satisfaction in this category, it may be helpful for manufacturers and sellers to focus on addressing common complaints and issues that customers have reported in their reviews. For example, if customers frequently report that the chairs are uncomfortable or difficult to maneuver, manufacturers could work to improve the design and functionality of their products to address these concerns. Additionally, it may be helpful for sellers to provide more detailed product descriptions and specifications, as well as clear and accurate images, to help customers make informed purchasing decisions. This could help to reduce the number of negative reviews and increase overall customer satisfaction. Overall, while the average rating for electric wheelchairs on Amazon is relatively high, there is still room for improvement in terms of customer satisfaction. By addressing common complaints and providing more detailed information about their products, manufacturers and sellers can work to improve the customer experience and increase sales in this category.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the top users of the electric wheelchair are the mother, husband, and wife, with the husband having the most mentions. This suggests that the product is likely being used by individuals who are caring for elderly or disabled family members. The top places to use the product are the car, house, and trunk, indicating that portability and ease of transportation are important factors for customers. Additionally, the top usage of the product is for travel, which further supports the idea that customers are looking for a wheelchair that is easy to transport and use on-the-go. Given this information, it may be beneficial for the company to focus on marketing the product to caregivers and family members of elderly or disabled individuals who need a reliable and portable wheelchair for travel. The company could also consider highlighting the product's ease of use and transportation features in their marketing materials to appeal to this customer profile. Additionally, offering accessories or add-ons that make the product even more portable and convenient for travel could be a way to differentiate the product from competitors and attract more customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| chair | 14.38% |
| do not work | 1.96% |
| a little hard get hang of open n close it | 0.65% |
| awkward to fold | 0.65% |
| big to use in | 0.65% |
| cant get thru any door | 0.65% |
| battery | 6.54% |
| instruction | 5.23% |
| foot rest | 4.58% |
| strap | 4.58% |
Pros | |
|---|---|
| chair | 25.86% |
| light | 3.74% |
| comfortable | 3.43% |
| easy to use | 2.49% |
| easy to fold and unfold | 2.18% |
| good quality | 1.56% |
| product | 7.17% |
| seat | 5.92% |
| wheelchair | 5.92% |
| battery | 4.36% |
Based on the data provided, it seems that the chair is the most significant aspect of electric wheelchairs, both in terms of pros and cons. While it is mentioned as a pro aspect by 25.86% of users, it is also listed as a con by 14.38% of users. Other common cons include battery life, instructions, footrest, and strap. The top pro aspect, the chair, suggests that users value comfort and support in their electric wheelchairs. To improve product development and selection, manufacturers should focus on addressing the common cons mentioned by users. Improving battery life, providing clear and concise instructions, and ensuring that the footrest and strap are comfortable and secure could help to improve user satisfaction. Additionally, manufacturers could consider incorporating additional features that users may find valuable, such as adjustable seating or improved maneuverability. By addressing these common cons and incorporating valuable features, manufacturers can create electric wheelchairs that better meet the needs and preferences of users.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 4 |
| lightweight | 3 |
| easy to use | 1 |
| fold | 1 |
| portability | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy electric wheelchairs based on the product description. This makes sense, as electric wheelchairs are a significant investment and customers want to ensure that they are getting a product that meets their needs. The fact that the product is recommended by friends and the price are also mentioned suggests that these factors may play a secondary role in the decision-making process. One reason why the product description is likely the top feature is that it provides customers with detailed information about the product's features, capabilities, and specifications. This information is crucial for customers who are looking for a wheelchair that meets their specific needs, such as weight capacity, maneuverability, and battery life. Additionally, a well-written product description can help customers feel more confident in their purchase decision, as it demonstrates that the seller has put thought and care into the product. To optimize their Amazon listing for electric wheelchairs, sellers should focus on creating a detailed and informative product description that highlights the product's key features and benefits. They should also consider including customer reviews and ratings, as these can provide valuable social proof and help build trust with potential buyers. Additionally, sellers should ensure that their pricing is competitive and that they are offering a range of options to meet different customer needs. By focusing on these key areas, sellers can increase their chances of attracting and converting customers in the electric wheelchair category.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| correct manual with wording | 2 | instruction manual good write manual clearer |
| faster | 2 | faster tad faster |
| last long | 2 | last long |
| - I wish there was an optional cup holder. | 1 | optional cup holder |
| 14 " seat | 1 | 14 " seat |
| 2 pack | 1 | single pack |
| 25 % fast | 1 | 25 % fast |
| 4 last | 1 | last |
| Amazing product, only wish I purchased it sooner. | 1 | I wish I would've gotten this product sooner. |
| Critical parts are made of plastic it should be made out of metal | 1 | For such a critical part, it should have been made of metal and not cheap plastic. |
Based on the customer expectations mentioned, it seems that customers are looking for electric wheelchairs that have clear and concise manuals, are faster, and have a longer lifespan. To address the issue of manuals, sellers could prioritize developing manuals that are easy to understand and follow. This could involve using simple language, clear diagrams, and step-by-step instructions. Additionally, sellers could consider offering video tutorials or online resources to supplement the manual. To address the desire for faster electric wheelchairs, sellers could prioritize developing models with higher maximum speeds. This could involve using more powerful motors or optimizing the design for speed. However, it's important to keep in mind that safety should always be a top priority, so any speed enhancements should be balanced with appropriate safety features. To address the desire for longer-lasting electric wheelchairs, sellers could prioritize developing models with more durable components and longer-lasting batteries. This could involve using higher-quality materials or optimizing the design for durability. Additionally, sellers could consider offering extended warranties or maintenance plans to give customers peace of mind. In terms of marketing promotion factors, sellers could highlight the features that address these customer expectations in their advertising and product descriptions. For example, they could emphasize the clarity and ease of use of their manuals, the speed and power of their electric wheelchairs, and the durability and longevity of their products. Additionally, they could consider offering promotions or discounts to incentivize customers to choose their products over competitors.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
