Electric Violas product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Electric Violas in question have an average rating of 3.6 out of 5 stars, with a total of 30 reviews on Amazon. This suggests that while some customers are satisfied with their purchase, there may be room for improvement in terms of overall customer satisfaction. It's important to note that customer satisfaction can be influenced by a variety of factors, such as product quality, price, and customer service. Therefore, it may be helpful for the seller to gather more feedback from customers to identify areas for improvement. In terms of advice, it may be beneficial for the seller to focus on improving the quality of their product and providing excellent customer service to increase customer satisfaction. Additionally, offering competitive pricing and promotions may also help to attract more customers and improve overall sales.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Based on the data provided, it seems that the customers who are interested in the Electric Violas product are likely to be musicians who are looking to add a bass line to their music or dial in the Beatles sound. The top three users mentioned are the husband, family, and son, which suggests that this product may appeal to a wide range of age groups and musical backgrounds. The top three places to use the product are the Cavern Club, church, and GC, which indicates that the product may be suitable for both professional and amateur musicians, as well as those who play in religious settings. The fact that the Cavern Club is mentioned suggests that the product may be particularly popular among fans of the Beatles and other classic rock bands. Based on this data, it may be helpful for the company to target their marketing efforts towards musicians who are interested in adding a bass line to their music or achieving a Beatles sound. They may also want to consider targeting their marketing towards fans of classic rock music, as well as those who play in religious settings. In terms of customer profile, the data suggests that the product may appeal to a wide range of age groups and musical backgrounds. However, it may be particularly popular among middle-aged and older musicians who grew up listening to classic rock music. Additionally, the fact that the product is suitable for use in religious settings suggests that it may appeal to musicians who play in church bands or other religious music groups.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Based on the data provided, it seems that the Electric Violas category has some mixed reviews. The top con aspect mentioned most is bass, which could suggest that some users find the bass quality lacking in these instruments. Additionally, the viola shape, cover plate, and overall look of the instrument were also mentioned as cons, which could indicate that some users find the design of these electric violas to be less appealing. On the other hand, the top pro aspect mentioned most is sound, which suggests that many users are satisfied with the overall sound quality of these electric violas. However, it's worth noting that sound was also mentioned as a con in the top 5 cons of the tip, which could indicate that some users have mixed feelings about the sound quality of these instruments. Based on these findings, it may be beneficial for product development and selection to focus on improving the bass quality of electric violas, as this was the top con aspect mentioned most. Additionally, it may be worth exploring different designs and finishes to make these instruments more visually appealing to users. Finally, it may be helpful to conduct further research to better understand the mixed feelings about sound quality in this category and work to address any issues that users may be experiencing.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Based on the data provided, it seems that customers are primarily motivated to buy electric violas based on brand reputation. This suggests that customers are looking for a reliable and trustworthy brand when making their purchase. As for the top feature that customers are looking for in product descriptions, it is undefined. However, it is important to note that a clear and detailed product description can be a major factor in a customer's decision to buy. This may include information about the materials used, the sound quality, and any additional features or accessories that come with the electric viola. To optimize an Amazon listing for electric violas, it would be important to focus on building a strong brand reputation through customer reviews and ratings. Additionally, providing a clear and detailed product description that highlights the unique features and benefits of the electric viola can help to attract potential customers and increase sales. It may also be helpful to include high-quality images and videos that showcase the product in action.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Based on the customer expectations mentioned, it seems that customers are looking for an electric viola that is both aesthetically pleasing and fun to play, while also being easy to set up with good technology. To meet these expectations, sellers should prioritize product development that focuses on creating electric violas that are visually appealing and have a high-quality sound. This could include using high-quality materials and finishes, as well as incorporating advanced technology to enhance the playing experience. In terms of marketing promotion factors, sellers should focus on highlighting the unique features of their electric violas, such as their sound quality, ease of use, and overall design. They could also consider offering demos or trial periods to allow customers to try out the product before making a purchase. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can increase the appeal of their electric violas and attract more customers to their brand.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Nick

Purchased

Missing one instrument and arrived with a broken string.

Jan. 2023

I ordered 2 at the same time. 1 was delivered with a broken string, the other still has yet to ship. It lists items in stock but don’t know why the second hasn’t shipped. The instrument feels decent, but be prepared to get new strings.

AMS

Purchased

Incomplete package

Jun. 2021

Brought as a gift. Beautiful instrument, however it does not come with a bow or a case. For the price point, that should have been standard or clearly listed as additional items for purchase.

kason

better than the hofner icon bas

Nov. 2011

i have played guitar for several years now and a huge beatle fan. this thing delivers , i wanted a cheaper bass that didnt suck . finish is very good plays great good electronics iv has it for 4 months tuned it once sinse iv has it '''''''

N. Pachnos

An excellent Bass for the Price

Apr. 2014

I compared this to the matching Hoffner (based on price) and the Epiphone sounds better, stays in tune and is of a much higher quality. For this price range there is no comparison. If you wish to spend $2,000 or more the Hoffner is the best Violin type bass there is.

i-review

A better [affordable] Beatle bass

Jan. 2014

There are so many ways in which Epiphone Viola is better than its main competitor, Hofner Icon/Ignition Violin (it is my understanding that Icon and Ignition are the same model). I bought my Epi Viola in 2011 after A/B-ing the two instruments at my local GC store, and here are my thoughts. Please note that this only applies to the basses in the same price category, I have not A/B'd Epiphone Viola with a German made Hofner that costs 10 times more. THE BODY: while the Hofner is a hollow body, the Epi is semi-hollow, it has a solid center block. This means it retains the hollow body signature attack, but offers more sustain than the Hofner does (of course not as much as a fully solid body, but that's expected). This is probably subjective, but I also find the tiger stripe maple top and back and the sunburst finish on the Epi a lot more aesthetically pleasing than those on the Hofner, at least on the specimen that I tried. Also, I noticed that photos tend to emphasize the red dye used in the Epi's sunburst finish. In real life, the sunburst gradient looks more brown, a lot warmer, smoother and nicer. THE NECK: The Epi wins hands down in quality of craftsmanship. You notice this mostly in how the neck feels in your hands, although just looking at the body and the frets makes the same impression. The Epi is made in China, and the Hofner is made in Indonesia - in my overall experience with the inexpensive Asian imports, Chinese instruments are a bit better in quality than Indonesian ones. Well, regardless of the country of origin, the Hofner I tried was very obviously inferior to the Epi. I must mention that my Epi Viola came with certain fret buzz and some other source of buzz that the GC tech said was caused by some loose screw somewhere in the system, but the said tech has been able to fix all that easily, and for the last 3 years I've been a happy player without any more adjustments made to the bass. No complains about playability either! This bass is lightweight and therefore neck-heavy, but that'll be the case with any violin shaped bass. THE HARDWARE: I guess the reason Hofner installs the outdated tuners on their basses is to maintain "historic accuracy" to the instrument that Paul McCartney picked up in Hamburg in mid 20th century when he couldn't afford a Fender... or maybe Hofner is just clever to save on production costs. Either way, the tuners on the Epi are modern and functional, and work just as good as the ones on MIA instruments. They stay in tune very well - and that's not the case even with Paul's German made Hofner (as has been quoted in the Beatles Gear book), let alone the Indonesian replica. I would say both the Epi and the Hofner are equivalent in terms of the tailpieces they use. The bridges on these two instruments look almost identical to me. The Hofner has a pickguard which the Epi doesn't, but I don't see a need for one. I play both with a pick and with my fingers, and no scratches so far. I never reach the wood with a pick, no matter how aggressively I play. THE ELECTRONICS & TONE: Both instruments use 2 humbucker pickups. With the Hofner, you are limited to adjusting the volume of each pickup and altering the tone with 3 sliders that offer some predetermined settings that I never quite figured out. With the Epi, you can adjust the individual volume of each pickup in the same manner, but also you get a master tone pot that allows for a greater variation in tone. Now, to be fair I have to say I've been able to quickly find the one switch combination on the Hofner that sounds like the early Beatles bass tone. The other combinations seemed pretty much useless. With the Epi Viola, I can dial in the Beatles sound to the same degree of fidelity as on the Hofner, and then some. The Epiphone web site describes Viola as "more of a one trick pony", but I disagree. Obviosly, as a semi-hollow bass it has limitations, but it's definitely more versatile than Hofner Violin. The solid center block gives the Epi additional tonal advantages compared to the fully hollow body Hofner (although I guess this depends on the type of tone you're after). Overall, to my ears, the Epi produces a bass tone that is stronger, more defined, more saturated, and has more sustain than that of the Hofner. At least in part I attribute that to better pickups on the Epi, although with their featureless chrome covers they don't look as attractive as the ones on the Hofner. Still, both instruments are in the 'cheap' league: they are more sensitive to the amp quality than American made Fenders - in other words, they sound remarkably better through an expensive Ampeg SVT or Bassman, and not so great through a beginner amp, while a MIA Fender, to my ears, will hold its own even with a cheaper amp (although it will of course sound better through a good amp). For an even better vintage tone on your Epi, don't forget to change the strings to flatwounds. Don't know why they don't come standard on these vintage character instruments. PRICE & VALUE: All Hofners are overpriced, period. Many years ago Paul bought his as a cheaper alternative because he couldn't afford a Fender at the time. Nowadays a German made Hofner with the same specs as 50 years ago costs 2-3 times as much as a modern American made Fender, and only because Paul made it so iconic. The Beatles Gear book describes these basses as fragile and not holding up well. I've never owned one, but having played a few used ones in stores I get exactly that impression. So they are VERY poor value if you want a working instrument rather than a collector item. But I digress from making my case in favor of Epiphone Viola among cheap instruments in this review. At the time of my purchase in 2011, the Epi Viola cost $330, and Hofner Icon/Ignition Violin was $370. That's $40 more for an instrument that is inferior in quality, and really only pretends to be related to THAT famous bass. As of this writing, the price for Epiphone Viola dropped to $300, while Hofner jacked up the Violin price to $460. Seriously? Assuming there have been no major changes in production of these basses, I don't see any reason to fork this much money when you can have a better bass for 1.5 times less - that is, of course, unless you are determined to hold an imitation with the word 'Hofner' on it. [Update: Hofner Violin comes with a hard shell case, Epiphone Viola doesn't. Even so, when a   adds $89 bringing the total price to $388, that's still cheaper than the Hofner.] TO SUMMARIZE, for the money Epiphone Viola is an exceptional 5-star value. It's a great violin shaped bass to sound and look like Paul McCartney, even though the branding and the electronics panel are different. It's a great beginner instrument to start exploring the world of rock-n-roll music beyond The Beatles, to a certain limit due to its semi-hollow body nature, of course. It's a short scale bass that is more comfortable to play than long scale Fenders. As a cheap import it may have quality control issues, but hopefully this can be addressed with a setup done by a good tech, and in this price range quality issues are always a possibility anyway. This bass will definitely not give you a P-Bass or J-Bass tone, and will not rival MIA instruments, but in the league of affordable violin shaped basses this is a clear winner!

Doug1

Purchased

Great beginner bass with the look of the 1960s.

Jan. 2015

I bought this for two reasons. 1. I am a beginning bass player and didn't want to invest a bunch initially. 2. I like the look of the bass style made famous by the Fab Four during the 1960s. It has a great looking finish and hardware. It truly has more of that upright bass sound that characterizes this style of instrument. I'd certainly buy it again. It does have a tendency to be headstock heavy. If you take your hands off it while it is on a strap it tend to end up hanging with tuning keys down. No big problem, though.

D. C. MacLingus

Great bass!

Jul. 2014

I've had my bass for two weeks now, and I couldn't be happier! It produces rich tone with great resonance and fantastic sustain. I have to say that switching to flat-wound strings did a lot to improve to the tones I'm getting from it. One word of warning, though: once you start playing, you won't want to put it down!

H. J. Mullins

Nice, Old-style Sound

Feb. 2013

I have had my Epi Viola bass for over two years. I love this bass. The sound is classic: plodding and full. I have medium flat-wound D'Addario strings on it to give it extra presence. I play it thumb-style (to mimic an upright sound) or muted with a pick (because it sounds so cool). The short-scale neck give this thing more bass presence. You can roll in more treble for more sound variation. Update: I continue to play my Viola weekly for two services at church. I've since bought an Epi SG 3 and have had a fretless Yamaha. The Epi continues to be my favorite. It is so easy (on the hands) to play. It is light enough that its weight is not an issue. The electronics, hardware and construction have upheld so well. Great purchase (I've changed my 4-stars to 5-stars).

Rob W.

Best Of Both Worlds - A Beatle Bass That Plays & Sounds Great!

Dec. 2008

For years, if you wanted to play the electric bass that Paul played in The Beatles, you had to fork over around $2,000.00 for a Hofner bass. Yes, they are made a lot better today than when Paul bought his first one for about $175.00 in 1961. But most folks can't afford that. A cost effective alternative in the same style has always been the Epiphone Viola bass. For about a quarter of the cost of a new Hofner 500-1, you can have the look and sound close to that of the original, with some differences and caveats. The Hofner is a hollow body bass, which means that there is an open space inside the body of the guitar. This is one of the main contributors to it's original sound, which is more subdued, and mellow than more modern solid body basses, which have no chamber. The Viola is also of the hollow body design. Though the electronics on the Viola are radically different from a Hofner, with the two humbucking pickups, a set of tape wrapped Hofner style strings, and amp modeling, you are right there back in Liverpool's Cavern Club. I bought my Viola several years ago and am delighted with it's vintage styling and classic British Invasion sound. For those who are interested in it's stats: * Top: Laminated flame maple * Neck: Maple, set * Chrome hardware * 30.5" short scale * 2 pickups: NYR & NYT mini humbuckers * Nut width: 1.65" * Fingerboard: Rosewood * Inlay: Dots * Finish: Vintage sunburst My Viola bass was manufactured in Korea and is flawless in construction, fit and finish. In 2003, Epiphone, opened a factory in China to keep up with world demand. Recently, Hofner has released two new lines of their Hofner Beatle bass. The Hofner Icon bass is a close approximation of the original, even though many have compared it more to the Viola bass. It sells for around $400.00. The Hofner Contemporary bass is a close ( though not exact) replica of their main line of Beatle bass. It is a beautiful bass guitar and sells for around $800.00. That still may be a little high for those who want the look and sound but can't afford a Hofner. I can highly recommend the Epiphone Viola Bass as a good sounding and easy playing alternative to the original!

Ernie

Purchased

Five Stars

Mar. 2015

crazy about this bass