In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Edge & Corner Guards product in the Amazon BSR category has a high level of customer satisfaction. With an average rating of 4.41 out of 5 and a total of 14,719 reviews, it suggests that many customers have found this product to be effective in protecting their children and furniture from sharp edges and corners. As for advice, it would be helpful to read through some of the reviews to get a better understanding of what customers like and dislike about the product. This can help identify any potential issues or areas for improvement. Additionally, it may be beneficial to compare this product to similar products in the same category to see how it stacks up in terms of price, quality, and features. Overall, it seems that the Edge & Corner Guards product is a popular and well-liked choice among customers looking for childproofing solutions.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the Edge & Corner Guards product are kids, sons, and toddlers. This suggests that the product is primarily used to ensure the safety of children in various settings. The high number of mentions for these user categories indicates a significant demand for childproofing solutions. In terms of the top three places to use the product, the coffee table, table, and house are mentioned most frequently. This implies that parents or caregivers are particularly concerned about protecting children from sharp edges and corners in these areas. It is worth noting that the coffee table is the most commonly mentioned location, indicating its importance as a potential hazard. The top two usages of the product, namely protection and baby proofing, align with the purpose of Edge & Corner Guards. Customers are primarily seeking a solution to safeguard their children from potential injuries caused by sharp edges and corners. This data suggests that the product is effective in fulfilling its intended purpose. Based on this analysis, the customer profile for Edge & Corner Guards can be inferred as parents or caregivers who have young children, specifically kids, sons, and toddlers. These individuals are likely to be concerned about child safety and are actively seeking ways to baby proof their homes. They prioritize protecting their children from potential accidents, particularly on coffee tables and other tables within the house. To cater to this customer profile, it would be beneficial to emphasize the effectiveness of the product in preventing injuries and highlight its ease of use. Additionally, providing tips and resources on childproofing different areas of the house, especially the coffee table, could be valuable for customers. Offering a variety of sizes and designs to suit different furniture types and styles may also attract a wider range of customers within this target audience.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| adhesive | 20.04% |
| flimsy | 4.11% |
| bad | 2.99% |
| is not the best | 1.50% |
| come loose | 0.82% |
| peel off | 0.82% |
| product | 8.00% |
| corner | 5.83% |
| adhesion | 3.66% |
| tape | 3.59% |
Pros | |
|---|---|
| product | 12.89% |
| easy to install | 2.44% |
| good quality | 1.68% |
| easy to use | 1.04% |
| soft | 0.56% |
| solid | 0.56% |
| adhesive | 11.08% |
| stick | 8.48% |
| adhesion | 6.72% |
| cushion | 5.44% |
Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Edge & Corner Guards is adhesive, accounting for 20.04% of the mentions. Additionally, the top five cons mentioned for this product are adhesive, product, corner, adhesion, and tape. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 12.89% of the mentions. From this information, we can conclude that the adhesive aspect is a significant concern for consumers when it comes to Edge & Corner Guards. It appears that users are dissatisfied with the adhesive quality, which might affect the effectiveness of the guards in sticking to surfaces. The mention of "product" as both a con and a pro aspect suggests that there might be mixed opinions about the overall quality and performance of these guards. To improve product development and selection in this category, it would be essential to address the adhesive issue. Manufacturers should focus on developing a stronger and more reliable adhesive that ensures the guards stay in place securely. Additionally, it would be beneficial to gather more specific feedback from customers regarding the corner, adhesion, and tape aspects mentioned as cons. This feedback can help identify specific areas for improvement and guide the development of more effective and user-friendly Edge & Corner Guards.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 16 |
| clear | 4 |
| description | 2 |
| soft | 2 |
| 18ft of edge guard | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy Edge & Corner Guards based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and how it can be used to protect their children from sharp edges and corners. There are several reasons why the product description is the top feature that motivates customers to buy Edge & Corner Guards. First, parents want to ensure that the product they are buying is safe and effective, and a detailed product description can help to provide this reassurance. Second, customers may be looking for specific features, such as the material used or the size of the guards, and a detailed product description can help them to find the right product for their needs. Finally, customers may be comparing different products and a detailed product description can help them to make an informed decision. To optimize an Amazon listing for Edge & Corner Guards, it is important to focus on the product description. This should include detailed information about the product, including its features, benefits, and how it can be used. It is also important to include high-quality images that show the product in use, as well as customer reviews and ratings. Additionally, it may be helpful to include information about the materials used, the size of the guards, and any other relevant details that customers may be looking for. By optimizing the product description and other key features of the listing, sellers can increase the likelihood that customers will choose their product over competitors.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| adhesive strong | 30 | adhesive strong good adhesive adhesive good strong adhesive adhesive bin strong |
| Adhesion could be better | 26 | adhesion good good adhesion adhesion adhesion strong adhesion improve |
| A strong adhesive would be better. | 22 | adhesive good good adhesive strong adhesive good adhesive tape strong adhesive or soft material |
| adhesive stickier | 22 | extra adhesive adhesive already on adhesive on tape stickier adhesion material |
| double sided tape | 15 | double side tape 2 side tape strong double side tape in roll double side tape pre apply double side tape pre-applied |
| tape more adhesive | 13 | more adhesive adhesion tape adhesive fix adhesive tape adhesive tape good |
| more sticky | 11 | stickier more sticky more sticky and more padded sticky side more sticky tad more sticky |
| know sooner | 10 | sooner |
| soft | 10 | soft softer |
| 4 last | 9 | last |
Based on the customer feedback, it is clear that the most important expectation for Edge & Corner Guards is a strong adhesive. This is mentioned 30 times, indicating that customers are looking for a product that will stay in place and provide reliable protection for their children and furniture. However, it is also worth noting that 26 customers mentioned that the adhesion could be better, and 22 customers suggested that a stronger adhesive would be better. This suggests that while customers are generally satisfied with the products available, there is still room for improvement in terms of adhesion. To address these customer expectations, sellers should prioritize product development that focuses on improving the adhesive strength of their Edge & Corner Guards. This could involve testing different adhesives or adhesive application methods to find the most effective solution. In terms of marketing promotion factors, sellers should emphasize the strength of their adhesive in their product descriptions and advertising. They could also consider offering a satisfaction guarantee or free samples to encourage customers to try their product and see the difference in adhesion for themselves. Overall, by prioritizing product development that addresses customer expectations for strong adhesion and emphasizing this strength in their marketing efforts, sellers can differentiate themselves in the competitive Edge & Corner Guards market and attract more satisfied customers.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
