In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Drawing Tables & Boards product on Amazon has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 3647 reviews, it suggests that customers are generally happy with their purchase and find the product to be of good quality. As an AI language model, I would advise potential customers to read through the reviews carefully to get a better understanding of the product's strengths and weaknesses. It's also important to consider your own needs and preferences when selecting a drawing table or board. Additionally, it's a good idea to compare different products and brands to ensure that you are getting the best value for your money.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the primary users of this product are parents who are purchasing it as a gift for their children. The top three users mentioned are "kid," "daughter," and "son," indicating that parents are likely purchasing this product for their children to use. Additionally, the top two usages of the product are "gift give" and "drawing," further supporting the idea that parents are purchasing this product as a gift for their children who enjoy drawing. In terms of where the product is being used, the top three places mentioned are "desk," "office," and "table," which suggests that this product is primarily being used in a home or office setting. This could indicate that parents are purchasing this product for their children to use at home, or that adults are purchasing it for themselves to use in their home office. Based on this data, it seems that the customer profile for this product is likely parents who are looking for a gift for their children who enjoy drawing, or adults who are looking for a drawing table or board to use in their home office. To appeal to this customer profile, it may be helpful to market the product as a gift for children who enjoy drawing, or as a functional and stylish addition to a home office. Additionally, highlighting the product's durability and ease of use may be beneficial, as parents and adults alike are likely looking for a product that will last and be easy to use.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| board | 10.33% |
| small | 1.01% |
| crack all the way through | 0.76% |
| big | 0.76% |
| damage a bit | 0.76% |
| slim | 0.50% |
| clip | 6.05% |
| drawer | 5.79% |
| brush | 3.53% |
| product | 3.27% |
Pros | |
|---|---|
| board | 12.37% |
| solid | 3.71% |
| good quality | 1.24% |
| light enough to carry easily | 0.88% |
| look good | 0.71% |
| smooth | 0.71% |
| size | 10.95% |
| product | 6.54% |
| clip | 5.12% |
| quality | 4.42% |
Based on the data provided, it appears that the board is the most significant aspect of the Drawing Tables & Boards category, with both the top con and pro aspects being related to it. The top cons mentioned are board, clip, drawer, brush, and product, while the top pro aspect is board. The sentiment analysis suggests that there are some issues with the quality and functionality of the products in this category, particularly with regards to the clip, drawer, and brush. However, the board itself is seen as a positive aspect, indicating that it is an essential component of a good drawing table or board. To improve product development and selection in this category, manufacturers should focus on improving the quality and functionality of the clip, drawer, and brush. Additionally, they should consider offering a variety of board sizes and materials to cater to different needs and preferences. It may also be helpful to gather feedback from artists and designers to better understand their specific needs and pain points when it comes to drawing tables and boards.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 4 |
| size | 2 |
| clip for attach individual sheet | 1 |
| construction | 1 |
| dimension | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy drawing tables and boards based on the product description. This makes sense, as these products are often specialized and customers want to ensure that they are getting exactly what they need. Additionally, recommendations from friends and price are also important factors, but they are not as significant as the product description. One reason why the product description is the top feature is that it provides customers with detailed information about the product's features, dimensions, and materials. This helps customers make an informed decision about whether the product will meet their needs. Additionally, a well-written product description can help build trust with customers and make them more likely to purchase. To optimize Amazon listings for drawing tables and boards, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features of their products. They should also consider including high-quality images and videos that showcase the product in use. Additionally, sellers should encourage customers to leave reviews and ratings, as this can help build social proof and increase sales. Finally, sellers should monitor their listings regularly and make adjustments as needed to ensure that they are meeting customer needs and staying competitive in the market.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| big | 7 | big |
| large size | 5 | large big size |
| drawer longer | 3 | drawer big drawer deeper storage drawer big |
| leg sturdier | 3 | sturdier |
| know sooner | 2 | sooner |
| cheap | 2 | cheap |
| clip small | 2 | clip big tight clip |
| color | 2 | color |
| good design | 2 | design good good design |
| hold up | 2 | hold up |
Based on the customer feedback, it is clear that the customers are looking for drawing tables and boards that are big and have a large size. Additionally, they are also looking for drawers that are longer to accommodate their drawing materials. To meet these expectations, sellers should prioritize product development that focuses on creating drawing tables and boards that are larger in size. They should also consider adding more drawers or making the existing drawers longer to provide more storage space for drawing materials. In terms of marketing promotion factors, sellers should highlight the size and storage capacity of their drawing tables and boards in their product descriptions and advertising. They should also consider offering bundle deals that include drawing materials or accessories to further entice customers. Additionally, they could offer customization options for customers who have specific size or storage requirements. Overall, by prioritizing product development and marketing efforts that meet the expectations of customers, sellers can increase their sales and customer satisfaction in the Drawing Tables & Boards category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
