In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for products in the Divided Trays, Platters & Dishes category on Amazon is 4.63 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 3492 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with the Divided Trays, Platters & Dishes they have purchased from Amazon. This level of satisfaction could be attributed to factors such as the quality, functionality, and design of the products. It is also possible that customers appreciate the variety and options available within this category. Based on this information, my advice would be to continue offering a diverse range of Divided Trays, Platters & Dishes products to cater to different customer preferences. It would also be beneficial to maintain the quality standards that have contributed to the high customer satisfaction. Additionally, encouraging customers to leave reviews after their purchase can help gather more feedback and further enhance the reputation of the products in this category. Overall, the data suggests that customers are highly satisfied with Divided Trays, Platters & Dishes products on Amazon. By maintaining quality, offering variety, and actively seeking customer feedback, sellers can continue to meet and exceed customer expectations in this category.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the product are the kid, husband, and daughter. The kid has the highest number of mentions (89), followed by the husband (73) and the daughter (61). This suggests that the product is popular among families and is likely used by parents and their children. When it comes to the places where this product is commonly used, the car takes the lead with 240 mentions, indicating that it is a popular choice for on-the-go families. The vent (63 mentions) and table (24 mentions) are also mentioned frequently, suggesting that the product is versatile and can be used in various settings. In terms of usage, the top two mentions are related to giving the product as a gift (212 mentions) and using it for parties (105 mentions). This implies that the product is not only practical for everyday use but also makes for a popular gift choice and is suitable for social gatherings. Based on this analysis, the customer profile for this product seems to be families with young children who are often on the move. They value convenience and versatility, as indicated by the frequent use of the product in cars and various locations like vents and tables. Additionally, the popularity of gifting and party usage suggests that these customers may be social and enjoy hosting or attending events. To cater to this customer profile, it would be beneficial to emphasize the product's durability, ease of use, and portability. Marketing efforts could focus on highlighting how the product can make family life more convenient, both at home and on the go. Additionally, offering customization options or special packaging for gifting purposes could further attract this customer segment. Overall, understanding the top users, places of use, and common usage scenarios provides valuable insights for tailoring marketing strategies and product features to meet the needs and preferences of the target customer profile.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| lid | 7.69% |
| cracked | 1.62% |
| broke | 0.81% |
| do not fit | 0.81% |
| do not fit tight | 0.81% |
| do not stay on | 0.81% |
| product | 4.86% |
| stand | 4.45% |
| container | 3.64% |
| plate | 2.83% |
Pros | |
|---|---|
| product | 7.80% |
| good quality | 1.69% |
| solid | 1.36% |
| good | 0.68% |
| easy to clean | 0.34% |
| elegant | 0.34% |
| size | 7.80% |
| pitcher | 5.08% |
| bowl | 3.90% |
| glass | 3.39% |
Based on the data provided, it seems that the lid is the most commonly mentioned con aspect, accounting for 7.69% of the feedback. Additionally, the top 5 cons of the vacuum category include the lid, product, stand, container, and plate. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 7.80% of the feedback. From this information, we can conclude that the lid is a significant concern for customers in the Divided Trays, Platters & Dishes category. It appears that the lid may have some issues, which could be related to its functionality, durability, or design. Customers also express cons related to the overall product, stand, container, and plate. However, it's worth noting that the product itself is mentioned as a pro aspect, indicating that there are positive qualities to be appreciated. To improve product development and selection in this category, it would be beneficial to address the lid-related concerns. Conducting further research and gathering specific feedback from customers about the lid's shortcomings can help identify areas for improvement. Additionally, evaluating the overall product, stand, container, and plate to understand the specific issues customers are facing will be valuable. Based on the data, it seems that customers appreciate the product itself, so maintaining its positive qualities while addressing the cons will be crucial. Engaging with customers through surveys, reviews, or focus groups can provide valuable insights into their preferences and expectations. This information can guide product development, ensuring that the Divided Trays, Platters & Dishes category meets customer needs and expectations while addressing the identified cons.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 4 |
| can put ice at bottom to keep fresh | 1 |
| clean | 1 |
| dual use | 1 |
| lid | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy products in the Divided Trays, Platters & Dishes category due to advertising attraction and product description. Brand reputation is also a factor, but to a lesser extent. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the size, material, and design of the tray, platter, or dish, as well as any special features or benefits that it offers. To optimize their Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider using high-quality images and videos to showcase the product from different angles and demonstrate its functionality. In addition, sellers should invest in advertising and marketing campaigns that attract customers to their products, such as social media ads, influencer partnerships, and email marketing. By focusing on these key areas, sellers can increase their visibility and attract more customers to their Divided Trays, Platters & Dishes products.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| lid last | 7 | lid |
| small size | 4 | small small size |
| cover | 3 | cover |
| deep | 3 | bottom deep deep deeper |
| heavier sturdier | 3 | more sturdy |
| know sooner | 3 | sooner |
| last long | 3 | last long |
| 2 lid | 2 | individual lid two lid |
| big | 2 | big |
| big size container | 2 | container large high capacity container |
Based on the customer expectations mentioned, it seems that customers are looking for divided trays, platters, and dishes that have a lid to keep their food fresh and prevent spills. Additionally, customers seem to prefer smaller-sized products that are easy to store and handle. The mention of a cover also suggests that customers are looking for products that are versatile and can be used for both storage and serving purposes. To prioritize product development, sellers should focus on creating products that meet these expectations. This could include developing divided trays, platters, and dishes that come with a lid or cover, as well as products that are smaller in size. Additionally, sellers should consider the materials used in their products, as customers may prefer products that are made from durable and easy-to-clean materials. In terms of marketing promotion factors, sellers should highlight the features that meet customer expectations. This could include emphasizing the lid or cover feature, as well as the smaller size of the product. Additionally, sellers could showcase the versatility of their products by demonstrating how they can be used for both storage and serving purposes. Social media platforms and influencer marketing could be effective ways to reach potential customers and showcase the product's features. Finally, offering promotions or discounts could incentivize customers to try the product and potentially become repeat customers.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
