In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the average rating for disinfectants on Amazon is quite high at 4.74 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, the fact that there are a total of 2236 reviews suggests that there is a significant level of customer engagement and interest in disinfectants. Considering the high average rating and the large number of reviews, it can be concluded that customers have a positive perception of disinfectants available on Amazon. This indicates that the products are likely effective in meeting their intended purpose of disinfection. Based on this conclusion, my advice would be to continue providing high-quality disinfectants that meet customer expectations. It would also be beneficial to maintain a strong focus on customer satisfaction by addressing any concerns or issues promptly. Additionally, encouraging customers to leave reviews and feedback can help in building trust and credibility for the products in this category.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the top users of this disinfectant product are family, clients, and kids. This suggests that the product is likely being used in households, as well as in businesses that serve clients and children, such as salons and barber studios. The top places to use the product are the bathroom, salon, and barber studio, which further supports the idea that the product is being used in both household and commercial settings. Additionally, the top usage of the product is for thorough disinfecting cleaning, which indicates that customers are looking for a product that can effectively clean and disinfect surfaces. Based on this data, it is likely that the customer profile for this product includes individuals who are concerned about cleanliness and hygiene, particularly in settings where there is a higher risk of exposure to germs and bacteria. This could include parents who want to keep their homes and children's play areas clean, as well as business owners who want to maintain a clean and safe environment for their clients. To appeal to this customer profile, it may be helpful to emphasize the product's effectiveness in disinfecting and cleaning, as well as its versatility in being able to be used in both household and commercial settings. Marketing efforts could also focus on the product's ability to provide peace of mind and promote a sense of cleanliness and safety.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 11.43% |
| break down the stain on contact | 1.43% |
| dangerous | 1.43% |
| do not remove urine stain | 1.43% |
| hard to clean after use | 1.43% |
| hurt my hand | 1.43% |
| lid | 10.00% |
| bottle | 10.00% |
| gel | 7.14% |
| jar | 4.29% |
Pros | |
|---|---|
| product | 19.84% |
| good quality | 6.35% |
| safe | 1.59% |
| clean the urine and the smell completely | 0.79% |
| do a really good job | 0.79% |
| do an amaze job get ride of non urine stain | 0.79% |
| size | 6.35% |
| glass | 5.56% |
| alcohol | 3.97% |
| jar | 3.97% |
Based on the data provided, it seems that the sentiment towards disinfectants is mixed. While the top pro aspect mentioned most is the product itself, the top con aspect is also related to the product. Additionally, the top 5 cons for both the vacuum and tip are related to the product, lid, bottle, gel, jar, size, glass, and alcohol. This suggests that there may be some issues with the design or functionality of the products in this category. To improve the product, manufacturers could consider addressing these common complaints by improving the quality of the materials used, making the product more user-friendly, or addressing any issues with the packaging. In terms of product selection, it may be helpful for consumers to do their research and read reviews before purchasing a disinfectant product. This can help them identify any potential issues with the product and make an informed decision. Additionally, manufacturers could consider conducting more thorough testing and quality control to ensure that their products are effective and meet the needs of consumers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 2 |
| kill 99 . 9 % of germ | 1 |
| odorless | 1 |
| purity | 1 |
| shipping | 1 |
Based on the data provided, it seems that customers primarily buy this disinfectant product due to recommendations from friends (41.18% mentions). This indicates that word-of-mouth marketing plays a significant role in influencing their purchasing decisions. The product description is also a crucial factor, with 35.29% of customers mentioning it as a reason for their purchase. This suggests that customers rely on the information provided in the description to understand the product's features, benefits, and effectiveness. To optimize the Amazon listing based on this data, it is important to focus on improving the product description. Here are some suggestions: 1. Highlight key features: Ensure that the product description clearly outlines the unique features and benefits of the disinfectant. Emphasize any special ingredients, effectiveness against specific pathogens, or any other relevant selling points. 2. Provide detailed usage instructions: Customers want to know how to use the product correctly. Include step-by-step instructions on how to apply the disinfectant, the recommended contact time, and any safety precautions. 3. Include customer testimonials: Incorporate positive reviews or testimonials from satisfied customers in the product description. This can help build trust and credibility, reinforcing the recommendation aspect. 4. Use persuasive language: Craft the product description in a way that appeals to customers' needs and desires. Highlight the product's ability to provide a clean and safe environment, emphasizing its importance in today's health-conscious world. 5. Optimize for search: Ensure that the product description includes relevant keywords that customers might use when searching for disinfectants. This will improve the product's visibility in search results. By implementing these suggestions, you can enhance the product description and increase its effectiveness in attracting customers. Remember to regularly monitor customer feedback and adapt the listing accordingly to stay competitive in the disinfectant category.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 4 | last long |
| know sooner | 2 | sooner |
| large size | 2 | big size large |
| 70 % alcohol | 1 | strong than 70 % alcohol |
| before & after picture | 1 | before after picture |
| bottle of spray | 1 | spray bottle |
| break down to | 1 | break down to |
| bubble wrap | 1 | bubble wrap or cushioning |
| clean home | 1 | home clean than clean |
| cleanser with bleach bleach substitute | 1 | cleanser with bleach bleach substitute |
Based on the customer expectations mentioned, it seems that customers are looking for disinfectants that are long-lasting, provide quick results, and come in large sizes. To meet these expectations, sellers should prioritize product development that focuses on creating disinfectants that have a longer-lasting effect. This could be achieved by using ingredients that have a residual effect, meaning they continue to kill germs even after the initial application. Additionally, sellers should consider creating disinfectants that are fast-acting, providing customers with quick results. This could be achieved by using ingredients that have a high efficacy rate and work quickly to kill germs. In terms of size, sellers should consider offering disinfectants in larger sizes to meet the needs of customers who require larger quantities for their homes or businesses. This could be achieved by offering bulk purchasing options or larger packaging sizes. When it comes to marketing promotion factors, sellers should focus on highlighting the long-lasting and quick-acting benefits of their disinfectants. They should also emphasize the larger size options available to customers. Additionally, sellers should consider offering promotions or discounts for bulk purchases to incentivize customers to buy larger sizes. Overall, by prioritizing product development that meets customer expectations and focusing on marketing promotion factors that highlight these benefits, sellers can better meet the needs of their customers in the disinfectant category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
