In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Cutting Mats category on Amazon has an average rating of 4.71 out of 5, based on a total of 12,901 reviews. This indicates a high level of customer satisfaction overall. The average rating of 4.71 suggests that the majority of customers are pleased with their purchase of cutting mats from this category. It implies that the product quality, durability, and functionality are meeting or exceeding customers' expectations. With such a large number of reviews, it is evident that there is a significant demand for cutting mats on Amazon. This could indicate that customers find these mats essential for their various cutting needs, whether it be for crafting, cooking, or other purposes. Based on this information, my advice would be to continue providing high-quality cutting mats that meet customer expectations. It would also be beneficial to monitor customer feedback and address any potential issues or concerns promptly. Additionally, considering offering a variety of cutting mat sizes, materials, and features could help cater to a wider range of customer preferences and needs. Overall, the data suggests that the Cutting Mats category on Amazon is performing well in terms of customer satisfaction. By maintaining product quality and addressing customer feedback, sellers in this category can continue to thrive and meet the demands of their customers.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who are most interested in the Cutting Mats product are likely to be women who are married and have children. This is indicated by the fact that "wife" and "daughter" are the top two users mentioned, and "family" is not far behind with 14 mentions. In terms of usage, it appears that the primary purpose of the product is for cutting, with "cut" being mentioned 60 times. Additionally, "project" was mentioned 48 times, indicating that customers are likely using the Cutting Mats for DIY or crafting projects. The top places to use the product are the Cricut and mat, which suggests that customers are using the Cutting Mats in conjunction with other crafting tools. The fact that "store" was also mentioned 15 times may indicate that customers are purchasing the product in-store rather than online. Based on this data, it would be beneficial for the company to target their marketing efforts towards women who are married and have children, and emphasize the product's usefulness for DIY and crafting projects. Additionally, they may want to consider partnering with stores that sell crafting supplies to increase visibility and accessibility of the product.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| mat | 31.18% |
| sticky | 9.39% |
| overwhelming odor | 2.12% |
| bad quality | 0.82% |
| lose all grip | 0.73% |
| slim | 0.73% |
| adhesive | 16.33% |
| adhesion | 4.24% |
| grip | 2.69% |
| vinyl | 2.69% |
Pros | |
|---|---|
| mat | 29.50% |
| good quality | 4.36% |
| sticky | 2.97% |
| solid | 2.87% |
| last | 2.28% |
| look durable | 1.78% |
| adhesion | 16.93% |
| adhesive | 7.23% |
| quality | 6.34% |
| size | 4.16% |
Based on the data provided, it seems that the most significant con of cutting mats is their mat surface, which can be problematic in terms of adhesion, grip, and vinyl. However, it is also worth noting that the top pro aspect mentioned is also the mat surface, indicating that it is a crucial feature that users appreciate. To improve the product, manufacturers could focus on developing cutting mats with better adhesion and grip, particularly for vinyl materials. Additionally, they could consider offering mats in different sizes to accommodate a wider range of projects. When selecting a cutting mat, it is essential to consider the type of materials you will be working with and the size of your projects. If you frequently work with vinyl, for example, you may want to prioritize a mat with better adhesion and grip. Similarly, if you work on larger projects, you may want to opt for a larger mat. Overall, while the mat surface is both a pro and a con of cutting mats, it is clear that it is a crucial feature that manufacturers should focus on improving to meet the needs of their customers.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 28 |
| picture | 4 |
| good | 2 |
| rave | 2 |
| all the size in the one pack | 1 |
Based on the data above, it seems that customers are primarily motivated to buy cutting mats based on price and product description. The fact that price is the most frequently mentioned factor suggests that customers are looking for a good deal and are willing to shop around to find the best price. However, the fact that product description is the second most frequently mentioned factor suggests that customers are also looking for a high-quality product that meets their needs. There are several reasons why product description is the top feature for cutting mats. First, cutting mats are a specialized product that requires specific features and materials to be effective. Customers need to know that the mat they are buying is the right size, thickness, and material for their needs. Second, cutting mats are often used for precision work, so customers need to know that the mat they are buying is accurate and reliable. Finally, cutting mats are often used for long periods of time, so customers need to know that the mat they are buying is durable and will last. Based on this data, there are several suggestions for Amazon listing optimization for cutting mats. First, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of their mats. This will help customers make informed decisions and feel confident in their purchase. Second, sellers should consider offering competitive pricing to attract price-sensitive customers. Finally, sellers should invest in high-quality product images and videos that showcase the mat in use and highlight its key features. This will help customers visualize how the mat will work for their specific needs and increase the likelihood of a purchase.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 21 | last long last longer last awhile last last longer |
| longer lasting | 18 | last longer |
| adhesive strong | 10 | adhesive adhesive strong adhesive durability good adhesive good adhesive hold up |
| stickiness increase | 8 | stickiness last longer different stickiness stickiness go away over time stickiness hold up more stickiness issue address |
| big | 7 | big |
| less sticky | 7 | less sticky less stickier less sticky-nope more sticky overly sticky |
| stay sticky long | 6 | stay sticky longer stay stickly longer stay sticky long sticky last long |
| mat are not sticky | 5 | lack of stickiness mat mat are not sticky mat hold tackiness longer mat less sticky mat stay sticky longer |
| 4 last | 4 | last |
| Adhesion could be better | 4 | adhesion good adhesion less good quality adhesion more adhesion |
Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for cutting mats. Customers want a product that will last long and have a strong adhesive to ensure that it stays in place while they work. To meet these expectations, sellers should prioritize product development that focuses on creating cutting mats with high-quality materials that are resistant to wear and tear. Additionally, they should consider incorporating a strong adhesive backing that will keep the mat in place during use. Marketing promotion factors should also be considered to attract customers. Sellers can highlight the durability and longevity of their cutting mats in their marketing campaigns. They can also emphasize the strength of the adhesive backing and how it can improve the accuracy and precision of cutting. In summary, sellers should prioritize product development that focuses on durability and longevity, as well as incorporating a strong adhesive backing. They should also highlight these features in their marketing campaigns to attract customers who value these factors in their cutting mats.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
