Countertop Dishwashers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for Countertop Dishwashers on Amazon, it seems that the average ratings are not available (NaN), but there have been a total of 4102 reviews for products in this category. Since the average ratings are not provided, it is difficult to determine the overall customer satisfaction level accurately. However, the fact that there are a significant number of reviews suggests that there is a demand for Countertop Dishwashers on Amazon. It is important to note that the absence of average ratings could be due to various reasons, such as insufficient data or a wide range of ratings that make it challenging to calculate an average. To gain a better understanding of customer satisfaction, it would be helpful to analyze the reviews in more detail. Look for patterns in the feedback, paying attention to both positive and negative aspects mentioned by customers. This will provide insights into the strengths and weaknesses of the products in this category. Based on the available information, here are a few general pieces of advice: 1. Research thoroughly: Since average ratings are not provided, it becomes crucial to read through the reviews to understand the experiences of previous customers. Look for common themes and consider the specific needs and preferences you have for a countertop dishwasher. 2. Consider popular models: Look for countertop dishwashers that have a significant number of reviews and positive feedback. These models are more likely to have been tried and tested by a larger customer base. 3. Compare features and prices: Take the time to compare different models in terms of their features, performance, and pricing. This will help you make an informed decision and find the best value for your money. 4. Check for warranty and customer support: Ensure that the product you choose comes with a warranty and reliable customer support. This will give you peace of mind in case any issues arise after the purchase. Remember, it's always a good idea to do thorough research and consider multiple factors before making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Based on the data provided, it is evident that the most frequently mentioned users of the countertop dishwasher are family members, with 158 mentions. This suggests that the product is primarily used in households where multiple individuals benefit from its convenience. The second most mentioned user is the husband, with 70 mentions, indicating that he likely plays a significant role in utilizing the dishwasher. The mother is mentioned 49 times, suggesting her involvement in the product's usage as well. In terms of the places where the product is commonly used, the kitchen takes the lead with 343 mentions. This is expected, as the kitchen is the central hub for dishwashing activities. The second most mentioned place is the apartment, with 317 mentions, indicating that the product is popular among individuals living in smaller living spaces. The counter is mentioned 199 times, suggesting that the dishwasher is often placed on the countertop for easy access and convenience. Regarding the usage of the product, washing dishes is the primary purpose, mentioned 42 times. This aligns with the expected functionality of a dishwasher. Additionally, the phrase "wash dish regularly" is mentioned 32 times, indicating that users appreciate the dishwasher's ability to maintain cleanliness and hygiene on a consistent basis. Based on this analysis, the customer profile for this countertop dishwasher seems to be families or households with multiple members, living in apartments or smaller spaces, and valuing convenience and regular dishwashing. To cater to this customer profile, it would be beneficial to emphasize the product's family-friendly features, compact size suitable for apartments, and its ability to provide consistent and efficient dishwashing. Additionally, highlighting the dishwasher's ease of use and time-saving benefits could further appeal to this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Based on the data provided, it appears that the top con aspect mentioned most frequently for countertop dishwashers is related to the dishwasher itself, with 8.67% of respondents citing this as a negative aspect. Additionally, the top 5 cons mentioned include issues with the product, hose, machine, and instructions. On the positive side, the top pro aspect mentioned most frequently is also related to the dishwasher, with 16.72% of respondents citing this as a positive aspect. Overall, it seems that the main issue with countertop dishwashers is related to the quality and functionality of the product itself, including issues with the hose, machine, and instructions. However, the fact that the dishwasher itself is mentioned as both a pro and a con suggests that there may be some variability in the quality of different models. To improve product development and selection, manufacturers may want to focus on addressing the specific issues mentioned by customers, such as improving the quality of the hose and machine, and providing clearer instructions for use. Additionally, it may be helpful to conduct further research to understand why some customers view the dishwasher itself as a positive aspect, while others view it as a negative aspect. This could help manufacturers to identify key features that are important to customers and incorporate them into future product designs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Based on the data provided, it seems that customers primarily buy countertop dishwashers due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the dishwasher, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand what the dishwasher offers and how it can meet their needs. 2. Features and benefits: A comprehensive product description highlights the unique features and benefits of the dishwasher, such as its capacity, energy efficiency, and ease of use. 3. Comparison: A detailed product description allows customers to compare different countertop dishwashers and make an informed choice based on their specific requirements. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance product descriptions: Ensure that the product description is detailed, accurate, and highlights the key features and benefits of the dishwasher. Use bullet points, headings, and images to make it visually appealing and easy to read. 2. Include customer reviews: Incorporate positive customer reviews that mention the product description as a key factor in their purchase decision. This can help build trust and credibility among potential buyers. 3. Competitive pricing: While price is not the top motivator, it is still a significant factor for some customers. Ensure that the countertop dishwasher is competitively priced compared to similar products in the market. 4. Encourage recommendations: Leverage the "Recommended by Friends" aspect by encouraging satisfied customers to leave reviews and share their positive experiences with others. This can further strengthen the product's reputation and attract more buyers. By focusing on optimizing the product description, incorporating customer reviews, and maintaining competitive pricing, you can enhance the overall appeal of the countertop dishwasher on Amazon and increase its chances of being purchased by potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Analysis of Customer Expectations for Countertop Dishwashers: Based on the customer feedback, it is evident that two years ago, customers were primarily concerned about the longevity and durability of the product. They mentioned the desire for a dishwasher that could last long, indicating a need for reliability and longevity in their purchase. Additionally, customers emphasized the importance of a large capacity, suggesting that they wanted a dishwasher that could accommodate a significant amount of dishes. Suggestions for Product Development Prioritization: 1. Focus on Durability: Given the repeated mentions of longevity, it is crucial for sellers to prioritize the development of a countertop dishwasher that is built to last. This could involve using high-quality materials, implementing robust engineering, and conducting thorough testing to ensure the product's durability. 2. Enhance Capacity: Customers have expressed a desire for a dishwasher with a large capacity. Sellers should prioritize increasing the dishwasher's capacity to accommodate more dishes, allowing customers to clean larger loads in a single cycle. This could involve optimizing the internal layout, reconfiguring racks, or introducing innovative loading mechanisms. 3. Compact Design: Countertop dishwashers are intended for smaller spaces, so it is important to prioritize a compact design. Customers appreciate appliances that do not take up excessive counter space. Sellers should focus on developing a sleek and space-efficient design that fits seamlessly into various kitchen layouts. Suggestions for Marketing Promotion Factors: 1. Highlight Longevity: Emphasize the durability and longevity of the dishwasher in marketing campaigns. Use testimonials or case studies to showcase how the product has stood the test of time, reassuring customers about their investment. 2. Showcase Capacity: Highlight the dishwasher's large capacity as a key selling point. Demonstrate how it can handle a significant number of dishes, making it suitable for families or individuals who frequently entertain guests. 3. Convenience Features: Consider incorporating additional convenience features into the dishwasher, such as adjustable racks, specialized wash cycles, or smart connectivity options. These features can be highlighted in marketing materials to attract customers who value ease of use and advanced functionality. 4. Energy Efficiency: Given the growing concern for sustainability, promote the dishwasher's energy efficiency. Highlight any energy-saving features, such as low water consumption or energy-efficient modes, to appeal to environmentally conscious customers. By prioritizing durability, capacity, and marketing factors such as longevity, convenience, and energy efficiency, sellers can align their product development and marketing strategies with the expectations of customers in the Countertop Dishwasher category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

Amazon Reviews

Elizabeth Wyndham

Purchased

Leaks

Sept. 2020

Started leaking after 9 months. Company won’t replace or repair. Beware

Nancy

Purchased

Works better than my old full sized portable

Sept. 2021

I just LOVE this countertop dishwasher I have been looking at for months and finally took the plunge and bought it. I wish I did earlier. I hate washing dishes by hand. Did I mention I HATE washing dishes? Dishes are the bane of my life and scrubbing them daily is a depressing existence after almost 60 years of doing so, for myself and everybody else. I don’t mind rinsing them clean before putting in a dishwasher which I have always done, because yuck, its a dishwasher,, not a food washer and easy to do as soon as you bring the dish or cup to the sink. I was looking for a small portable dishwasher to replace the full sized portable rolling one someone gave me when they moved out of their house, that I gladly accepted. It only lasted a year before it broke. I didn’t even know countertop dishwashers were in existence till I looked for a portable replacement. This washer holds a LOT more than I thought it would. In there, are 6 dinner type plates, 1 smaller plate, 11 cups, glasses and mugs, 2bowls, 5 small jars/small bowls, and a bunch of silverware which all came out super clean and non water spotted. I use Cascade gel and Finish jet dry rinse aid on the P2 setting which will be the setting I will probably use the most. It was easy to install the hoses which do not leak and the adaptor fit with my regular sink tap perfectly. It looks beautiful too. The real test was how well did it clean the dishes. It passed that test with better than flying colors! Also it is quiet as a mouse, except of course for the gush of water that comes out when its disposing the water into the sink. If you have been looking at this item, like I did for months, torn on whether or not to treat yourself to a life enhancing joyful purchase, don’t wait any longer. I read all the reviews and this was the one I went for... also because it was less than 18 inches high which was what my countertop space required, for fitting between counter and upper cabinets.

Robin Sentell

A little engine that could with instructions to fix E4 (attention manufacturer)

Jan. 2021

This is a great compact dishwasher, perfect for those who do not have a dishwasher hookup, or space for a full sized dishwasher. It can be hooked up directly to plumbing, but it takes a bit of finesse because this dishwasher does not use standard hose parts. Others have described how they did this. I have been using it for about a year. It uses very little water which makes this environmentally solid. Most loads use less than 3 gallons of water. Washing by hand will use between 2 and 13 gallons of water, It washes dishes well so long as you load it properly and use a dishwasher rinse aid. It takes a bit of finesse and practice to load this machine up because of its compact size. To load there are specific sections on the right made for large plates. You will know it because the plates sink a little lower into the cavity of the dishwasher. Small plates go on the left in the front adjacent to the silverware tray. Everything else is based on how you pack it. This dishwasher is good for every day use but it is definitely for lighter duty washes. If the meal is heavy and has a lot of fatty foods in it, it might clog the drain and overflow. At least that is my experience. It could be that my drains which are very old and can't handle too much. I wanted to give instructions on how to deal with the dreaded "E4" drain flow error. I have had to troubleshoot this a few times and each time, I learn something new. When one encounters this, it happens at the end of the rinse cycle. The dishes will be clean but they won't be dry. You may find water at the bottom of the dishwasher. Steps 1. Siphon the water out. This is useful to have. https://www.amazon.com/gp/product/B06XKGYJHR/ 2. There are a series of filters that you will need to remove. There is a diagram of these things here. https://www.manualslib.com/manual/1461560/Edgestar-Dwp62bl.html?page=20#manual Make sure you clean them really well. 3. Underneath the metal filter, there is a plastic piece on the left that you can unscrew with a Phillips head screw driver. Behind that is a propeller. Spin it with your finger and make sure it is still moving. This is where the water comes into the dishwasher. On the right side is another piece that is removable. It snaps in and protects the area near the drain hose that removes the water. Make sure those are clean and there is no debris in it. (There shouldn't be.) 4. Make sure the drain hose is not kinked. Check behind it, and wherever the hose goes. When you push the dishwasher back into it's normal position, you may inadvertently kink it. So check that again. 5. If it still doesn't work, either you have not unleashed the clog or there may be water in the unit. Water will often be in a reservoir inside of the dishwasher just before the propeller. There are two ways to get it restarted. a) wait for it to evaporate out which could take days or tip it over and drain it out, which is cumbersome. Note to manufacturer. You should have something in the software that will allow people the opportunity to recover from an E4 error. A button sequence that says, please reset and drain whatever remaining water is in the cavity. It would be a lot easier than tipping it over to drain the water.

Debbie D.

Purchased

Works better than I thought it would, awesome

Feb. 2022

It is perfect for a small kitchen space. It’s easy to use and does a great job!

Kitina Taylor

Purchased

Works but damaged during shipping

Jan. 2021

Arrived faster than I expected however it arrived damaged in several places. Seems to work well. Make sure you tighten ALL hoses or you will have water everywhere. I hate that it arrived damaged despite all the packaging.

lena downing

Purchased

Pretty disappointed!

Dec. 2021

I bought this as a gift for Christmas and very disappointed when the receiver told me it was very beat up and dented on multiple sides. It came double boxed and they seemed to be in ok shape but dishwasher has seen better days. Disappointed since it sits on counter top and very noticeable.

James B.

Purchased

Awesome to have if you live in a small apartment

Jul. 2020

Great to have and it's awesome to have, I no longer have to wash my dishes by hand.

Nana T

Purchased

Wonderful

Feb. 2023

Cleans like a full size! Not loud. It does take up more counter space than we thought in our 5th Wheel so we’re going to have it installed. We love it!

isaac

Purchased

Make sure you have tithe correct faucet to hook it up

Mar. 2022

I bet this dishwasher is great for most people but I didn’t have the proper set up to even hook it up to my faucet or under the sink. I’m renting an apartment with a newer faucet so unfortunately I’m unable to even use the dishwasher. I assumed there would be an alternate way to get water in if you didn’t have a faucet that was compatible but unfortunately not. Also my dishwasher was damaged when I bought it

Joseph R. Donnaway

Purchased

Fine quality, function, appearance.

Dec. 2022

This unit is headed to my Airstream travel trailer, after testing at home proved it to exceed expectations in all aspects - appearance, quality, function, sound. Installation may be complicated by faucets with non-standard outlets (as is the case in our guest studio), requiring some adapter hunting. This was no issue in our kitchen, though. The seller responded quickly and very generously to my message regarding a minor dent on a rear corner due to shipping damage. I am very satisfied with this purchase.