In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Corn Starch product on Amazon has a high level of customer satisfaction. With an average rating of 4.69 out of 5 and a total of 2795 reviews, it suggests that customers are generally happy with the product. If you are considering purchasing this product, it is likely to be a good choice based on the high level of customer satisfaction. However, it is always important to read through the reviews to see if there are any common issues or concerns that customers have raised. In terms of advice, it is recommended to always check the product details and ensure that it meets your specific needs before making a purchase. Additionally, it is important to follow the instructions for use and storage to ensure that the product remains fresh and effective.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it is evident that the top three users of the product are family, friends, and the wife. This suggests that the product is commonly used within personal and close-knit circles, indicating a strong emphasis on home and family-oriented usage. In terms of the top three places to use the product, the kitchen takes the lead with 11 mentions, followed by the grocery with 8 mentions, and Hoosier Hill Farm with 4 mentions. This implies that the product is primarily utilized in domestic settings, particularly during cooking and grocery shopping. The mention of Hoosier Hill Farm suggests that the product may have a specific association with this brand or location. Regarding the top two usages of the product, canning apple pie filling takes the lead with a significant 281 mentions, followed by general canning with 70 mentions. This indicates that the product is commonly used for preserving and canning purposes, particularly for apple pie filling. Based on this analysis, the customer profile for this product seems to be individuals who prioritize family and close relationships, enjoy cooking and preserving food, and have a preference for domestic usage. To cater to this customer profile, it would be beneficial to emphasize the product's family-friendly aspects, promote its versatility in various kitchen applications, and highlight its effectiveness in canning and preserving food items. Additionally, partnering or promoting the product in association with Hoosier Hill Farm could further enhance its appeal to this target audience.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| cornstarch | 10.61% |
| contaminate | 1.52% |
| do not always hold up in the heat | 1.52% |
| do not let the heat penetrate properly | 1.52% |
| lead to food spoilage | 1.52% |
| lose it is thicken power | 1.52% |
| product | 7.58% |
| bag | 6.06% |
| container | 4.55% |
| potato starch | 4.55% |
Pros | |
|---|---|
| product | 17.16% |
| good quality | 3.36% |
| easy to use | 2.24% |
| smooth | 0.75% |
| aesthetic look | 0.37% |
| clear | 0.37% |
| taste | 5.97% |
| flavor | 4.85% |
| pie filling | 4.48% |
| filling | 4.10% |
Based on the data provided, it seems that the use of cornstarch in various products has both positive and negative aspects. The top con mentioned most frequently is cornstarch itself, followed by issues with the product, bag, container, and potato starch. On the other hand, the top pro aspect mentioned most frequently is the product itself. It appears that the main issue with cornstarch is that it can negatively impact the overall quality of the product, potentially affecting taste, flavor, and texture. However, it is also clear that cornstarch is a commonly used ingredient in many products, and can provide benefits such as thickening and stabilizing. To improve product development and selection, it may be helpful to focus on finding ways to mitigate the negative aspects of cornstarch while still taking advantage of its benefits. This could involve experimenting with different types of starches or using alternative thickeners altogether. Additionally, it may be useful to conduct consumer research to better understand what aspects of cornstarch are most important to them, and how these can be optimized in product development.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 2 |
| resistant starch | 2 |
| cornstarch for freezing | 1 |
| freeze | 1 |
| healthy ingredient | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy corn starch based on the product description. This suggests that customers are looking for clear and detailed information about the product, such as its ingredients, uses, and benefits. It's also worth noting that a significant portion of customers are influenced by recommendations from friends, which suggests that word-of-mouth marketing could be an effective strategy for promoting corn starch products. In terms of optimizing Amazon listings for corn starch products, it would be important to focus on creating a clear and compelling product description that highlights the key features and benefits of the product. This could include information about the product's uses in cooking and baking, as well as any health benefits or unique qualities that set it apart from other types of starches. Additionally, it may be helpful to include customer reviews and ratings on the product page, as this can help build trust and credibility with potential buyers. Finally, leveraging social media and other marketing channels to encourage word-of-mouth recommendations from satisfied customers could also be an effective way to drive sales and increase brand awareness.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| thinner | 2 | thicker thinner |
| 2 year ago | 2 | year ago yrs ago |
| get rid of sugar | 2 | help sugar issue mitigate sugar |
| gmo free | 2 | non-gmo organic non-gmo version |
| good | 2 | good |
| good packaging | 2 | packaging packaging good |
| petite size | 2 | small size |
| 1 2 cup | 1 | 1 1 4 or 1 cup |
| 4 last | 1 | last |
| another brand | 1 | other brand |
Analysis of Customer Expectations for Corn Starch: Based on the customer feedback, there are a few key expectations that sellers in the Corn Starch category should consider: 1. Thinner Consistency: Customers have mentioned the desire for a thinner consistency in Corn Starch. This suggests that they may be looking for a product that is easier to dissolve and mix into various recipes. Sellers should prioritize developing a Corn Starch variant that offers a smoother and more easily blendable texture. 2. Timeframe: The mention of "2 years ago" indicates that customers may have experienced a specific issue or change related to Corn Starch during that time. It would be beneficial for sellers to investigate this further to understand the context and address any concerns or improvements that may have arisen during that period. 3. Reduced Sugar Content: Customers have expressed a desire to "get rid of sugar" in Corn Starch. This suggests a growing demand for healthier alternatives. Sellers should consider developing a low-sugar or sugar-free variant of Corn Starch to cater to health-conscious consumers. Suggestions for Product Development Prioritization: 1. Texture Improvement: Given the repeated mention of a desire for a thinner consistency, sellers should prioritize research and development efforts to create a Corn Starch variant that offers a smoother texture, making it easier to incorporate into recipes. 2. Healthier Options: With the emphasis on reducing sugar, sellers should invest in developing a low-sugar or sugar-free Corn Starch variant. This will cater to the increasing demand for healthier alternatives and attract health-conscious consumers. 3. Enhanced Dissolvability: To address the customer expectation of easier dissolution, sellers should focus on improving the dissolvability of Corn Starch. This could involve experimenting with different processing techniques or additives to ensure the product blends seamlessly into various recipes. Marketing Promotion Factors: 1. Health Benefits: Highlight the low-sugar or sugar-free aspect of the Corn Starch variant in marketing campaigns. Emphasize how it can be a healthier choice for consumers who are conscious of their sugar intake. 2. Recipe Compatibility: Showcase the improved texture and dissolvability of the Corn Starch variant in marketing materials. Demonstrate how it seamlessly integrates into different recipes, making it easier for consumers to achieve desired results. 3. Customer Testimonials: Utilize customer testimonials to showcase the positive experiences of those who have used the improved Corn Starch variant. This can help build trust and credibility among potential buyers. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers in the Corn Starch category can better meet the needs of their target audience and gain a competitive edge in the market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
