In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it seems that the Contact Cements product in question has a relatively high customer satisfaction rating on Amazon. With an average rating of 4.44 out of 5 and a total of 3124 reviews, it appears that many customers have had positive experiences with this product. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased this product. It's also possible that some customers may have had negative experiences but chose not to leave a review. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers liked and didn't like about it. Additionally, it's always a good idea to do your own research and compare this product to similar ones on the market to ensure that you're getting the best value for your money.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the Contact Cements product is being used primarily by individuals who are looking to fix or repair items, with the top two usages being to fix a pair of shoes and general repairs. The top three users of the product are husbands, kids, and daughters, which suggests that the product is being used by a wide range of individuals within a household setting. In terms of where the product is being used, the top three places are the pool, wood stove, and car, which suggests that individuals are using the product in a variety of settings and for a variety of purposes. Based on this data, it seems that the customer profile for this product is likely to be individuals who are looking for a versatile adhesive that can be used to fix a wide range of items. This could include individuals who enjoy DIY projects, as well as those who are looking for a quick and easy way to repair items around the house. To better target this customer profile, it may be helpful to focus marketing efforts on the versatility of the product, highlighting its ability to be used in a variety of settings and for a variety of purposes. Additionally, targeting specific household members, such as husbands, kids, and daughters, may be an effective way to reach a wider audience and increase sales.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| glue | 24.27% |
| do not work | 6.43% |
| bad | 1.75% |
| dry too quickly | 1.75% |
| not strong | 1.75% |
| come right off | 0.58% |
| product | 9.65% |
| tube | 6.73% |
| cement | 4.09% |
| adhesive | 3.22% |
Pros | |
|---|---|
| glue | 15.48% |
| solid | 6.35% |
| hold up well | 2.78% |
| clear | 0.79% |
| can withstand a little water | 0.40% |
| do not dry out after you first open the container | 0.40% |
| product | 10.71% |
| adhesive | 9.52% |
| adhesion | 7.94% |
| hold | 5.16% |
Based on the data provided, it seems that the most significant aspect of Contact Cements is the glue, which is both a pro and a con. The top 1 con aspect mentioned most is glue, which suggests that some users may find the glue to be messy or difficult to work with. However, the top 1 pro aspect mentioned most is also glue, which indicates that many users appreciate the strong adhesive properties of Contact Cements. The top 5 cons of Contact Cements are glue, product, tube, cement, and adhesive. This suggests that users may have issues with the overall quality of the product, the packaging, and the adhesive properties. On the other hand, the top 5 pros of Contact Cements are glue, strength, bond, durability, and versatility. This indicates that users appreciate the strong and long-lasting bond that Contact Cements can provide, as well as its ability to work with a variety of materials. Based on this data, it may be beneficial for product development to focus on improving the packaging and overall quality of the product, while also continuing to emphasize the strong adhesive properties that users appreciate. Additionally, it may be helpful to provide more information about the specific materials that Contact Cements work best with, in order to help users make more informed decisions about product selection.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 11 |
| applicator | 1 |
| fix rubber shoe sol | 1 |
| glue | 1 |
| gorilla clear grip contact adhesive | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy contact cements based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and recommended uses. Other factors that influence customer purchasing decisions include advertising attraction and recommendations from friends. This suggests that customers may be swayed by eye-catching ads or positive reviews from people they trust. To optimize Amazon listings for contact cements, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This can help customers make informed purchasing decisions and increase the likelihood of a sale. Additionally, sellers may want to consider incorporating eye-catching visuals or advertising tactics to attract customers' attention and differentiate their product from competitors. Finally, encouraging satisfied customers to leave positive reviews can help build trust and credibility with potential buyers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| glue | 3 | strong glue super glue use glue |
| good quality product | 2 | good product |
| in small container | 2 | slightly small container small container |
| last long | 2 | last long |
| long last | 2 | long last |
| 2.3 oz tube | 1 | 2.3 oz tube |
| act more like contact cement | 1 | act more like contact cement |
| additional cement | 1 | additional cement |
| adhesive clear slow setting | 1 | adhesive clear slow setting |
| adhesive stickier | 1 | spray adhesive |
Based on the customer expectations mentioned, it seems that customers are primarily concerned with the quality of the glue and the size of the container it comes in. They want a product that is strong and reliable, but also convenient to use and store. To meet these expectations, sellers should prioritize product development that focuses on creating a high-quality contact cement that is easy to apply and provides a strong bond. They should also consider packaging options that are small and portable, making it easy for customers to take the glue with them on the go. In terms of marketing promotion factors, sellers should emphasize the quality and reliability of their product, highlighting its ability to provide a strong and long-lasting bond. They should also emphasize the convenience of the small container, making it clear that the glue is easy to use and store. Overall, by focusing on quality and convenience, sellers can meet the expectations of customers in the contact cement category and create a product that is both effective and easy to use.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
