In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in question, which falls under the category of calculators, has a total of 21,692 reviews on Amazon. However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are a large number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider looking for similar products in the same category that have higher average ratings to ensure that you are getting the best possible product for your needs.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the customers who are most interested in this product are likely parents or guardians of school-aged children, as the top three user mentions are "son," "daughter," and "kid." Additionally, the top two places to use the product are "school" and "college," indicating that the product is likely marketed towards students. The fact that the top two usages of the product are "math class" and "class" suggests that the product is primarily used for academic purposes, specifically in the context of mathematics education. This could indicate that the product is marketed towards students who are struggling with math or who need additional support in this subject area. Based on this data, it may be beneficial for the company to focus their marketing efforts on parents or guardians of school-aged children, particularly those who are concerned about their child's performance in math class. Additionally, the company may want to consider expanding their product line to include additional features or capabilities that would be useful in other academic contexts, such as science or engineering classes.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| button | 19.56% |
| difficult to press | 1.76% |
| stick | 1.51% |
| do not work correctly | 1.19% |
| are not respond to my press | 1.13% |
| do not always register your click | 1.07% |
| calculator | 17.30% |
| key | 8.55% |
| screen | 4.28% |
| display | 3.33% |
Pros | |
|---|---|
| calculator | 22.01% |
| easy to use | 8.62% |
| good quality | 2.58% |
| good size | 1.00% |
| good | 0.90% |
| solid | 0.90% |
| button | 8.33% |
| color | 7.91% |
| display | 5.42% |
| screen | 4.49% |
Based on the data provided, it seems that the top con aspect of calculators is the button, which is mentioned in 19.56% of reviews. Additionally, the top 5 cons of calculators include the button, calculator, key, screen, and display. On the other hand, the top pro aspect mentioned most is the calculator itself, which is mentioned in 22.01% of reviews. Overall, it appears that users appreciate the functionality of calculators but have some issues with the physical design, particularly the button. This suggests that product development could focus on improving the button design to make it more user-friendly and intuitive. Additionally, it may be helpful to consider incorporating features that address some of the other cons mentioned, such as improving the display or key design. When selecting a calculator, users may want to prioritize models that have a well-designed button and display, as these seem to be the most common areas of concern. Additionally, considering the specific needs of the user (e.g. scientific vs. basic calculations) can help ensure that the selected calculator meets their needs. In conclusion, while calculators are generally appreciated for their functionality, there is room for improvement in the physical design. By addressing some of the common cons mentioned in reviews, product developers can create more user-friendly and effective calculators.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 16 |
| large screen | 4 |
| pink | 3 |
| color | 2 |
| floral pattern | 2 |
Based on the data provided, it seems that customers primarily buy calculators in this category for three main reasons: recommendations from friends, product descriptions, and price. Among these factors, the product description appears to be the top motivator, with 34.67% of customers mentioning it. The importance of product descriptions can be attributed to several reasons. Firstly, a well-written and detailed product description helps customers understand the features, functionality, and benefits of the calculator. It provides them with the necessary information to make an informed purchasing decision. Additionally, a compelling product description can create a sense of trust and credibility, reassuring customers that they are making the right choice. Based on this data, here are a few suggestions for optimizing Amazon listings in the calculator category: 1. Enhance product descriptions: Focus on creating comprehensive and engaging product descriptions that highlight the key features, benefits, and potential use cases of the calculator. Use clear language, bullet points, and images to make the information easily digestible. 2. Include customer reviews: Incorporate customer reviews and testimonials within the product description to provide social proof and build trust. Positive reviews can reinforce the quality and reliability of the calculator. 3. Highlight unique selling points: Identify and emphasize any unique features or advantages of the calculator that set it apart from competitors. This can help customers understand why they should choose this particular product over others in the market. 4. Optimize pricing strategy: While price was mentioned by a smaller percentage of customers, it is still a significant factor. Consider conducting market research to ensure your pricing is competitive and aligns with customer expectations. 5. Leverage social proof: Encourage satisfied customers to leave reviews and ratings on the product page. Positive feedback can influence potential buyers and increase their confidence in the product. Remember, these suggestions are based on the provided data, and it's always important to continuously monitor customer feedback and adapt your optimization strategies accordingly.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| last long | 25 | last long |
| good | 9 | good |
| backlight | 8 | backlit back lit monitor backlight backlight feature led backlight display |
| last | 8 | last |
| more | 8 | more |
| know sooner | 7 | sooner |
| longer lasting | 6 | last longer |
| additional instruction | 5 | more instruction more instruction in read more instruction |
| cheap | 5 | cheap |
| color | 5 | color |
Analysis of Customer Expectations for Calculators: Based on the customer feedback, it is evident that there are three key expectations that customers have for calculators: longevity, quality, and backlighting. Let's delve deeper into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Longevity (25 mentions): Customers highly value calculators that are built to last. They want a product that will withstand regular use over an extended period. To meet this expectation, sellers should focus on developing calculators with durable materials, robust construction, and reliable components. Emphasize the longevity of the product in marketing campaigns, highlighting features such as reinforced casings, long-lasting batteries, and warranties. 2. Quality (9 mentions): Customers expect calculators to be of high quality, ensuring accurate calculations and smooth functionality. To address this expectation, sellers should prioritize product development by investing in advanced technology and precision engineering. Focus on developing calculators with accurate keypads, responsive buttons, and intuitive user interfaces. Incorporating features like auto-correct, error-checking, and multi-functionality can also enhance the overall quality perception. 3. Backlighting (8 mentions): Backlighting is an important feature for customers, as it improves visibility in low-light conditions. To meet this expectation, sellers should consider incorporating backlighting options in their calculators. Prioritize the development of calculators with adjustable backlight settings, ensuring optimal visibility for users in various environments. Highlight this feature in marketing materials, emphasizing its usefulness for students, professionals, and anyone working in dimly lit areas. Product Development Prioritization Suggestions: 1. Focus on durability and longevity by using high-quality materials and components. 2. Invest in precision engineering to ensure accurate calculations and smooth functionality. 3. Incorporate adjustable backlighting options to enhance visibility in different lighting conditions. 4. Consider additional features like auto-correct, error-checking, and multi-functionality to improve overall quality perception. Marketing Promotion Factors: 1. Highlight the longevity of the product, emphasizing its durability and reliability. 2. Emphasize the accuracy and smooth functionality of the calculator, showcasing its high-quality performance. 3. Showcase the backlighting feature and its benefits, targeting customers who work in low-light environments. 4. Collaborate with educational institutions or professionals to promote the calculators as essential tools for students and professionals alike. 5. Leverage online platforms and social media to reach a wider audience, showcasing customer testimonials and positive reviews. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their customers and gain a competitive edge in the calculator market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
