In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the average rating for the Bustiers & Corsets product on Amazon is not available (NaN), but there are a total of 7425 reviews. It is difficult to draw a conclusion about customer satisfaction without knowing the distribution of ratings and the content of the reviews. However, it is important to note that the category of Bustiers & Corsets can be a sensitive and personal purchase for customers, and therefore it is crucial to provide accurate product descriptions, sizing information, and high-quality images to ensure customer satisfaction. Additionally, offering a clear and easy return policy can also help alleviate any concerns customers may have about purchasing this type of product online. In order to improve customer satisfaction and potentially increase ratings, it may be helpful for sellers to actively engage with customers by responding to reviews and addressing any concerns or issues they may have. This can help build trust and loyalty with customers, leading to positive reviews and increased sales.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the majority of users who mention this product are women, with their daughter being the most frequently mentioned user. This suggests that the product may be popular among mothers who want to dress up with their daughters for Halloween or other costume events. Additionally, the husband and friend are also mentioned frequently, indicating that the product may be used for couples costumes or group costumes with friends. In terms of where the product is used, the chest and beneath the dress are the most common locations, which makes sense given that the product is a bustier or corset. It's interesting to note that the house is also mentioned frequently, which could suggest that some customers may wear the product as part of their everyday clothing. The top two uses of the product are for Halloween outfits and costume pieces, which aligns with the category of Bustiers & Corsets. This suggests that the product is primarily used for costume events rather than for everyday wear. Based on this data, the customer profile for this product is likely women who enjoy dressing up for Halloween or other costume events, and who may want to coordinate their costumes with their family or friends. They may also be interested in incorporating the product into their everyday wardrobe. To appeal to this customer profile, the company could consider marketing the product as versatile enough to be worn for both costume events and everyday wear. They could also create marketing campaigns that focus on coordinating costumes with family or friends. Additionally, they could consider expanding their product line to include more options for men and children, to appeal to a wider range of customers.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| corset | 11.96% |
| big | 3.32% |
| uncomfortable | 1.47% |
| run small | 0.85% |
| tight | 0.77% |
| clash with my actual red skirt | 0.08% |
| sizing | 4.55% |
| product | 4.55% |
| material | 3.94% |
| boning | 3.55% |
Pros | |
|---|---|
| corset | 24.98% |
| comfortable | 12.05% |
| good quality | 7.13% |
| good | 2.78% |
| sexy | 1.32% |
| gorgeous | 1.14% |
| material | 11.67% |
| quality | 9.34% |
| color | 8.83% |
| fit | 7.89% |
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 9 |
| measurement | 4 |
| size | 4 |
| cute | 3 |
| size chart | 3 |
Based on the data provided, it seems that customers primarily buy bustiers and corsets based on the product description. This indicates that customers are highly influenced by the information provided about the product, such as its features, materials, design, and functionality. A well-written and detailed product description can effectively communicate the benefits and appeal of the product, helping customers make informed purchasing decisions. Some reasons why the product description is the top feature for buyers in this category could be: 1. Information: Customers want to know the specific details about the bustiers and corsets they are considering purchasing. A comprehensive product description can provide them with the necessary information to understand the product's fit, style, and potential benefits. 2. Visualizing the product: Since bustiers and corsets are clothing items that require a proper fit, customers rely on the product description to visualize how the item will look and feel on them. Descriptive language and imagery can help customers imagine themselves wearing the product. 3. Differentiation: Bustiers and corsets come in various styles, materials, and designs. A well-crafted product description can highlight the unique features and qualities of a particular item, helping it stand out from competitors and attracting potential buyers. Based on this information, here are some suggestions for Amazon listing optimization: 1. Detailed and accurate descriptions: Ensure that the product description provides comprehensive information about the bustiers and corsets, including sizing options, materials used, design features, and any additional benefits or functionalities. 2. Use high-quality images: Include clear and visually appealing images that showcase the product from different angles, allowing customers to visualize how it will look on them. 3. Highlight unique selling points: Emphasize any unique features, such as special fabrics, adjustable straps, or innovative designs, that set the product apart from others in the market. 4. Incorporate customer reviews: Include positive customer reviews that highlight the quality, fit, and overall satisfaction with the product. This can help build trust and credibility among potential buyers. 5. Optimize keywords: Use relevant keywords in the product title, description, and bullet points to improve search visibility and attract customers who are specifically looking for bustiers and corsets. By implementing these suggestions, sellers can optimize their Amazon listings to effectively showcase the product and attract customers who are motivated by detailed product descriptions.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| small size | 23 | size small small small size size or small small size small |
| fit | 17 | fit fit good |
| size up | 11 | size up size up more size |
| size size | 9 | size size big size big size big sizes big |
| large size | 6 | large size large big size |
| ribbon | 6 | ribbon extra ribbon lace up ribbon strong ribbon |
| 2 size big | 6 | 2 size 2 size big 2 sizes big 2-3 size 2sizes big |
| xl | 5 | xl |
| down more size | 5 | down size |
| longer | 5 | longer |
Analysis of Customer Expectations for Bustiers & Corsets: Based on the mentions of "fit," "small size," and "size up," it is evident that customers have specific expectations when it comes to Bustiers & Corsets. Let's break down these expectations and provide suggestions for product development prioritization and marketing promotion factors. 1. Fit (17 mentions): Customers highly value a proper fit when it comes to Bustiers & Corsets. This suggests that sellers should prioritize offering a wide range of sizes to accommodate different body types. It is crucial to provide accurate size charts and detailed measurements to help customers choose the right size. Additionally, incorporating adjustable features like hooks, laces, or straps can enhance the fit and allow for customization. 2. Small Size (23 mentions): The mention of "small size" indicates that there is a demand for Bustiers & Corsets that cater to petite individuals. Sellers should consider developing a range of smaller sizes to meet this demand. Offering options specifically designed for petite frames can attract a niche market and increase customer satisfaction. 3. Size Up (11 mentions): The mention of "size up" suggests that some customers may find the available sizes to be smaller than expected. To address this concern, sellers should consider revising their sizing standards or providing clear guidance on how to choose the correct size. Offering a size up option or incorporating stretchable materials can also help accommodate customers who prefer a looser fit. Suggestions for Product Development Prioritization: 1. Size Range: Prioritize expanding the size range to cater to a broader customer base. This includes offering smaller sizes for petite individuals and considering larger sizes for those who prefer a more relaxed fit. 2. Fit Customization: Focus on incorporating adjustable features like hooks, laces, or straps to allow customers to customize the fit according to their preferences. 3. Material Selection: Consider using stretchable materials or incorporating elastic elements to accommodate different body shapes and sizes. Suggestions for Marketing Promotion Factors: 1. Size Chart and Measurement Guides: Emphasize the availability of accurate size charts and measurement guides to help customers choose the right size with confidence. 2. Customer Reviews and Testimonials: Highlight positive customer reviews and testimonials that specifically mention the fit and comfort of the Bustiers & Corsets. This can build trust and reassure potential buyers. 3. Personalization and Customization: Promote the ability to personalize or customize Bustiers & Corsets to suit individual preferences. This can include options for adjustable features, color choices, or additional accessories. By addressing customer expectations related to fit, small size, and size up, sellers can enhance their product offerings and marketing strategies to better meet the needs of their target audience in the Bustiers & Corsets category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
