In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the average rating for the bronzer product on Amazon is quite high at 4.47 out of 5. Additionally, there are a significant number of reviews, with a total of 7898. This suggests that the product is popular among customers and has been purchased and used by a large number of people. Given the high average rating and large number of reviews, it seems that customers are generally satisfied with this bronzer product. However, it's important to note that individual experiences may vary, and some customers may have had less positive experiences. If you're considering purchasing this bronzer product, it may be helpful to read through some of the reviews to get a sense of what other customers have experienced. Additionally, it's always a good idea to do some research on the brand and ingredients to ensure that the product is a good fit for your skin type and preferences. Overall, based on the data provided, it seems that this bronzer product is a popular and well-liked option among Amazon customers in the bronzer category.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, we can draw several conclusions about the usage and preferences of the customers for the bronzer product. Firstly, it is evident that the most influential users of this product are friends, husbands, and daughters. This suggests that word-of-mouth recommendations and personal relationships play a significant role in the decision-making process for potential customers. It would be beneficial for the brand to leverage these relationships by encouraging satisfied customers to share their positive experiences with their friends and family. Secondly, the top three places where customers prefer to use this product are tanning beds, beaches, and indoors. This indicates that customers are looking for a bronzer that can provide a natural-looking tan in various settings. It would be advantageous for the brand to highlight the versatility of their product and emphasize its ability to deliver a consistent and desirable tan, whether indoors or outdoors. Lastly, the two most common uses of the product are as a self-tanner and for use in the shower. This suggests that customers are seeking convenience and ease of application. The brand could consider developing a product that is specifically designed for use in the shower, providing a unique selling point and catering to the needs of customers who prefer this method of application. Based on this analysis, the customer profile for this bronzer product appears to be individuals who value personal recommendations, enjoy tanning in various settings, and prioritize convenience in their beauty routine. To target this customer profile effectively, the brand should focus on building strong relationships with existing customers, highlighting the product's versatility, and developing innovative application methods that align with customer preferences.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| product | 15.58% |
| smell bad | 0.84% |
| leave my skin itchy | 0.63% |
| start to leak | 0.63% |
| cause more breakout and redness | 0.42% |
| make my have a bad burn | 0.42% |
| smell | 8.21% |
| color | 6.32% |
| lotion | 6.11% |
| mitt | 5.26% |
Pros | |
|---|---|
| mitt | 12.24% |
| soft | 4.19% |
| good quality | 1.03% |
| good | 0.65% |
| durable | 0.44% |
| easy to use | 0.44% |
| color | 12.19% |
| product | 10.12% |
| smell | 5.22% |
| glove | 3.54% |
Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of bronzers is the product itself, accounting for 15.58% of the mentions. The top five cons mentioned for bronzers are the product, smell, color, lotion, and mitt. On the other hand, the top pro aspect mentioned most frequently is the mitt, accounting for 12.24% of the mentions. The top five cons mentioned for the tip are the mitt, color, product, smell, and glove. From this data, we can conclude that the product itself is a significant concern for consumers when it comes to bronzers. Issues such as smell, color, and lotion are also mentioned as cons. However, the presence of a mitt is seen as a positive aspect by consumers. To improve product development and selection in this category, it would be beneficial to address the concerns related to the product itself. This could involve improving the formulation, scent, and color options to meet consumer expectations. Additionally, providing a high-quality mitt or glove with the product seems to be appreciated by consumers, so ensuring the inclusion of such accessories could be a good strategy. Overall, by focusing on enhancing the product's quality, addressing concerns related to smell and color, and providing a mitt or glove, companies can improve the overall consumer experience and satisfaction with bronzers in this category.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 26 |
| spf | 2 |
| amaze | 1 |
| black | 1 |
| blogger | 1 |
Based on the data provided, it seems that customers are primarily motivated to buy bronzer products based on the product description. This is likely because bronzer is a cosmetic product that requires a certain level of trust in the quality and effectiveness of the product, which can be conveyed through a detailed and informative product description. Other factors that influence customer purchasing decisions for bronzer products include recommendations from friends and price. Customers may be more likely to purchase a bronzer product if it has been recommended by someone they trust, and price is always a consideration when making any purchase. To optimize Amazon listings for bronzer products, it is important to focus on creating detailed and informative product descriptions that highlight the benefits and features of the product. This can include information about the ingredients, application process, and expected results. Additionally, leveraging customer reviews and recommendations can help build trust and credibility with potential buyers. Finally, pricing strategies should be carefully considered to ensure that the product is competitively priced while still providing value to the customer.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| color darker | 7 | darker darker tone darker tint |
| darker color | 7 | darker darker shade darker color |
| last long | 6 | last long |
| glove | 4 | glove glove underneath |
| 2 year ago | 3 | year ago |
| 'before picture | 3 | before after pic before picture |
| color | 3 | color |
| good | 3 | good |
| high spf | 3 | high spf high spf sunscreen spf 30 |
| know sooner | 3 | sooner |
Based on the customer feedback, it is clear that the most important expectation for bronzer products is that they provide a darker color. This was mentioned seven times, indicating that customers are looking for a product that will give them a noticeable and long-lasting tan. Additionally, six customers mentioned that they want the product to last long, indicating that they are looking for a bronzer that will stay on their skin for an extended period of time. Given these expectations, sellers should prioritize product development that focuses on creating a bronzer that provides a darker color and lasts longer. This could involve using ingredients that are known to provide a deeper tan, as well as developing a formula that is designed to stay on the skin for an extended period of time. In terms of marketing promotion factors, sellers should focus on highlighting the darker color and long-lasting properties of their bronzer products. This could involve using language that emphasizes the product's ability to provide a noticeable and long-lasting tan, as well as using images that showcase the product's effectiveness. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their products and see the results for themselves.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
