In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the Braces, Splints & Supports category on Amazon has a high level of customer satisfaction. With an average rating of 4.39 out of 5 and a total of 38,956 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a product in this category, it is important to read the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to consider purchasing from a reputable brand or seller with a high rating to increase the likelihood of a positive experience. Overall, the data suggests that the Braces, Splints & Supports category on Amazon is a good option for those in need of these types of products.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product in question is likely a type of brace, splint, or support that is commonly used during physical activity such as walking or working out. The top three users of the product are the husband, wife, and mother, which suggests that the product may be used by individuals of various ages and genders. The fact that the gym is the top place to use the product, followed by hospitals and planes, indicates that the product is likely marketed towards individuals who are physically active or who may need additional support during recovery from an injury or surgery. Given the high number of mentions for walking and working out, it is likely that the product is designed to provide support during these activities. This suggests that the customer profile for this product may be individuals who are physically active, such as athletes or fitness enthusiasts, as well as individuals who may have experienced an injury or have a medical condition that requires additional support during physical activity. Based on this analysis, some suggestions for the customer profile may include targeting individuals who are physically active or who have a history of injuries or medical conditions that require additional support during physical activity. Additionally, marketing efforts could focus on the product's ability to provide support during walking and working out, as these were the top two usage categories mentioned in the data.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| brace | 6.51% |
| uncomfortable | 0.45% |
| big | 0.33% |
| tight | 0.27% |
| bulky | 0.15% |
| roll down | 0.15% |
| sock | 6.33% |
| glove | 5.87% |
| product | 4.79% |
| material | 3.49% |
Pros | |
|---|---|
| brace | 12.80% |
| comfortable | 3.04% |
| comfy | 0.67% |
| good quality | 0.50% |
| good support | 0.50% |
| easy to use | 0.33% |
| sock | 10.04% |
| product | 7.86% |
| fit | 6.32% |
| compression | 3.98% |
Based on the data provided, it appears that the top con aspect mentioned most in the Braces, Splints & Supports category is the brace itself, with a percentage of 6.51%. Additionally, the top 5 cons of vacuum are brace, sock, glove, product, and material. On the other hand, the top pro aspect mentioned most is also the brace, with a percentage of 12.80%. The top 5 cons of the tip are brace, sock, product, fit, and compression. Overall, it seems that the brace is both the most commonly mentioned pro and con aspect of this category. This suggests that while braces can be helpful for supporting and stabilizing injured or weak joints, they may also have some drawbacks that users experience. The other cons mentioned, such as sock, glove, product, material, fit, and compression, may be related to issues with the design, materials, or fit of the braces. To improve product development and selection in this category, it may be helpful to focus on addressing the common cons mentioned by users. For example, manufacturers could work on improving the design and materials of braces to make them more comfortable and effective. They could also offer a wider range of sizes and styles to ensure a better fit for users. Additionally, it may be helpful to gather more detailed feedback from users to better understand their needs and preferences when it comes to braces, splints, and supports.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 116 |
| size chart | 8 |
| design | 5 |
| comfort | 5 |
| measurement | 5 |
Based on the data provided, it seems that customers are primarily motivated to buy Braces, Splints & Supports products based on the product description. This is likely because these products are often used for medical purposes, and customers want to ensure that they are purchasing the right product for their needs. Additionally, the fact that the product is recommended by friends is also a significant factor, as customers may trust the opinions of people they know. Price, on the other hand, seems to be a less important factor in the decision-making process. This could be because customers are willing to pay more for a product that they believe will meet their needs, or because they prioritize quality over cost. To optimize Amazon listings for Braces, Splints & Supports products, it is important to focus on creating detailed and accurate product descriptions. This could include providing information about the specific conditions that the product is designed to treat, as well as any features or benefits that set it apart from other products in the category. Additionally, including customer reviews and ratings can help to build trust and credibility with potential buyers. Finally, it may be helpful to offer competitive pricing, but this should not be the primary focus of the listing.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| large size | 35 | large size large big size size large |
| compression | 34 | less compression more compression compression more compression support compression help |
| work | 22 | work |
| last long | 21 | last long last long than |
| compression sock | 20 | compression sock compression sock look like regular sock compression sock reach knee compression sock support arch compression sock tight |
| help | 19 | help |
| less tight | 18 | tighter more tight tight thicker |
| petite size | 18 | small size small |
| know sooner | 16 | sooner knew sooner |
| tight | 16 | tight |
Analysis of Customer Expectations for Braces, Splints & Supports: Based on the customer feedback, it is evident that compression is the most important factor for customers when it comes to Braces, Splints & Supports. This indicates that customers are looking for products that provide a snug fit and apply pressure to the affected area, aiding in pain relief and support. With 34 mentions, compression should be a top priority for product development in this category. The second most mentioned expectation is the longevity of the product. Customers want braces, splints, and supports that are durable and can withstand regular use over an extended period. This suggests that sellers should focus on creating products with high-quality materials and robust construction to meet this expectation. With 21 mentions, longevity should be considered a significant factor in product development. Although less frequently mentioned, there is also a customer expectation for these products to aid in the healing process of the body. This indicates that customers are seeking braces, splints, and supports that not only provide support and compression but also contribute to the healing of injuries or conditions. While this expectation was only mentioned once, it should not be overlooked, as it can be a unique selling point for certain products. Suggestions for Product Development Prioritization: 1. Focus on Compression: Given the high number of mentions, prioritize developing products that offer effective compression. This can be achieved through innovative design, adjustable features, or the use of specialized materials. 2. Enhance Durability: Customers value products that last long, so prioritize durability in product development. Consider using high-quality materials, reinforced stitching, and rigorous testing to ensure longevity. 3. Incorporate Healing Features: While this expectation was mentioned less frequently, it can be a differentiating factor. Explore ways to integrate healing properties into the products, such as incorporating therapeutic materials or collaborating with medical professionals for product validation. Suggestions for Marketing Promotion Factors: 1. Highlight Compression Benefits: Emphasize the compression capabilities of the products in marketing materials. Use clear and concise language to explain how compression aids in pain relief, support, and recovery. 2. Emphasize Durability and Longevity: Showcase the durability of the products through testimonials, warranty offers, or demonstrations. Highlight how long-lasting products can save customers money in the long run. 3. Promote Healing Properties: If applicable, market the healing features of certain products. Educate customers on how these braces, splints, and supports can contribute to the healing process, providing added value compared to standard options. By prioritizing compression, durability, and potentially incorporating healing properties, sellers can align their product development and marketing strategies with the expectations of customers in the Braces, Splints & Supports category.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
