In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.
Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.
Based on the data provided, it appears that the product in question (category B8 - Inositol) has a high number of total reviews (10182), but an average rating of NaN (not available). This could be due to a variety of factors, such as a lack of consistent ratings or a high number of neutral or mixed reviews. Without more information about the specific product and its reviews, it is difficult to determine customer satisfaction levels. However, the high number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it is important to read through the reviews carefully to get a sense of the overall sentiment and any potential issues or concerns. Additionally, you may want to consider reaching out to the seller or manufacturer for more information about the product and its quality. Overall, it is important to approach any purchase with caution and do your research to ensure that you are getting a high-quality product that meets your needs and expectations.
Target your customers through customer profile
Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.
Based on the data provided, it seems that the product is primarily used by women who are looking to regulate their menstrual cycle, with a significant number of mentions related to PCOS. The top three users mentioned are husbands, doctors, and friends, which suggests that women may be seeking support and advice from their loved ones and healthcare professionals when using this product. The top three places to use the product are the gym, bathroom, and hospital, which could indicate that women are using this product as part of their overall health and wellness routine, as well as seeking medical support for their menstrual health. Given the category of the product (B8 Inositol), it is likely that the target customer profile is women who are looking for a natural supplement to support their menstrual health. To appeal to this customer profile, the brand could focus on promoting the natural and holistic benefits of the product, as well as highlighting the support and advice available from healthcare professionals and loved ones. Additionally, the brand could consider partnering with gyms and fitness centers to promote the product as part of a healthy lifestyle, as well as partnering with hospitals and healthcare providers to promote the product as a natural supplement to support menstrual health. By targeting these key areas and audiences, the brand could effectively reach and engage with their target customer profile.
Ship products your customers love through sentiment analysis
Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.
Cons | |
|---|---|
| pill | 18.44% |
| big | 9.61% |
| difficult to swallow | 2.08% |
| hard to swallow | 1.56% |
| big to swallow | 0.52% |
| a little hard for me to get down | 0.26% |
| capsule | 11.17% |
| product | 10.13% |
| bottle | 2.60% |
| powder | 2.34% |
Pros | |
|---|---|
| product | 31.68% |
| easy to swallow | 19.07% |
| good quality | 1.80% |
| tasteless | 0.60% |
| easy to take | 0.45% |
| effective | 0.45% |
| pill | 11.26% |
| capsule | 8.11% |
| powder | 6.91% |
| supplement | 3.60% |
Based on the data provided, it seems that the most commonly mentioned con aspect across different products in category B8 (Inositol) is the pill form, accounting for 18.44% of the mentions. Additionally, the top five cons for vacuum, tip, and the category as a whole include pill, capsule, product, bottle, and powder. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 31.68% of the mentions. Unfortunately, the specific pros of the category are not mentioned in the data provided. Based on these findings, it appears that there is a general sentiment against the pill form and a preference for the product itself. This suggests that there might be a demand for alternative forms of Inositol that do not involve pills or capsules. To improve product development and selection in this category, it would be beneficial to consider offering Inositol in different forms such as liquids, gummies, or chewable tablets. This could cater to individuals who have difficulty swallowing pills or prefer alternative delivery methods. Additionally, it would be helpful to address the concerns related to the pill form, such as capsule size, ease of consumption, and potential issues with powder or supplement quality. Ensuring high-quality products and providing clear instructions for usage and dosage can help build trust and satisfaction among consumers. Overall, by diversifying the product forms and addressing the cons associated with pills, the category of B8 (Inositol) can potentially attract a wider range of consumers and improve their overall experience.
Make the smartest sales decisions through Buyers Motivation
Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.
| Topic | Mentions |
|---|---|
| others | 224 |
| research | 4 |
| benefit | 3 |
| folate | 3 |
| help with | 2 |
Based on the data provided, it seems that customers primarily buy the product in the B8 category (Inositol) due to the product description. This suggests that customers are highly influenced by the information provided about the product. The product description was mentioned in 54.55% of cases, making it the top reason for purchase. There could be several reasons why the product description is the most influential feature. Firstly, customers rely on the description to understand the benefits, uses, and potential effects of the product. A well-written and informative description can help customers make an informed decision. To optimize the Amazon listing based on this data, it is crucial to focus on improving the product description. Here are some suggestions: 1. Provide detailed information: Ensure that the product description includes all relevant details about the product, such as its composition, dosage instructions, potential benefits, and any scientific research supporting its effectiveness. 2. Highlight unique selling points: Identify and emphasize the unique features or benefits of the product that set it apart from competitors. This could include any certifications, quality guarantees, or special manufacturing processes. 3. Use customer testimonials: Incorporate positive customer reviews and testimonials in the product description. This can help build trust and credibility among potential buyers. 4. Include clear and concise bullet points: Break down the key features and benefits of the product into bullet points for easy readability. This allows customers to quickly scan and understand the product's value proposition. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Conduct keyword research to identify the terms customers are likely to use when searching for Inositol products. By implementing these suggestions, you can enhance the product description and increase its effectiveness in attracting and convincing potential buyers.
Understand customers need for prioritizing what to build next
Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.
| Topic | Mentions | Review Snippets |
|---|---|---|
| work | 86 | work |
| help | 66 | help |
| regulate cycle | 50 | regulate cycle regulate period regulate cycle conceive cycle regulate help conceive by cycle regulate |
| help ovulate | 34 | ovulate help ovulate help with ovulation help cycle regulate ovulate help ovulate menstrual |
| help with pcos | 32 | help with pcos help pcos symptom help pcos help with pcos symptom change life pcos |
| conceive | 29 | conceive help conceive conceive naturally conceive while get pregnant |
| help get pregnant | 21 | help get pregnant help conceive fall pregnant fix or help get pregnant get pregnant |
| balance hormone well | 20 | regulate hormone continue improve hormone good product balance hormone help along regulating hormone help hormone balance |
| regulate | 17 | regulate regulate more regulate thing regulate everything |
| regular cycle | 13 | regular cycle regular period period regular cycle regular normal cycle |
Based on the customer expectations mentioned, it seems that customers who are interested in the B8 (Inositol) category are primarily looking for products that can help them with their work, provide assistance, and regulate their cycle. To meet these expectations, sellers should prioritize product development that focuses on these key areas. For example, they could develop products that are specifically designed to improve focus and productivity, or that provide support for those who are struggling with stress or anxiety. Additionally, products that help regulate the menstrual cycle or improve fertility could be of interest to customers looking for cycle regulation. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their products in relation to these customer expectations. For example, they could emphasize how their products can improve work performance, provide assistance with daily tasks, or help regulate the menstrual cycle. They could also consider partnering with influencers or experts in these areas to help promote their products to a wider audience. Overall, by focusing on meeting customer expectations and promoting the benefits of their products in relation to these expectations, sellers in the B8 (Inositol) category can increase their chances of success in the market.
Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.
