How to Start a YouTube Channel That Can Generate €25,000 to €35,000 per Month in Just Three Years
If you're looking to start a YouTube channel that can earn you an advertising income of €25,000 to €35,000 per month in just three years, you've come to the right place. In this video, I will show you how I achieved this goal and how you can do it too. My name is Steve Chu, and I run two seven-figure businesses: Bumblebee linens.com, an online store that sells handkerchiefs, and my blog, mywifecoderjob.com. I am also the author of the Wall Street Journal bestseller, The Family First Entrepreneur.
Equipment
Before we get started, let's talk about the equipment you'll need. Many YouTubers invest in a complete studio with expensive lights, multiple camera setups, and a complex editing process. But for me, I don't like gadgets, and I prefer to keep things simple. There's no need to complicate your YouTube setup as it makes video production more tedious. The production quality of your videos is not as important as your content, thumbnail, and title. I have to admit that my videos are not the best, but I have over 200,000 subscribers, and people seem to enjoy the content. My friend Rob Berger, whose channel is experiencing rapid growth right now, simply talks in front of the camera without complicated editing, and he's doing great with his channel. Equipment doesn't matter; content is what counts. That being said, I film my videos with a Sony A7, and I recently purchased a Sony zv1 for a more portable setup. But I would argue that your camera is the least important component of your channel.
As for lighting, I use two cheap ring lights that I bought on Amazon for around €50 each. The most important part of my setup is the audio. To record the audio for my videos, I use a Rode Wireless Go lapel microphone. For smooth filming, I also use a teleprompter where I set up bullet points for what I want to cover, and then I use a Bluetooth pedal to advance my slides. Ultimately, you want to set everything up so that once you're seated, all you have to do is click a button, and you're ready to film. You want to eliminate any friction from the filming process because consistency is key. There are many days when I don't feel like filming, and I try to find excuses not to do it, but the fact that my setup is easy to use allows me to easily get the video done.
Content
When it comes to content, you need to realize that every topic is already saturated on YouTube, but that's not a big problem because the way to stand out on YouTube is with your personality and expertise. Of course, many things have already been discussed on YouTube, but it doesn't matter. There are people who want to hear your point of view, be entertained, or learn from someone they trust. For example, I talk a lot about e-commerce on this channel because that's what I do. I have a seven-figure online store on bumblebeelinens.com, but if you look on YouTube, there are literally hundreds, if not thousands, of channels talking about the exact same thing. But that doesn't matter because I have my own unique experiences in running my store that no one else can copy. When choosing a niche for your channel, choose something you could literally talk about forever. As I mentioned earlier, I run an online store, and because e-commerce is constantly changing, I always have something to say about it. In my course on profitableonlinestore.com, I have been adding a new piece of content every week for 12 years. I will never run out of things to say. So, I wouldn't necessarily choose a topic that you're passionate about; I would choose something that intrigues you or that you know well, and I would simply start filming. In the beginning, when you start your channel, you'll want to experiment with different topics in your niche to see what resonates with your audience because I can almost guarantee you that what you expect to go viral won't go viral. Just produce videos on a variety of different topics until you find one with exceptionally high views, and then make more of those.
Title and Thumbnail
Now, let's talk about creating the title and thumbnail. Before doing anything else, I always choose the video title. Thanks to AI, I now run every video idea through Chat GPT. I ask, "Give me 10 catchy titles for a specific topic," and then Chat GPT suggests a series of topics, and I adapt them into something I like. Next, I think about the thumbnail. All of this happens before I write a single word of the video because you need to find a hook before doing anything else. Eighty percent of your channel's success depends on it. After choosing the title, I think about the words I want to use for my thumbnail and the design. Generally, I keep the words on the thumbnail to no more than five words, and I take a picture with an appropriate expression on my face. Sad faces usually work better for me, for some strange reason.
Script
When it comes to the content of the video, I really only have three tips. For the introduction, tell people exactly what they will take away from the vid