???? Table of Contents:
I. Introduction
II. Understanding the Importance of Targeted Keywords
III. Using Helium 10 to Find Targeted Keywords
IV. Filtering Keywords with Cerebro
V. Assessing Keyword Relevance
VI. Creating a List of Relevant Keywords for Your Listing
VII. Creating a List of Relevant Keywords for PPC
VIII. Comparing Helium 10 to Sellerize
IX. Conclusion
X. Resources
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## I. Introduction
As an online seller, you know that one of the most important aspects of your business is getting your products in front of potential customers. One of the best ways to do this is by optimizing your product listings with targeted keywords. But with so many keywords out there, how do you know which ones to focus on?
In this article, we'll explore how to use Helium 10 to find targeted keywords for your Amazon product listings. We'll also discuss how to filter those keywords to find the most relevant ones for your product, and how to create separate lists for your listing and PPC campaigns. Finally, we'll compare Helium 10 to another popular keyword research tool, Sellerize.
## II. Understanding the Importance of Targeted Keywords
Before we dive into the specifics of using Helium 10, let's first discuss why targeted keywords are so important. When a potential customer searches for a product on Amazon, they typically use specific keywords to find what they're looking for. If your product listing doesn't include those keywords, it's unlikely that the customer will find your product.
By including targeted keywords in your product listing, you increase the chances that your product will appear in search results when a customer searches for those keywords. This can lead to more traffic to your listing, which in turn can lead to more sales.
## III. Using Helium 10 to Find Targeted Keywords
Helium 10 is a powerful suite of tools designed specifically for Amazon sellers. One of its most useful tools for keyword research is Magnet. To use Magnet, simply enter your primary keyword (e.g. "pantry organizer") and click "Get Keywords." Magnet will then generate a list of related keywords that you can use in your product listing.
## IV. Filtering Keywords with Cerebro
Once you have a list of keywords from Magnet, it's important to filter those keywords to find the most relevant ones for your product. This is where Cerebro comes in. Cerebro allows you to search for keywords that your competitors are ranking for, which can give you an idea of which keywords are most relevant to your product.
To use Cerebro, simply enter the ASINs of your top competitors and click "Get Keywords." Cerebro will then generate a list of keywords that those competitors are ranking for. From there, you can filter those keywords based on factors like keyword sales and conversion share to find the most relevant ones for your product.
## V. Assessing Keyword Relevance
Once you have a list of filtered keywords, it's important to assess their relevance to your product. One way to do this is by searching for those keywords on Amazon and looking at the top organic results. If those results include products that are similar to yours, it's likely that those keywords are relevant to your product.
## VI. Creating a List of Relevant Keywords for Your Listing
Once you've assessed the relevance of your keywords, it's time to create a list of the most relevant ones for your product listing. These keywords should be included in your title, bullet points, and description to increase the chances that your product will appear in search results.
## VII. Creating a List of Relevant Keywords for PPC
In addition to optimizing your product listing with targeted keywords, it's also important to use those keywords in your PPC campaigns. By targeting those keywords in your campaigns, you can increase the chances that your ads will appear when a customer searches for those keywords.
To create a list of relevant keywords for your PPC campaigns, simply take your list of filtered keywords and separate them into three categories: green, yellow, and orange. The green keywords are the most relevant and should be targeted in exact match campaigns. The yellow keywords are somewhat relevant and should be targeted in phrase match campaigns. The orange keywords are less relevant and should be targeted in broad match campaigns.
## VIII. Comparing Helium 10 to Sellerize
While Helium 10 is a powerful tool for keyword research, it's not the only tool out there. Another popular tool is Sellerize. In this section, we'll compare Helium 10 to Sellerize to see how they stack up.
One of the biggest differences between Helium 10 and Sellerize is the way they estimate sales. Sellerize tends to have higher sales estimates than Helium 10, which can be both a blessing and a curse. On the one hand, higher sales estimates can give you a better idea of the potential sales for a keyword. On the other hand, those estimates may be overly optimistic and lead you to target keywords that aren't actually profitable.
Another difference between Helium 10 and Sellerize is the way they filter keywords. Helium 10 uses Cerebro to filter keywords based on competitor rankings, while Sellerize uses a semantic core to filter keywords based on relevance. Both methods have their pros and cons, so it's important to choose the one that works best for your business.
## IX. Conclusion
In conclusion, targeted keywords are essential for any Amazon seller looking to increase their sales. By using Helium 10 to find targeted keywords and filtering those keywords with Cerebro, you can create a list of the most relevant keywords for your product. By including those keywords in your product listing and PPC campaigns, you can increase the chances that your product will appear in search results and ultimately lead to more sales.
## X. Resources
- Helium 10: https://www.helium10.com/
- Sellerize: https://sellerize.com/
- How to Use Sellerize for Amazon Keyword Research: https://www.youtube.com/watch?v=JZJZzJZzJZ0
